This is the definitive Income School Project 24 review.
We’ve collected 18+ reviews from verified Project 24 students.
And I’ve personally been a paying member since 2019, spending 30+ hours going through Income School’s free and premium training materials.
(Have you taken this course? Add your rating!)
If you want to know:
- What exactly Project 24 teaches
- How it compares to other courses
- If it’s possible to get a discount for Project 24
- What are the common criticisms of Income School
- If the whole thing is legit or a scam
Then you’ve come to the right place.
About the Author
Hey, I’m Niall Doherty.
I quit my last 9-to-5 job back in 2010.
Since then, I’ve earned my living online in various ways. Over the last 3 years (through 2022) I’ve earned $536,000 from my laptop, mostly via affiliate marketing.
I’m on a mission to accurately rate and review all the best affiliate marketing courses. My team and I have spent 900+ hours investigating these courses and getting feedback from real students.
All that to say: we know a thing or two about such courses and making money online.
The Best Affiliate Marketing Course?
We’re on a mission to find the best affiliate marketing course, based on our own extensive research plus feedback from real students.
Income School’s Project 24 is a solid course but not the best we’ve seen…
🏆 Best Affiliate Marketing Courses 🏆
That said, you can’t really go wrong with Project 24.
Not when students are getting results like this…
How does Income School help you make money?
Launched in 2015, Income School is primarily a website and YouTube channel about building blogs and YouTube channels that generate significant income.
Project 24 is Income School’s premium training, featuring dozens of courses designed to help students build a successful blog or YouTube channel.
If your main interest is blogging, the P24 Blogging System will show you how to pick a niche, set up a blog, research and create content, and then monetize with display ads and affiliate marketing.
If you prefer YouTube, the P24 YouTube System shows you how to choose a topic, create videos, grow your audience, and earn income in multiple ways.
Who is Project 24 for?
Project 24 is a solid course for anyone looking to start a profitable blog or YouTube channel.
Here’s how the training is described on the sales page…
Project 24 was designed to help people at every level to improve their skills as Content Creators and Internet Entrepreneurs to better provide for themselves and their families
You can get a good feel for Income School and their teaching methods via their popular YouTube channel.
Here’s a video of Ricky from Income School teaching Search Engine Optimization…
Be aware that building up a successful blog or YouTube channel takes a lot of time and commitment, regardless of how you learn.
Income School makes no secret of this, noting on their sales page…
We use the name “Project 24” to refer to the goal of some people to create a business in 24 months that replaces their day job, but this is a goal and not a promise or guarantee of this success. Creating a successful business requires skill, hard work, and time.
We’ve heard from a few students that P24 is great for beginners, but not so much for advanced content creators…
I feel like the success I’ve had blogging was because I binged every podcast episode plus did the course and then pieced together what I needed to know for action. It was what I needed to get going, but I did not renew my membership.Validated Reviewer
If you’re just starting out trying to make an income through blogging, Project24 has everything you need to get you going… [but it is] lacking some advanced info (e.g. link building).Validated Reviewer
Does Income School have a good reputation?
I started following and researching Income School in 2019 and have been consistently impressed with the results they have achieved on their own websites and YouTube channels, as well as the quality of their training.
When looking at affiliate marketing courses, what won me over was Income School’s authenticity and honesty… On the odd occasion when they change their mind on something, they will never be too proud to admit they missed the mark. That’s what I like about them, they have integrity. I trust them completely.Daniel Jones
Income School was started by Jim Harmer and Ricky Kesler, both from Idaho in the United States. They began building niche websites in 2010 and launched Income School in 2015.
Jim left in 2021, so Ricky now runs the show.
Both Jim and Ricky have been invited to speak at conferences such as FinCon and WordCamp, alongside well-known and respected online entrepreneurs like Ramit Sethi, Sharon Epperson, Nathan Barry, and JD Roth.
Most niche site owners prefer to keep their sites secret, worried that they’ll invite competition if they reveal too much. In contrast, Income School reveal on this page many of the sites they own and operate.
And here’s Jim on YouTube showing exact keywords and traffic data for one of their niche sites…
They’ve also built at least three YouTube channels to 100,000+ subscribers…
But not only do they share their successes.
They also share their failures 😱
Like this one:
That’s not to say that Income School is without controversy.
They have ruffled some feathers in SEO circles by speaking out against paid keyword tools and active link building.
I personally don’t agree with their stances on these topics – IMO, paid keyword tools and active link building greatly increase your odds of success in competitive niches – but one could argue that it simplifies their training and makes it more beginner friendly.
As one student wrote in his review of Project 24…
The biggest difference and advantage to P24 is that it focuses on writing quality content that people are looking for, unlike some other courses that seem to focus on technical SEO aspects and link building that can overwhelm beginners.Kevin S
Are Income School students getting results?
It’s easy enough to find students of Project 24 reporting impressive results.
There’s also this page on the Income School website that shows how many P24 students have achieved earnings in excess of $1000/month and $4000/month.
The success rate isn’t huge when you consider how many people have signed up to Project 24 over the years,3 but my impression is that the training proves effective for most people who put in the work consistently.
How much does Project 24 cost?
The price of Project 24 is listed as $449 for the first year and $249 per year thereafter.
So if you stay in the course for a full 24 months, you’ll spend a total of $698 for the training.
There are some additional expenses beyond that, which unfortunately are not made clear on the Project 24 sales pages 😕
- To follow the P24 Blogging System, you’ll have to spend money on a domain and hosting (less than $100 per year). But so long as you plan to research and write all your own content, that’s essentially it.
- If you want to follow the P24 YouTube System, you’ll have to spend a bit more. Check out the “Starter Gear Setup” on this page. They do a good job of keeping their recommendations budget-friendly, but you’re still looking at about $400 additional expense, even if you use your existing smartphone camera.
Income School Project 24 Discount?
I’ve searched high and low for a discount or coupon code but have yet to find mention of one anywhere, and there’s no place to enter a discount code on the P24 checkout.
Sorry guys: it’s full-price or nothing.
For the most part, Project 24 does not give refunds.
Per their Refund Policy page:
Because of the nature of the Product, we can’t provide refunds for Project 24.
No partial refunds are given should you terminate a subscription before your renewal date; however you will retain access to Project 24 until the end of your payment term.
One exception is noted on that page…
The Project 24 return policy applies to new signups as well a renewals. However, if a members forgets or neglects to cancel their account prior to renewal, we will gladly cancel their account and refund their renewal fee as long as they request it in writing within 30 days of their renewal date.
I’m not a big fan of this refund policy, especially when a competing course like The Authority Site System has a 30-day no-questions-asked money-back guarantee.
That said, I’ve seen few complaints about the refund policy from Project 24 students; the vast majority of people who buy the course seem to end up satisfied with their purchase.
How is Project 24 structured?
Project 24 is actually dozens of courses in one, covering many aspects of content creation and digital marketing. You get access to all the courses when you sign up.
The course dashboard looks like this once logged in…
As you can see above, there are two main paths or tracks…
- The Blogging Course
- The YouTube System
Jump into a course and you’ll end up on a lesson page like this…
The lessons are almost entirely video – talking heads and screencasts – though some also have brief text notes or timestamps.
Overall the training is well structured, but as of this writing there is no search function, so it can be tough to locate a specific lesson quickly. (There is a search function in the community forum, however.)
Also, I didn’t see subtitles or closed captions on any of the videos, which may be a deal-breaker for non-native English speakers or those hard of hearing 😕
You also get access to the P24 private community when you sign up…
While I have heard occasional complaints about the community, it is quite active and most students seem to find it valuable…
The community on Discourse is probably worth the money itself with the tons of experience that people share. There have been many cases where members have shared their tips that have either helped save money, boost traffic, or even increase affiliate sales.Kevin S
When you join Project 24 you also get access to the following…
- 2 Member-Only Podcasts
One for Blogging and one for YouTube, 3 episodes per month each.
- Regular Live Masterminds
Usually several of these each month, most of which have archived recordings. There are regional online meetups (eg. Midwestern US), new member meetups, Q&A’s with experts, content idea workshops, etc.
- Premium WordPress Theme (Acabado)
Income School created their own premium WordPress theme which sells for $67 per year. They use it on most of their own sites. Project 24 members get it for free. Read more about it here.
- The Download Center
A bunch of things in here, such as a custom-built monetization plugin for WordPress, content templates, helpful spreadsheets, etc.
- My Story Page
“The My Story page is where you will track your success with your blog or your YouTube channel. You will be able to put all of your income and views in the tool to make sure you’re on track with your goals.”
- Jim Harmer’s book Work Energy
It has great reviews on Amazon. P24 members can read or listen to it for free.
Green Lights 🟢
Here are a few things to like about Project 24:
- Frequent student success stories
- Clear instruction, easy to follow step by step.
- Several courses in one, covers a lot of ground.
- Ricky and team walk their talk
- No hype or sleazy sales tactics
- White hat throughout
- Many students love the community
- Minimal additional expense
- Regularly updated
Red Flags 🚩
A few things about P24 that might give you pause:
- Students tend to struggle with the workload
- No refunds
- Lacking some advanced info (eg. off-page SEO)
- No mention on sales page of expenses beyond the price of the training
- Recurring annual expense to keep access to the training
- No search functionality; hard to find specific lessons.
Other things you should know
- As mentioned, Income School is known for NOT relying on paid keyword tools to build a successful blog. Their argument is that such tools don’t provide accurate data, which is true. But the keyword research method taught in Project 24 doesn’t appear to be any more accurate. And it takes longer. Students do achieve success with the P24 method but I’d argue that it’s not quite as efficient as using a premium tool like Ahrefs or Semrush.
- Income School are also known for their stance against link building, but IMO this is largely semantics. Ricky’s words in the community forum…
Our E-A-T course teaches some of the same tactics that others are calling link building. I didn’t realize that until after we taught them in our course.
We teach those tactics because they’re effective at building authority. But I don’t like calling them or thinking of them as link building, because if my goal is to get a link then that’s where my focus and my behavior will lead. If my goal is to build authority, then my behavior will be different, and my focus will be on authority. In both cases though, I end up with a link. But even if I didn’t, I’d take those authority-building steps.
- Regardless of whether you follow the blogging or YouTube track, I’d recommend that you have at least 10 hours available each week to go through the training and implement what you learn. There is a big emphasis in Project 24 on creating a lot of content, so make sure you have time for that.
Is Project 24 worth it?
I consider Project 24 to be a solid course for productive, family-oriented people who enjoy Income School’s free content on YouTube.
If you’re brand new to content creation and have plenty of time to go through the course and take consistent action, it will likely serve you well.
On the Project 24 sales page you’ll see noted that the course is for:
- True Beginners
- Those Who Have Tried and Failed
- Advanced Internet Marketers
Indeed, there is something in there for everyone, but if you’re in the last group you might find the material a bit lacking.
Income School Project 24 Alternatives
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And here are our top YouTube courses…