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An authority business draws and holds attention online, and then monetizes that attention in various ways.
It’s basically any business with a significant number of followers or subscribers. Think of influencers or experts providing entertainment, information, or inspiration, to the point where people keep coming back for more.
In an authority business, the owner or brand is usually better known than any particular product or service they provide.
Authority is one of 19 types of online business and considered a Level 4 online business, according to our framework.
Okay for side income or beer money, but hard to earn a living.
Best for earning a living online when you’re starting out, but hard to scale.
Easier to scale and higher income potential, but you usually need significant investment of time and/or money upfront.
Even more scalable and even higher income potential, but also more complex / difficult / expensive.
Most complex / difficult / expensive, but the rewards here can be massive.
These are the misfits. Many aren’t even considered businesses in the traditional sense, but they are all ways to make money online. You typically need a lot of time, money, or luck to succeed with anything here.
Here are the legit ways I’ve found to make money online with an authority business…
Jarlath Regan’s niche podcast earns him a decent amount each month…
Patricia Bright started on YouTube way back in 2009 and now has three channels and millions of subscribers…
A more modest example would be Ryan Roots, who started on YouTube in 2016 and grew it to more than 120k subscribers…
Then you have big-time YouTubers who started off with gaming channels…
If you can build up a big following on social media, you can probably earn a good income.
For example, Katy Bellotte has more than 170,000 followers on Instagram and gets paid for sponsored posts…
Liz Eswein makes even more money via Instagram…
Another option here is to monetize a popular Facebook page, like Lester Diaz does with in-stream video ads…
An authority website = a website that is recognized as the authority on a certain topic.
For example, Cassidy Tuttle created an authoritative website about house plants that has done very well…
Email newsletters are an add-on for many websites but they can also be the main event.
Sam Parr’s newsletter is certainly that…
Sam Ovens achieved significant business success at a young age, making him a sought-after expert in entrepreneurial circles.
He’s amassed a big following online and has been able to monetize it in various ways…
It can be, but it typically requires a ton of work upfront before you can break through and reap the rewards. Most who try to succeed with an authority business never make it.
If you want to give it a shot, I’d recommend building up a good chunk of savings or getting steady income flowing from elsewhere (eg. via a remote job or freelancing). Then you can do this on the side without needing it to pay your bills in a hurry.