Watch the video or scroll down to read this lesson instead.
To do this, you’ll need to answer the following three questions:
- What are you deeply passionate about?
What is something you enjoy doing (or at least don’t hate)?
- What can you be the best in the world at?
What is something you can do (or learn to do) better than most people?
- What can you get paid to do?
What is something there’s an established online market for?
Representing the above in a venn diagram, we get this:
Your mission now is to pick a skill that lies at the intersection of those three circles.
That’s your “Hedgehog Concept.” 3
Let’s go find it.
1. Something There’s An Established Online Market For
We’re going to start with this one because it’ll weed out a lot of impractical skills right off the bat.
We want to figure out where the money is online.
What skills are already in high demand, or are on the up-and-up?
We can answer that question by going to Upwork.com, the biggest freelance marketplace on the internet.
Upwork is by no means the only place to find work online 4 but because it’s so big we can poke around and get a solid overview of the digital workspace.
In particular, below are three things I recommend you check out related Upwork.
A) Skills Index
Upwork produces this report every three months listing the fastest-growing skills in the US freelance job market, which is a good indicator for the worldwide market.
From that report you can clearly what there’s an increasing demand for.
This is a list of the best-paying jobs on Upwork, based on an analysis of 2 million freelancer profiles.
Take some time to browse the list. Click through to see the profiles of different freelancers. Check out the jobs they’ve worked on.
This will give you a feel for the exact kind of work on offer and how much money you could earn doing it.
This is a list of all the top job categories on Upwork.
Click through and view the latest job postings for the categories you like the sound of.
Take note of how many of the listed jobs are accepting “entry level” freelancers (as opposed to “intermediate” and “expert”).
Assuming you don’t have any experience right now, those jobs will be your bread and butter starting out, so the more the better.
- Do any of those jobs, skills or categories sound interesting to you?
2. Something You Enjoy Doing (Or At Least Don’t Hate)
Based on your research in the previous step, you now want to come up with a list of 5-10 jobs you think you would enjoy.
Again, it’s important to actually dig in and look at the jobs posted in each category to get a feel for the type of work you’d be doing. Don’t write off any category too easily.
3. Something You Can Do (Or Learn To Do) Better Than Most People
Some things to keep in mind here…
A) Time Constraints
I tend to believe you can learn pretty much any skill to a professional level given enough time and practice, but our aim is to get you earning as quickly as possible.
(Of course, if you’re in no major hurry and have more than three months to devote to skill-building, you can set your sights on higher-level skills.)
So we want to select a skill you can learn well enough in three months that clients will be happy to pay you at least $10/hour consistently.
B) Your Strengths And Weaknesses
Your strengths and weaknesses go a long way to determining how quickly you can become proficient at a particular skill.
For example, some people can pick up programming concepts rather quickly and be writing and debugging their own functions in a matter of days, while others will find that kind of work frustrating and unintuitive.
Questions to help figure out your strengths and weaknesses:
- What kind of work have I been praised for in the past?
- What kind of work have I been most proud of in the past?
- What kind of work have I found frustrating in the past?
- What kind of work have I found easy in the past?
Lastly, you should take into consideration how much help there is available for learning certain skills.
For example, there are tons of resources online — many of them free — for learning skills like web development, programming, and social media marketing.
Not so much for skills like interior design and paralegal services.
For each skill you’re interested in, do a quick google search to see what resources are available.
- Are there online courses? (Check Udemy and Skillshare.)
- Free tutorials?
- Interviews with successful online freelancers you could contact for advice?
Our mission in this lesson was to figure out a solid skill that you can use to freelance online.
As per the Hedgehog Concept, we’ve been looking for a skill that lies at the intersection of these three circles…
To find that skill, you should have run through the 3-step process laid out above.
After that, it’s time to start narrowing down your options and making a firm choice as to which skill you’re going to focus on.
If you’re really hesitant to commit to anything right now, that’s okay, but it’s good to at least choose something (anything!) to start experimenting with. You can always come back and try something different later. Doing nothing now isn’t going to help you figure it out.
So, with that in mind:
Which skill are you going to focus on?
Let me know in the comments below.