This is the definitive Niche Site Profits review.
Niche Site Profits is a series of courses by Jon Dykstra, who you may know from his popular Fat Stacks website at FatStacksBlog.com. His training was previously known as the Fat Stacks Bundle.
My team and I signed up for Niche Site Profits and researched it thoroughly.
(Have you taken this course? Add your rating!)
If you want to know:
- The pros and cons of Niche Site Profits
- How much it costs (including tools)
- How it compares to similar courses
- If real students are actually getting results
Then you’ve come to the right place.
Jump to…
About the Author
Hey, I’m Niall Doherty.
I quit my last 9-to-5 job back in 2010.
Since then, I’ve earned my living online in various ways. Over the last 4 years (through 2023) I’ve earned $842,000 from my laptop.
I’m on a mission to accurately rate and review all the best online business courses. My team and I are spending many hours investigating these courses and getting feedback from real students.
All that to say: we know a thing or two about such courses and making money online.
The Best Affiliate Marketing Course?
We’re on a mission to find the best affiliate marketing course, based on our own extensive research plus feedback from real students.
While Niche Site Profits is NOT primarily an affiliate marketing course – it’s far more focused on monetizing websites with display ads – it does cover a lot of the same ground.
With that in mind, while Jon’s course bundle is very good, it doesn’t beat out some similar courses…
🏆 Best Affiliate Marketing Courses 🏆
How does Niche Site Profits help you make money?
While one of the courses within the NSP is about affiliate marketing, the entire training is mainly focused on monetizing a niche website (or blog) with display ads.
Jon Dykstra is well known for consistently earning $50,000+ per month from display ads on his own websites, and sometimes over $100,000 per month.
Here is one of Jon’s smaller sites with the display ads highlighted in red…
How much money you make from display ads depends on a few factors, but generally the more people you can get to visit your site, the more you can earn.
As Jon says within the training:
Different sites earn different amounts of money per 1,000 visitors. It ranges from $1 to $30 per 1,000 visitors. $30 is quite high and few sites achieve that. $5 and under is fairly low. $10 to $15 is not uncommon.
Using that $10 to $15 range, if you have 5000 people per day visiting your website, you could expect to earn around $1500 to $2250 per month.
Jon also reports earning about $10,000 per month in affiliate commissions from his niche sites, so he’s no stranger to that monetization method.
One of the courses within Niche Site Profits is called Lazy Affiliate Method, where he shares his tips for affiliate marketing.
Here’s a video from Jon comparing and contrasting the two monetization methods…
Who is Niche Site Profits for?
Niche Site Profits seems to be aimed both at beginners and experienced online marketers.
As stated on the sales page…
“Niche Site Profits” is beginner friendly, so you do not need to have made a previous site or know what WordPress is. It’s not rocket science & I cover everything. For those who are short on time, you can get your Niche site running on a part time basis. This is where all of us started before going full time.
However, do keep in mind that this is far from being the fastest way to make money.
Jon further elaborates…
My system is SIMPLE but it will NOT happen overnight… and you WILL have to do some actual work. There isn’t a magic “make money” button and have money shoot out of your computer screen – sorry to burst your bubble.
The Fatstacks method is about building a sustainable asset, and that takes some time and effort. The good news is, my training takes what is a steep learning curve and makes it as simple as possible.
The whole idea is to start a new website and then pump out quality content on that site regularly. Over time, search engines like Google should start ranking your site highly for your target keywords, which leads to more people visiting your website.
It’s a tried and trusted process, but it does take significant time and effort.
I really like that Jon sets these expectations up front.
If you’re not a fan of writing content yourself, Jon also has a course in the Bundle called Content Site Autopilot, which covers how to outsource content creation and more.
Based on my own deep experience with building and monetizing a blog, and having seen inside the Fat Stacks Bundle and researching it extensively, I consider it to be one of the better blogging courses available.
However, I wouldn’t recommend that you jump into building your own blog if you’re new to working online.
- 70+ ways how to make money online (including easy options)
Does Jon Dykstra have a good reputation?
Yes, one of the best.
First off, I consider Jon Dykstra to be one of the most honest and helpful bloggers out there.
You’ll find lots of great info freely available on his Fat Stacks Blog and YouTube channel, including his monthly income reports which prove him to be the real deal.
Second, Jon has been featured on pretty much every respected blogging/SEO channel, including…
They all point to Jon as one of the best out there when it comes to growing a content site and monetizing it with display ads.
You can get a feel for Jon in this interview he did with Authority Hacker…
Third, Jon doesn’t engage in any shady marketing tactics to sell his courses, and is very upfront about how much time and effort is required to emulate his success.
Are Fat Stacks Bundle / Niche Site Profits students getting results?
I found a fair amount of Niche Site Profits students reporting impressive results.
For example…
Out of all the courses I’ve reviewed to date, Niche Site Profits has some of the most legitimate and numerous success stories. Most of them mention specific results achieved from having followed the training, rather than just empty platitudes.
My strong feeling is that the training proves effective for most people who follow it consistently.
So yeah, Jon’s students are definitely getting results.
But as noted, it does take quite a bit of time and effort to implement Jon’s methods and generate a good return on investment. (This is true of every blogging course, btw.)
How much does Niche Site Profits cost?
There are two parts to the Niche Site Profits pricing…
- $497 for the first year
- $47 for every subsequent year to retain access
With that you get access to all the course modules plus the private Fat Stacks community (3000+ members).
Btw, it looks like you have to sign up for Jon’s mailing list before you can buy the course.
Sign up for his free course here, and you’ll be given the option to buy the course.
This offer is only valid for 5 days though, and it looks like Jon has some savvy tech setup that recognizes if you’ve received the offer before.
So if you want in, best jump on it within those 5 days.
There are a few additional costs to be aware of after signing up for Niche Site Profits…
- Website domain + hosting – $100/year approx
Jon recommends Bluehost for this. Price may vary, but sometimes you can get up to 3 years of hosting from them for about $100. - Ahrefs subscription – $97/month
This is the software Jon recommends for keyword research. It’s not strictly necessary, as he shows a few ways to do keyword research with free/cheap alternatives, but I’d recommend budgeting for at least 1 month of Ahrefs to get the most out of the Bundle. - Trellis – $149/year or $15/month
This is the WordPress theme that Jon recommends. Again, not strictly necessary – you can use a free WP theme instead – but best to use this so you can follow the training more closely.
Altogether, to sign up for and follow the training properly, I’d recommend you have a budget of about $850.
Niche Site Profits / Fat Stacks Bundle Discount?
Despite a diligent search, I’ve been unable to find a discount or coupon code.
However, there is a place to enter a discount code at checkout.
Refund Policy
The sales page for Niche Site Profits specifies a 30-day money-back guarantee…
You get everything you need to create simple, fun niche sites that earn big. You have 30 days from the time of purchase to review every module in my training. If you decide that this isn’t worth at least 5x your investment, or if you do not feel satisfied, send me an email and I’ll send you a prompt and courteous refund, no questions asked.
I haven’t seen anyone reporting issues getting a refund on their purchase, so you can rest easy with this guarantee.
How is Niche Site Profits structured?
After signing up for the Bundle you’ll land on a screen showing you all the courses you have access to…
Here’s what it looks like once you open one of the lessons…
The core training is broken up into 5 main modules:
- Introduction
- Profitable Niches
- Easy Win Keywords
- Display Ads Maximizer
- Extra Niche Site Models
Then there are a bunch of bonus modules, such as…
- 60 Minute Niche Sites
- Lazy Affiliate Method
- SEO Zero to Hero
- Natural Backlinks Formula
- Site Speed Secrets
- 7 Figure Flipping
- Facebook Traffic Magnet
Each module has a combination of text and video lessons.
Given how all the modules are essentially mini-courses, the training used to be quite hard to navigate. The rebranding (from the Fat Stacks Bundle) slightly alleviated this, but I still wouldn’t say this is the tidiest training around.
Fortunately, there are so many good course materials here that I’d hardly call this a dealbreaker. Not to mention the amount of bonuses provided within the training.
Another slight issue is that NSP is somewhat lacking in terms of active link building. Jon is a proud ambassador of “natural” or “passive” link building, and it seems many students actually prefer that approach. However, if you’re looking to be more proactive about link building, you won’t find much guidance on that within the course.
Perhaps more importantly, given how crucial content creation is to Jon’s approach, I expected to see far more in-depth training on that topic within the training.
Lastly, you also get access to the private Niche Site Profits community when you buy the course. It is 3000+ members strong and quite active. You’ll usually see posts in 10+ different threads each day.
Green Lights 🟢
Several things to like about Niche Site Profits…
- Lots of student testimonials and success stories.
- Tried and trusted business model.
- Active and helpful private community.
- 30-day no-questions-asked money-back guarantee.
- No shady marketing tactics.
- Realistic timeline.
- Covers multiple traffic generation methods (eg. SEO, Facebook, Pinterest).
- Jon Dykstra walks his talk.
- Strong emphasis on creating quality content.
Red Flags 🚩
A few things about Niche Site Profits that might give you pause:
- Little instruction on content creation, despite that being crucial to the process.
- Training sometimes feels disjointed and hard to navigate.
- No mention on sales page of expenses beyond the price of the training (eg. Ahrefs, hosting).
Other things you should know
- Jon’s training walks you through everything he’s done to build his successful niche websites. With the purchase of the course, you unlock these unique materials.
- Jon does have a section on link building within the Bundle, but it’s about creating content that attracts links naturally. He doesn’t really teach link building tactics such as email outreach or guest posting.
- The training includes essential downloadable resources, containing options like checklists.
Should you join Niche Site Profits?
If you’re looking to monetize a website primarily with display ads, this is one of the best courses you can buy.
Jon Dykstra is the real deal, and within Niche Site Profits he shares pretty much everything he’s done to generate $50,000+ per month from his own niche sites.
Add to that a relatively low price, an excellent private community, and the 30-day money-back guarantee… and you can’t really go wrong with this training.
Just keep in mind that that training is somewhat lacking on the topic of content creation, and you might find yourself struggling with the navigation every now and then.
But if you’re willing to put forth the time and effort, what Jon teaches is one of the more reliable ways to make money online.
Niche Site Profits Alternatives
Here are the top affiliate marketing programs we’ve reviewed…
Your Thoughts on Niche Site Profits
- Have you taken this course yourself?
Add your rating so others can see if it’s worthwhile. - Do you have a question about this course?
Let us know below and we’ll try find the answer.
Does this model work as more and more people use ad-blocking apps – I never browse without mine turned-on if I can help it.
Hey Paul, good question. I just looked up some stats on ad-blocker usage, and yeah, more people use them than I expected. More on desktop devices than smartphones. However, judging by the revenue I’ve seen sites earn from display ads, it doesn’t seem to be a big deal. They can still earn plenty even with a bunch of visitors using ad block.
That said, it seems the most successful sites monetize with a combination of display ads and affiliate offers, and then eventually their own products/services. But in the beginning it’s usually best to focus on and master one monetization method.