Watch the video or scroll down to read this lesson instead.
In this lesson you’re going to learn why you don’t need to be some kind of Super Expert to start earning good money online.
- You don’t need to spend years studying, learning or practicing a specific skill
- You don’t have to have years of professional experience
- You don’t need any references
- You don’t have to have a degree or a masters
Actually, you don’t have to have any formal qualifications at all to build a successful online business.
1. Something they CAN’T do themselves
2. Something they DON’T WANT to do themselves
Now, if you already possess some skills for working online – maybe you know how to build a website, or you’re a decent writer, or you have some experience with email marketing – then you can and should focus on #1.
And clients will generally pay you more money to do #1, to do something they CAN’T do themselves, so in the long run you should be developing those kinds of skills.
A lot of you reading this probably feel like you don’t HAVE those kinds of skills, at least not yet. So there might not be a lot you can do that clients CAN’T do themselves.
In which case, you need to focus on #2, and provide a service that clients DON’T WANT to do themselves.
You can still make good money that way.
Let me give you an example…
My friend and fellow Irishman Carlo Cretaro never considered himself to be a good writer, but he found work online as a freelance writer, writing basic articles for client websites.
These were articles that the clients could have easily written themselves and on topics that Carlo didn’t know much about – he often had to do some research before he got started – but the point is that the clients simply didn’t want to do the work themselves, and they were happy to pay Carlo $10-15 per short article to do the work on their behalf.
Now $10-15 per article might not sound like a lot, but with a bit of practice Carlo was able to pump out 2-3 of those articles an hour, so he was essentially getting paid $20-45 per hour to do work that his clients were well capable of doing themselves, and could probably have done even BETTER themselves, since they were more familiar with the subject matter.
I could give you lots more like that: examples of people earning good money to do fairly basic online work that clients could easily do themselves, but those clients would rather pay someone – someone like you – to do it for them.
And I want to emphasize that point because it’s really important and I think a lot of people don’t realize it.
People will pay you good money to do basic online work that they could easily do themselves.
That’s work they don’t have time to do themselves, or would simply rather not do themselves, for whatever reason.
So with that in mind, I hope now you can appreciate that most likely there are already many things you can do online that people will happily pay you for, just so they won’t have to do those tasks themselves.
But it gets even better than that.
Because, as I said, this video is about rapid skill building, so you don’t have to limit yourself to taking on only the jobs you already know how to do.
Let me show you how easy it can be to learn a skill on the fly, and get paid to do it.
What you see below is an example of a good quality job posting on Upwork.com which is a big freelance marketplace with loads of jobs posted every day that you can apply for.
That particular posting is a copywriting job. The client wants to hire someone to write product descriptions, and they say less technical and more conversational in tone, add humor to descriptions, etc.
And you can see down in the bottom-right there that this client pays freelancers an average of $35/hour.
Now let’s say you’ve never written a product description before. How can you quickly get good at doing that?
Well, you literally go to Google, type in “how to write product descriptions,” hit search, and you get back all these great results…
You click through and have a read of those articles and you learn how to write product descriptions.
Now, let me ask you this:
If you spent 30 minutes going through a handful of those articles and soaking up all the great advice in there… do you think you’d be able to write a really good product description?
Of course you could!
And then I bet you could write up two or three nice samples, submit them as part of your proposal for this job… and have a good chance of getting hired and being paid as much as $35/hour.
It doesn’t have to be any harder than that!
But what do most people do?
They see a job posting that they don’t immediately know how to do, it’s something they’ve never done before, and so they write it off and look for something easier, something more familiar.
If you DON’T do that… if instead you do what I just described, you’re putting yourself way ahead of most people looking for work online… and you can very quickly start getting paid the big bucks.
Now, at this point, you may start suffering from a little something called imposter syndrome, which I think is best summarized by this scene from the movie La La Land.
So in that scene, you’re Emma Stone, which I guess makes me Ryan Gosling 😉
… and I’m here to tell you, Emma Stone, that yes, you are good enough, and if you just hang in there until the end of the movie, you’ll see that everything turns out great.
Seriously though, if you’re worried about being a fraud or an imposter, here are 3 things to keep in mind.
1. You’re In Great Company
Here are a whole bunch of successful people have admitted to feeling like a fraud at one time or another.
- Neil Armstrong
- Jodie Foster
- John Steinbeck
- Meryl Streep
- Chris Martin
- Tina Fey
- Cheryl Strayed
- Elizabeth Gilbert
- Jennifer Lopez
- Daniel Radcliffe
- Lady Gaga
- Emma Watson
- Denzel Washington
- Sheryl Sandberg (Facebook COO)
- Tom Hanks
- Will Smith
So if you feel like an imposter, congratulations, you’re in great company.
2. Imposter Syndrome Is Often A Positive Sign
This article from Quartz quotes a study that found that 70% of people suffer from “imposter syndrome,” AND notes that it’s often a positive sign:
There is evidence to suggest that imposter syndrome correlates with success, and that those who don’t suffer imposter symptom are more likely to be the real frauds. People with imposter syndrome tend to be perfectionists, which means they’re likely to spend hours working overtime to make sure they excel in every single field. So if you do suffer from imposter syndrome, chances are you’re doing a pretty good job.
3. It Doesn’t Have To Stop You
There’s a dude named Naval Ravikant.
He’s the co-founder of AngelList and multi-millionaire investor in companies like Twitter and Uber.
And he once said:
“If I only did things I was qualified for I’d be pushing a broom somewhere.”
What I’d like you to take from all that, is that it’s not what you know, or what you’re qualified for, that’s most valuable to clients.
It’s your ability to figure things out as you go along.
So don’t ever be afraid to take on work you’re not sure how to do.
You’ll most likely figure it out as you go, but even if you don’t, worst case scenario… nobody will ever love you again 😭
Actual worst case scenario: you mess up, you apologize to the client, you don’t charge them for your time, and then you pick yourself up and try again.
No big deal.
And as a bonus, you’re going to learn much faster working on real client projects than you would otherwise. So my advice is to start BEFORE you feel ready.
As they say, the best time to start was yesterday. But if you can’t start yesterday, today will have to do.
Here’s what I want you to do right now…
Tell me in the comments below about a time when you felt you weren’t qualified for something, or felt like you didn’t have enough experience doing something. But you went ahead and you gave it a try anyway, and were glad you did.