This is the definitive Affiliate Lab review.
The Affiliate Lab is an affiliate marketing course created by Matt Diggity and launched in 2017. We have spent many hours examining the course materials and getting feedback from real students.
(Have you taken this course? Add your rating!)
If you want to know:
- The pros and cons of The Affiliate Lab
- How it compares to other affiliate marketing courses
- How to get a $200 discount for the course
- What real students think of The Affiliate Lab (see their reviews)
Then you’ve come to the right place.
Let’s get started.
Jump to…
About the Author
Hey, Iβm Niall Doherty.
I quit my last 9-to-5 job back in 2010.
Since then, Iβve earned my living online in various ways. Over the last 3 years (through 2022) I’ve earned $536,000 from my laptop, mostly via affiliate marketing.
I’m on a mission to accurately rate and review all the best affiliate marketing courses. My team and I have spent 900+ hours investigating these courses and getting feedback from real students.
All that to say: we know a thing or two about such courses and making money online.
The Best Affiliate Marketing Course?
We’re on a mission to properly rate and review all the top affiliate marketing courses based on our in-depth research and verified student feedback.
The Affiliate Lab is one of the best we’ve seenβ¦
🏆 Best Affiliate Marketing Courses 🏆
How does The Affiliate Lab help you make money?
The Affiliate Lab is an affiliate marketing course that aims to teach you how to make money online with content websites.
Affiliate marketing is when you advertise other people’s products or services. You then get paid for each successful referral.
The specific focus is on creating a niche website or blog. When people search for topics and find your articles, you can refer them to complementary products.
For example, you could create a dog blog, write articles about dog food, and suggest a healthy brand for readers to buy.
Once it’s generating revenue, you can even flip your site for a large multiple on your monthly profit.
Matt further explains the benefits of flipping on the sales pageβ¦
Eventually, I learned that you could actually sell affiliate websites for up to 32-40x their monthly profit. So, a site making $10,000 per month could actually sell for $350,000.
That’s when my income took a big turn in the positive direction. By selling sites, I could fast forward 3 years into the future and collect all the money up-front.
Then I could use a fraction of that money to create more websites.
Who is The Affiliate Lab for?
The Affiliate Lab is a comprehensive course for both beginner and experienced affiliate marketers.
The training covers pretty much every aspect of building a successful affiliate marketing business, from setting up your first WordPress website through to advanced SEO strategies and tactics.
The official word from the sales pageβ¦
- 70+ ways how to make money online (including easy options)
Does Matt Diggity have a good reputation?
Yes.
Matt has one of the best reputations in the affiliate marketing education space.
Judging by our research and the many student reviews we’ve collected (see below), it’s clear that the praise for The Affiliate Lab far outweighs any criticism.
Matt is also a well-respected SEO and successful affiliate marketer in his own right. He’s perhaps best known for hosting a major SEO conference each year in Chiang Mai, Thailand.
And he runs Diggity Marketing, a website that generates upwards of 270k visitors per month, according to SimilarWebβ¦
Here’s a video from Matt’s YouTube channel so you can get a feel for his styleβ¦
Are Matt Diggity’s students getting results?
It’s super easy to find legit success stories from students of The Affiliate Lab.
Check out the screenshots on the sales page for the course, or read reviews from real students below.
From my research, here is what I consider to be a typical result for a successful student:
Here are stats from a poll Matt ran in the private Affiliate Lab groupβ¦
And here are a few more student testimonialsβ¦
How much does The Affiliate Lab cost?
Affiliate Lab is $997 one-time or two payments of $597 for lifetime access.
As noted on the sales page, you will need a budget to take action on what you learn from the course.
That budget can be as low as $10-20 per month if you plan to do everything yourself or as much as $1000/month if you invest in SEO tools and outsourcing.
Screenshot from the FAQ explaining moreβ¦
The Affiliate Lab Discount?
Yes, there is a $200 discount available for The Affiliate Lab.
Click here to get $200 off the regular price.
Refund Policy
The Affiliate Lab offers no refunds…
All sales are final for The Affiliate Lab. No refunds are issued for online courses once a sale is completed.
Matt offered a 30-day no-questions-asked money-back guarantee for a while. However, he decided to remove the policy because too many people were exploiting it.
But based on student feedback, I’m still confident you’re in good hands with Matt.
How is The Affiliate Lab structured?
The Affiliate Lab contains more than 24 hours of training. Almost every lesson is in video format, accompanied by a short text summary.
Matt Diggity and SEO Jay Yap are the two primary trainers.
In addition to the core Affiliate Lab course, you also get access to 12 other courses, includingβ¦
- Website Flipping Masterclass
- The Beginner Lab
- The Truth About Penalties
- Outreach Masterclass
- The Affiliate Email Marketing Masterclass
- The Affiliate Portfolio Playbook
- Optimize Your Life
- The SEO Testing Guidebook
- The Content Scaling Playbook
- Topical Authority Masterclass
- 301 Redirect Mastery
- AI Content Generation Playbook
Hereβs what youβll see once logged inβ¦
Jump into one of the lessons and it looks like thisβ¦
Sections within the main Affiliate Lab training includeβ¦
- Introduction
- Niche Selection
- Onsite SEO
- Monetization
- Conversion Rate Optimization
- Onsite SEO
- Technical Audits
- The Kitchen Sink
- The Medic Buster
- The Authority Site Module
(Those are just the top level sections. There really is a ton in there.)
When you join The Affiliate Lab, you also get access to the exclusive community: an active private Facebook group with more than 3,800 membersβ¦
Green Lights 🟢
Here are a few things to like about The Affiliate Labβ¦
- Reasonable price.
- Most students rate the course highly.
- Easy to find legit student success stories.
- Course creator Matt Diggity walks his talk.
- The training is practical and comprehensive.
- Students get access to an active and helpful private community.
- The training is regularly updated.
- You pay once and get lifetime access with free updates.
- No overhyped promises or shady marketing.
- No upsells.
Red Flags 🚩
Really just two knocks on The Affiliate Labβ¦
- Content creation module focused mainly on outsourcing.
- No refunds.
Other things you should know
- The course covers some (optional) grey hat SEO techniques.
- As noted on the sales page, you will need a budget to take action on what you learn from the course. That budget can be as low as $10-20 per month if you plan to do everything yourself, or as much as $1000/month if you invest in SEO tools and outsourcing.
- You’ll find lots of handy downloads within the training, including templates, checklists, SOPs, etc.
Should you join The Affiliate Lab?
From what I’ve seen, the vast majority of people who buy this course end up happy with their purchase.
So it seems to be a solid investment if you’re committed to building an affiliate marketing business.
Just be aware that success with such training usually requires a significant amount of time and effort. (This is true for all types of online business.)
The Affiliate Lab Alternatives
Here are the top affiliate marketing programs we’ve reviewedβ¦
Your Thoughts on The Affiliate Lab
- Have you taken this course yourself?
Add your rating so others can see if it’s worthwhile. - Do you have a question about this course?
Let us know below and we’ll try find the answer.
Being a total beginner, I prefer to use a novice friendly website builder like Weebley rather than WordPress. Income School’s course is based on WordPress and therefore not a fit for my skill level. Is this course versatile on site builder used? All other course parameters, based on your review, seem to be a fit for me.
Most affiliate marketing courses that show you how to create a website stick with WordPress, including The Affiliate Lab. The only one I’m familiar with that doesn’t require you to use WordPress is Solo Build It. But their website builder isn’t great, IMO. WordPress really is the standard. It’s rare to find a successful affiliate site that uses something else.
Hi Niall, I feel that Affiliate Lab has more content ( like Kitchen sink, detailed on site and off site SEO and other bonus modules) while TASS is more grounded on the basics. Should a newbie like me prefer TAL over TASS? Or should I take both the courses?
Yeah, I think it’s fair to say TAL has more content, but I would give the edge to TASS for beginners. It is simpler and easier to follow, IMO. Plus, TASS has the 30-day guarantee, so if you try it for a few weeks and don’t like it, you can get your money back. The Affiliate Lab is great but they don’t give refunds, unfortunately.
Hi,
Is this course recommended for a e-commerce site?
Thanks
Hi Soni. It could be, but it depends on what you want to learn and apply to your e-commerce site. If you want to boost the site’s SEO and/or add in some affiliate product listings, then you’ll likely get a lot out of the Affiliate Lab training.
Can I build the website and create the content for the website, as taught by the course with my mobile phone?
And if I use $1,000 to get started, will I get that amount back at the end of the month
No and definitely no.
Hello. I was wondering how much do you think people make on average a month from The Affiliate Lab?
I don’t think there can be an accurate answer to that question, Jo. Even if you asked Matt Diggity himself. He’d have to survey all the people who’ve done the course and verify all their responses. But even that probably wouldn’t tell you much, as some people will have spent 100’s of hours trying to implement what they learn in the course while others will have barely spent any time. So the results will vary a lot. It’s a bit like asking how much people who attend college make on average: even if you can put a number on that, there would be a huge variance from the person who made the most of college vs the person who attended only the first week of classes.
With that said, Matt did actually take a poll of his students via the private Facebook group in Sept 2020, asking what income level everyone was at. $10k-$50k was the most popular response, with 23% of the vote from 786 voters.
Hello, I’ve been working on building a niche affiliate website for the past 6 months with Wealthy Affiliate (no earnings yet) and am now considering alternatives. This option looks like it might be a fit, but the upfront cost and no refund gives me pause. What exactly are the additional tools that are used during the Affiliate Lab course (are they SEO tools, email, linking, outsourcing, or something else)? And aside from the main cost of the course itself, how much funds will I need to have available for purchasing those additional tools? Thank you!
You can see the additional costs listed on the sales page, under the heading: Are there any additional costs (SEO tools, content, etc.)?
Currently it says there:
That might be a bit misleading though as Matt shows you how to do keyword research with SEMRush. There is a free version of that, but it’s very limited. I think you would really need the paid version for 1 month at least to follow the training.
Will this course work if you already have an existing niche and website?
Hi Mark. Yes, you can use an existing site with this course. You’d just skip the lessons about setting up WordPress. Though you might still want to skim them as the setup recommended in The Lab may be different to your existing setup. You’ll probably also want to update your existing content based on what you learn in the course.
If you only have $20,000 in your bank account, is this not a good course for you to be involved in?
I guess it depends on your living expenses / burn rate. But you can definitely build a successful affiliate site for less than $20,000. I only had about $10,000 in my bank account when I started.