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Updated: February 18, 2024


Income School Project 24 Review

12 Things You Should Know About Project 24

Income School's Project 24
4.3/5 4.31
Peter ThuborgPhillip StemannNatalie Tan31 Reviews | Rate This Course
Income School Project 24 – Jim and Ricky

This is the definitive Income School Project 24 review.

We’ve collected 18+ reviews from verified Project 24 students.

And I’ve personally been a paying member since 2019, spending 30+ hours going through Income School’s free and premium training materials.

(Have you taken this course? Add your rating!)

If you want to know:

  • What exactly Project 24 teaches
  • How it compares to other courses
  • If it’s possible to get a discount for Project 24
  • What are the common criticisms of Income School
  • If the whole thing is legit or a scam

Then you’ve come to the right place.

Income School's Project 24 – Key Points

Several courses that teach you how to build profitable websites or YouTube channels.

💰  Price

$449 for one year, $249 per year thereafter (discount info, join now)

😍  Pros

Frequent student success stories. Several courses in one. Great community.

😩  Cons

No refunds. Workload can be a struggle. Lacking some advanced info.


Solid training for productive people who are new to blogging or YouTube.

Overall Rating
4.3/5 4.32

Jump to…

About the Author

Niall Doherty

Hey, I’m Niall Doherty.

I quit my last 9-to-5 job back in 2010.

Since then, I’ve earned my living online in various ways. Over the last 4 years (through 2023) I’ve earned $842,000 from my laptop, mostly via affiliate marketing.

I’m on a mission to accurately rate and review all the best affiliate marketing courses. My team and I have spent 900+ hours investigating these courses and getting feedback from real students.

All that to say: we know a thing or two about such courses and making money online.

The Best Affiliate Marketing Course?

We’re on a mission to find the best affiliate marketing course, based on our own extensive research plus feedback from real students.

Income School’s Project 24 is a solid course but not the best we’ve seen…

🏆 Best Affiliate Marketing Courses 🏆

That said, you can’t really go wrong with Project 24.

Not when students are getting results like this…

Post in Project 24 community: I got wealthy from Income School
Post in Project 24 community: Officially earning full time
Post in Project 24 community: earning $5.5k per month

How does Income School help you make money?

Launched in 2015, Income School is primarily a website and YouTube channel about building blogs and YouTube channels that generate significant income.

Project 24 is Income School’s premium training, featuring dozens of courses designed to help students build a successful blog or YouTube channel.

If your main interest is blogging, the P24 Blogging System will show you how to pick a niche, set up a blog, research and create content, and then monetize with display ads and affiliate marketing.

If you prefer YouTube, the P24 YouTube System shows you how to choose a topic, create videos, grow your audience, and earn income in multiple ways.

Who is Project 24 for?

Project 24 is a solid course for anyone looking to start a profitable blog or YouTube channel.

Here’s how the training is described on the sales page

Project 24 was designed to help people at every level to improve their skills as Content Creators and Internet Entrepreneurs to better provide for themselves and their families

You can get a good feel for Income School and their teaching methods via their popular YouTube channel.

Here’s a video of Ricky from Income School teaching Search Engine Optimization…

Be aware that building up a successful blog or YouTube channel takes a lot of time and commitment, regardless of how you learn.

Income School makes no secret of this, noting on their sales page

We use the name “Project 24” to refer to the goal of some people to create a business in 24 months that replaces their day job, but this is a goal and not a promise or guarantee of this success. Creating a successful business requires skill, hard work, and time. 

We’ve heard from a few students that P24 is great for beginners, but not so much for advanced content creators…

I feel like the success I’ve had blogging was because I binged every podcast episode plus did the course and then pieced together what I needed to know for action. It was what I needed to get going, but I did not renew my membership.

Validated ReviewerValidated Reviewer

If you’re just starting out trying to make an income through blogging, Project24 has everything you need to get you going… [but it is] lacking some advanced info (e.g. link building).

Validated ReviewerValidated Reviewer

Does Income School have a good reputation?

  • Yes.

I started following and researching Income School in 2019 and have been consistently impressed with the results they have achieved on their own websites and YouTube channels, as well as the quality of their training.

When looking at affiliate marketing courses, what won me over was Income School’s authenticity and honesty… On the odd occasion when they change their mind on something, they will never be too proud to admit they missed the mark. That’s what I like about them, they have integrity. I trust them completely.

Daniel JonesDaniel Jones

Income School was started by Jim Harmer and Ricky Kesler, both from Idaho in the United States. They began building niche websites in 2010 and launched Income School in 2015.

Jim left in 2021, so Ricky now runs the show.

Both Jim and Ricky have been invited to speak at conferences such as FinCon and WordCamp, alongside well-known and respected online entrepreneurs like Ramit Sethi, Sharon Epperson, Nathan Barry, and JD Roth.

Most niche site owners prefer to keep their sites secret, worried that they’ll invite competition if they reveal too much. In contrast, Income School reveal on this page many of the sites they own and operate.

And here’s Jim on YouTube showing exact keywords and traffic data for one of their niche sites…

They’ve also built at least three YouTube channels to 100,000+ subscribers…

But not only do they share their successes.

They also share their failures 😱

Like this one:

Income School DIY House Security niche site
Above: screenshot from

That’s not to say that Income School is without controversy.

They have ruffled some feathers in SEO circles by speaking out against paid keyword tools and active link building.

I personally don’t agree with their stances on these topics – IMO, paid keyword tools and active link building greatly increase your odds of success in competitive niches – but one could argue that it simplifies their training and makes it more beginner friendly.

As one student wrote in his review of Project 24…

The biggest difference and advantage to P24 is that it focuses on writing quality content that people are looking for, unlike some other courses that seem to focus on technical SEO aspects and link building that can overwhelm beginners.

Kevin SKevin S

Are Income School students getting results?

It’s easy enough to find students of Project 24 reporting impressive results.

For example…

Post in Project 24 community: $14,000 earnings in one month
Post in Project 24 community: $4000/month student
Post in Project 24 community: student earning $6000 in one month

There’s also this page on the Income School website that shows how many P24 students have achieved earnings in excess of $1000/month and $4000/month.

The success rate isn’t huge when you consider how many people have signed up to Project 24 over the years,3 but my impression is that the training proves effective for most people who put in the work consistently.

How much does Project 24 cost?

The price of Project 24 is listed as $449 for the first year and $249 per year thereafter.

So if you stay in the course for a full 24 months, you’ll spend a total of $698 for the training.

There are some additional expenses beyond that, which unfortunately are not made clear on the Project 24 sales pages 😕

  • To follow the P24 Blogging System, you’ll have to spend money on a domain and hosting (less than $100 per year). But so long as you plan to research and write all your own content, that’s essentially it.
  • If you want to follow the P24 YouTube System, you’ll have to spend a bit more. Check out the “Starter Gear Setup” on this page. They do a good job of keeping their recommendations budget-friendly, but you’re still looking at about $400 additional expense, even if you use your existing smartphone camera.

Overall, I consider these additional expenses very reasonable; other blogging and YouTube courses are going to recommend spending at least as much to get started.

Income School Project 24 Discount?

I couldn’t find a discount code anywhere, so looks like it’s full price.

Refund Policy

For the most part, Project 24 does not give refunds.

Per their Refund Policy page:

Because of the nature of the Product, we can’t provide refunds for Project 24.

No partial refunds are given should you terminate a subscription before your renewal date; however you will retain access to Project 24 until the end of your payment term.

One exception is noted on that page…

The Project 24 return policy applies to new signups as well a renewals. However, if a members forgets or neglects to cancel their account prior to renewal, we will gladly cancel their account and refund their renewal fee as long as they request it in writing within 30 days of their renewal date.

I’m not a big fan of this refund policy, especially when a competing course like The Authority Site System has a 30-day no-questions-asked money-back guarantee.

That said, I’ve seen few complaints about the refund policy from Project 24 students; the vast majority of people who buy the course seem to end up satisfied with their purchase.

How is Project 24 structured?

Project 24 is actually dozens of courses in one, covering many aspects of content creation and digital marketing. You get access to all the courses when you sign up.

The course dashboard looks like this once logged in…

Project 24 dashboard

As you can see above, there are two main paths or tracks…

  • The Blogging Course
  • The YouTube System

Jump into a course and you’ll end up on a lesson page like this…

Income School Project 24 lesson layout

The lessons are almost entirely video – talking heads and screencasts – though some also have brief text notes or timestamps.

Overall the training is well structured, but as of this writing there is no search function, so it can be tough to locate a specific lesson quickly. (There is a search function in the community forum, however.)

Also, I didn’t see subtitles or closed captions on any of the videos, which may be a deal-breaker for non-native English speakers or those hard of hearing 😕

You also get access to the P24 private community when you sign up…

Income School Project 24 community forum

While I have heard occasional complaints about the community, it is quite active and most students seem to find it valuable…

The community on Discourse is probably worth the money itself with the tons of experience that people share. There have been many cases where members have shared their tips that have either helped save money, boost traffic, or even increase affiliate sales.

Kevin SKevin S

When you join Project 24 you also get access to the following…

  • 2 Member-Only Podcasts
    One for Blogging and one for YouTube, 3 episodes per month each.
  • Regular Live Masterminds
    Usually several of these each month, most of which have archived recordings. There are regional online meetups (eg. Midwestern US), new member meetups, Q&A’s with experts, content idea workshops, etc.
  • Premium WordPress Theme (Acabado)
    Income School created their own premium WordPress theme which sells for $67 per year. They use it on most of their own sites. Project 24 members get it for free. Read more about it here.
  • The Download Center
    A bunch of things in here, such as a custom-built monetization plugin for WordPress, content templates, helpful spreadsheets, etc.
  • My Story Page
    “The My Story page is where you will track your success with your blog or your YouTube channel. You will be able to put all of your income and views in the tool to make sure you’re on track with your goals.”
  • Jim Harmer’s book Work Energy
    It has great reviews on Amazon. P24 members can read or listen to it for free.

Green Lights 🟢 

Here are a few things to like about Project 24:

  • Frequent student success stories
  • Clear instruction, easy to follow step by step.
  • Several courses in one, covers a lot of ground.
  • Ricky and team walk their talk
  • No hype or sleazy sales tactics
  • White hat throughout
  • Many students love the community
  • Minimal additional expense
  • Regularly updated

Red Flags 🚩 

A few things about P24 that might give you pause:

  • Students tend to struggle with the workload
  • No refunds
  • Lacking some advanced info (eg. off-page SEO)
  • No mention on sales page of expenses beyond the price of the training
  • Recurring annual expense to keep access to the training
  • No search functionality; hard to find specific lessons.

Other things you should know

  • As mentioned, Income School is known for NOT relying on paid keyword tools to build a successful blog. Their argument is that such tools don’t provide accurate data, which is true. But the keyword research method taught in Project 24 doesn’t appear to be any more accurate. And it takes longer. Students do achieve success with the P24 method but I’d argue that it’s not quite as efficient as using a premium tool like Ahrefs or Semrush.
  • Income School are also known for their stance against link building, but IMO this is largely semantics. Ricky’s words in the community forum…

Our E-A-T course teaches some of the same tactics that others are calling link building. I didn’t realize that until after we taught them in our course.

We teach those tactics because they’re effective at building authority. But I don’t like calling them or thinking of them as link building, because if my goal is to get a link then that’s where my focus and my behavior will lead. If my goal is to build authority, then my behavior will be different, and my focus will be on authority. In both cases though, I end up with a link. But even if I didn’t, I’d take those authority-building steps.

  • Regardless of whether you follow the blogging or YouTube track, I’d recommend that you have at least 10 hours available each week to go through the training and implement what you learn. There is a big emphasis in Project 24 on creating a lot of content, so make sure you have time for that.

Is Project 24 worth it?

I consider Project 24 to be a solid course for productive, family-oriented people who enjoy Income School’s free content on YouTube.

If you’re brand new to content creation and have plenty of time to go through the course and take consistent action, it will likely serve you well.

On the Project 24 sales page you’ll see noted that the course is for:

  • True Beginners
  • Those Who Have Tried and Failed
  • Advanced Internet Marketers

Indeed, there is something in there for everyone, but if you’re in the last group you might find the material a bit lacking.

Income School's Project 24 – Key Points

Several courses that teach you how to build profitable websites or YouTube channels.

💰  Price

$449 for one year, $249 per year thereafter (discount info, join now)

😍  Pros

Frequent student success stories. Several courses in one. Great community.

😩  Cons

No refunds. Workload can be a struggle. Lacking some advanced info.


Solid training for productive people who are new to blogging or YouTube.

Overall Rating
4.3/5 4.34

Income School Project 24 Alternatives

Here are the top affiliate marketing programs we’ve reviewed…

🏆 Best Affiliate Marketing Courses 🏆

1.The Authority Site System (review)
2.Scale Your Travel Blog (review)
3.The Affiliate Lab (review)
4.Blog Growth Engine (review)
5.Passive Income Geek (review)
6.Niche Site Profits (review)
7.Income School's Project 24 (review)
8.Hustlers University (review)
9.Blogging Fast Lane (review)
10.Perfecting Blogging (review)
See all reviews of affiliate marketing courses »

And here are our top YouTube courses…

🏆 Best YouTube Courses 🏆

1.Income School's Project 24 (review)
2.Bye 9 To 5 (review)
3.Part-Time YouTuber Academy (review)
4.YouTube Affiliate Marketing System (review)
5.Invincible Marketer (review)
6.No Face YT Course (review)
Profit Singularity System (review)
See all reviews of youtube courses »

Your Thoughts on Project 24

  • Have you taken this course yourself?
    Add your rating so others can see if it’s worthwhile.
  • Do you have a question about this course?
    Let us know below and we’ll try find the answer.

Student Reviews of Income School's Project 24

Rate This Course
Peter Thuborg
  • Validated Reviewer 1
  • Verified Student 2
  • Review Info 3
October 19, 2023
Earnings 4
way more than expected
Following Training 5
for more than 2 years

Amazing value for people starting with website building

I have been immensely happy with Income School and Project 24. In a world filled with scams and get-rich-quick schemes, their approach was surprisingly genuine and to the point.

They do not hide how much work building a business via a website is, but they teach you all the steps.

It is true that getting through the course in 24 months while you have a full-time job will be a big struggle, but it is possible. The people at Income School inspired me to work harder and work more in order to achieve my goals.

What helped me a lot was their tools. I used them to calculate how many articles I actually needed before I could go full-time. So instead of labouring away for 5+ years, I realised I had to buckle down and get things done in way less time than that.

Income School is a great place to start if you know nothing about SEO, blogging, affiliate stuff, or ads. They will teach you everything you need to know.

Their course structure is sometimes a bit wonky. I find their videos that are 2 minutes or less to be weird. I would much rather have 5 steps merged into one. But then again, for some people their approach is easier to handle.

I have only had a few times where I needed support. Every time it was met with a quick response and my problem was gone.

Even years after I finished the program, I have been paying my subscription to them. They continue to update and bring out new courses, so the value is clearly there for the price I pay.

Pros and Cons

  • Their no-nonsense approach to convincing you that this will be hard, but that you can do it.
  • Their "Content-Warrior" challenge urging you to write stuff.
  • The constant barrage of new courses making me want to monetize with info products or doing a YouTube channel as part of my business.
  • In the start, their community was filled with a ton of newbies. Things are a lot better now, but the advice in the forum was pretty bad at one point.
  • Their take on making videos that is less professional (to make it more genuine) is not something I agree with. It is clear that some of the videos in the course were shot pretty quickly and look cheap.
  • Their videos on how to monetize with affiliate products are not the best.
more ratings
Implementation 6
about what I expected
Presentation 7
Usefulness 8
Community 9
Support 10
Value For Money 11
Phillip Stemann
  • Validated Reviewer 12
  • Verified Student 13
  • Review Info 14
September 27, 2023
Earnings 15
more than expected
Following Training 16
for 1 to 2 years

Great for beginners in SEO

Income School got me to start writing quality content which was well-researched and ranked in the search results. I’ve always been into SEO, and I’ve sold some services within SEO, but I have never really sold content to clients.

So, I bought Income School to get started, and I loved the course. It was super easy to get through, and they continue to update it, so that was definitely worth it. Also, in the recent updates, they’ve gone to great lengths to structure the course. It follows you as you grow now. Just a year ago, the training was a bit messier.

The community is great, and people are super helpful. Still, it is often members who are helping each other. I would like to see the staff participate more.

The support is decent. They answer per email within 2 days, nothing extraordinary, but not bad, either.

That said, I haven’t earned the course price back from clients. However, if I consider my affiliate income, then I’ve definitely returned my investment many times.

Pros and Cons

  • The videos are easy to follow.
  • You get a lot courses for the price of one.
  • The YouTube course taught me a lot, as well.
  • Some of the material is a bit outdated.
more ratings
Implementation 17
about what I expected
Presentation 18
Usefulness 19
Community 20
Support 21
Value For Money 22
Natalie Tan
  • Validated Reviewer 23
  • Review Info 24
August 16, 2023
Earnings 25
about what I expected
Following Training 26
for 6 to 12 months

I would definitely recommend Income School's Project 24

I have found the course filled with many aspects of blogging and YouTube that are very instructive, useful, easy to understand, and to implement.

From video lectures to podcasts and webinars, the lessons and subsequent follow-up discussions make the course very comprehensive and involved.

I subscribed to the course expecting to learn how to launch my website but picked up much more: affiliate marketing, SEO, YouTube, digital promotion, info products, and everything between.

Project 24 caters to students of various backgrounds and levels of expertise. The courses are regularly updated, where applicable. They also have associated YouTube channels that can be supplementary to their paid training, which I have found highly insightful and up-to-date.

Their support team is efficient and friendly. Any issues I’ve had in the past were quickly looked into.

The one thing that could elevate the P24 course is the community forum. It sometimes requires more attention from the team.

Many problems I faced related to my website required some expertise and guidance. The forum is usually the first place I go to for advice. I found that I’ve had to troubleshoot many website-related issues that had taken me days, weeks, even months to resolve, diverting away from work that I could’ve invested into my website.

I wish someone on their team had sufficient technical expertise that could be there on hand to help guide many of us students who have faced technical difficulties.

Even something as simple as “This could be {insert issue} related, so you might have to consult {related platform/parties/companies} to help you resolve your issue” could’ve helped a great deal.

Other than that minor gap, I would continue to subscribe to P24 indefinitely, and recommend it to people looking to create their own website or YT channel.

Their instructions and strategies work. They have been invaluable in skill stacking and learning to do the work that delivers results.

Pros and Cons

  • The video lectures are presented in an easy-to-use interface.
  • Other supplementary courses relevant to the main blogging or YouTube courses.
  • The dashboard and course map that help you keep track of your progress.
  • The community forum lacks team support on major website-related issues.
  • Sometimes I feel that the Income School team gives out too much free information on their YT channel, reducing exclusivity for subscribers.
  • The first year annual subscription is very steep for students outside the US or earning in foreign currencies.
more ratings
Implementation 27
easier than expected
Presentation 28
Usefulness 29
Community 30
Support 31
Value For Money 32
AL Tran
  • Validated Reviewer 33
  • Verified Student 34
  • Review Info 35
July 26, 2023
Earnings 36
about what I expected
Following Training 37
for 6 to 12 months

Promising Result with Income School

Income School claims that students can earn a passive income within 24 months. I find their step-by-step guide very helpful, as it saves me from figuring everything out on my own and provides clear guidance. Also, knowing what already works and what doesn’t is beneficial. Most beginners wouldn’t have a clue about attracting visitors to their website.

Being part of a course helps with all the technical issues and steps needed to set up a website. If you’re having trouble, you can ask for help through their form or contact support.

One potential drawback and waste of time is that they may include filler content to prolong the course. Also, you follow their guide for achieving passive income, which might not always be the best solution. It could lead to wasting time if you later decide to change something, like using a theme they recommend but that you don’t like. It is their training, so they will always want to push their own products first.

I can’t complain because I already earn a small passive income after 8 months. It’s not something to boast about, but seeing small results already makes me feel good about being part of the course. I do feel like I also learned a lot from Project 24.

Pros and Cons

  • Realistic expectations.
  • Teaching done correctly, with no shortcuts.
  • No shady tactics.
  • Some of the course material overlaps.
  • Teaching is not too flexible. They mostly teach their way of doing things.
  • Many of the 'Masterminds' were too early in the morning.
more ratings
Implementation 38
about what I expected
Presentation 39
Usefulness 40
Community 41
Support 42
Value For Money 43
Kieran MacRae
  • Validated Reviewer 44
  • Verified Student 45
  • Review Info 46
July 25, 2023
Earnings 47
about what I expected
Following Training 48
for 6 to 12 months

A great place to start in niche sites, but not a one-stop shop

I tried out The Income School Project 24 membership about creating niche sites. It was certainly a useful resource for learning how to craft articles that can rank in SEO. However, I found it lacking in learning competitive SEO so you can make good money from your hard work.

They are realistic, encouraging you to work for 24 months to build up your niche site, but there are a lot of reports from members who work for 24 months only to get next-to-no results.

So while it is a great resource for learning to create passive income through niche sites, it’s not a one-stop shop for generating a sustaining passive income that could replace your regular job. That said, if you want to begin a journey into creating niche sites, then it’s a superb place to start. And at $499 for a one-year membership, it’s great value for money if you’re willing to do the work.

Pros and Cons

  • Clear layout.
  • Useful information about writing ranking articles.
  • Friendly hosts and community.
  • Needs more information on link building.
  • Wasn't fully comprehensive on every aspect of niche site building (i.e. link building).
  • The community is a fair amount of the blind leading the blind.
more ratings
Implementation 49
about what I expected
Presentation 50
Usefulness 51
Community 52
Support 53
Value For Money 54
Mostafa Saad
  • Validated Reviewer 55
  • Verified Student 56
  • Review Info 57
April 6, 2023
Earnings 58
about what I expected
Following Training 59
for more than 2 years

From Newbie to Authority: How Project 24 Transformed My Online Presence

There is a lot to like about Project 24, but what I appreciate most is that they teach what they actually do themselves. They are constantly testing new strategies and updating the course material accordingly. They also always sell their own sites and share with us their failures and their successes, to know what we should do and what we shouldn’t.

I also like that Project 24 has two paths to choose from: a Blogging path and a YouTube path. Each path has its own set of courses and podcasts, so you can choose the one that’s right for you. And they don’t just teach you how to start a blog or YouTube channel, but how to make it successful and profitable.

The thing that keeps most members in the course is the community. The community on Discourse is amazing. It’s a great place to get help, ask questions, and connect with other members who are on the same journey as you.

Overall, I highly recommend Project 24 to anyone looking to start a blog or YouTube channel. The team at Income School is genuine, authentic, and truly invested in helping you succeed. Project 24 helped me launch and sell my first successful site, and for that, I’m eternally grateful.

Today, I have my own content and SEO service, so I can help site and business owners with affordable and high-quality content.

Pros and Cons

  • The community is amazing and very helpful.
  • The info is simple to digest and the course is overall easy to follow.
  • Everything is practical. They give practical advice and practice what they teach.
  • Not a fan of their approach to link building as it does not provide options.
more ratings
Implementation 60
about what I expected
Presentation 61
Usefulness 62
Community 63
Support 64
Value For Money 65
Validated Reviewer
  • Validated Reviewer 66
  • Verified Student 67
  • Review Info 68
February 4, 2023
Earnings 69
about what I expected
Following Training 70
for 1 to 2 years

Better for blogging, not so much for YouTube

I signed up in 2020 before their 2021 blogging course update. It provided a step-by-step black-and-white framework for me to learn how to blog. Unfortunately, it also had a YouTube component that was not so hot. Their full-on 2020 YouTube course was also not so hot.

The 2021 blog refresh added more gray area into the process. The YouTube refresh still lacks. It has been self-described by Ricky as a “bunch of great tips and tricks over actionable steps.” The actionable steps are what made the program awesome, so I hope they narrow their focus and get back to that.

It’s also missing much around affiliate marketing (other than you should look for good programs and do it). Linking strategies are only now being discussed.

I feel like the success I’ve had blogging was because I binged every podcast episode plus did the course and then pieced together what I needed to know for action. It was what I needed to get going, but I did not renew my membership.

The community was better for me as a newbie, but the pros there quickly warn you that your baby site will be stolen from you essentially by copycats. If you can’t share details in the space without fear, the value of the group is diminished. I don’t think that is uniquely an IS program problem, though.

However, the toxic attitude of some of the experienced folks is a problem. Heaven forbid you ask a newbie question about what has ruffled feathers at some point in the history of the program. Just mention Ezoic and see what happens.

The updates to the YouTube system have made it more robust, and the accompanying masterminds with Nate are a great option to apply the knowledge & be able to ask some questions.

What to do next is still lacking. A course that offers curated information and clear steps are what you pay for in a training. Most of the modules are grouped into buckets, e.g. blogging, YouTube, affiliate, and more. Then you have a collection of videos that are sometimes intended for step-by-step & sometimes they are just a collection of videos to revisit, like a catalog of YouTube videos. A decision tree or a checklist would be great to tame the chaos.

With the 2022 onslaught of Google updates, the training provides extra content to spread your reach out beyond niche blogging. If you can figure out which steps to take and when to take them, then you have all the tools you will need.

Pros and Cons

  • Initial step-by-step guidance.
  • Broken into modules.
  • Eventual updates happen.
  • So many irons in the fire, they don’t seem to be doing one thing well.
  • Toxic community.
  • All YouTube advice.
more ratings
Implementation 71
easier than expected
Presentation 72
Usefulness 73
Community 74
Support 75

haven't experienced it yet

Value For Money 76
Thomas Sleeth
  • Validated Reviewer 77
  • Verified Student 78
  • Review Info 79
September 2, 2022
Earnings 80
about what I expected
Following Training 81
for 1 to 2 years

Expensive, but worth the money

I purchased the Income School blogging course in May of 2021. I had watched a ton of their videos on YouTube before buying the course and although it was expensive, they appeared like experts. Overall, it has been well worth the money, and my blog is continuing to grow. I am not a very tech-savvy person and they have helped me with the technical aspects of my blog several times which has saved me from paying someone else to help me.

The most valuable lesson I learned was how to establish expertise, authority, and trust (EAT) for online credibility within my niche. They provided a full 30-step guide and most of it was unique tactics I had not heard anywhere else online. Some steps I implemented right away whilst other more advanced steps can be applied as my website grows.

The one part of their course I have found lacking is the email marketing section. This is an important part of the monetization of a blog and they did not cover it in-depth. I had to go elsewhere to learn more.

The Income School course prompted me to change how I write my content. From how I structure my articles, the headings I used, writing featured snippets, and how to do original research. Changing how I write my blog posts has made a considerable difference to my SEO.

It’s an expensive course and would only recommend it to bloggers who can squeeze it into their budget. For me, it’s been well worth the money.

Pros and Cons

  • The depth of the lessons
  • Easy to follow
  • Support and community have been very helpful
  • Lack of email marketing section
  • Price
more ratings
Implementation 82
about what I expected
Presentation 83
Usefulness 84
Community 85
Support 86
Value For Money 87
Matthew Robbs
  • Validated Reviewer 88
  • Verified Student 89
  • Review Info 90
May 30, 2022
Earnings 91
more than expected
Following Training 92
for more than 2 years

Project 24 Works

A little over two years ago, I purchased the Project 24 blogging course from Income School.

This course teaches the basics of setting up a blog and how to do keyword research to set up a YouTube channel and sell a course on your site.

In the two years since I started following the Project 24 course, I have been able to take a brand new site – and with no prior knowledge – and turn it into a site making a handy profit every month.

Project 24 does have some spots where they are lacking. A couple of major ones are they don’t teach backlink building or have very good info on affiliate marketing. The general strategy is to build info content and then let Google start to rank it.

While doing it that way does work – and it has worked for me – it also makes the sites easier to beat in the SERPs since they’ve done no backlinking. It also means that the primary income source for most Project 24 blogs is just ads.

Overall, Project 24 has been a great course that has helped me go from no knowledge to having a blog that brings in a nice monthly income.

Pros and Cons

  • Step-by-step instructions.
  • Many different videos covering everything along the way.
  • Once you have created a successful blog, there isn’t a lot of content for you.
  • The content is aimed at beginners. If you already have an active blog or lots of experience, it might not be so useful to you.
more ratings
Implementation 93
about what I expected
Presentation 94
Usefulness 95
Community 96
Support 97
Value For Money 98
Zachary Greene
  • Validated Reviewer 99
  • Review Info 100
May 27, 2022
Earnings 101
more than expected
Following Training 102
for more than 2 years

Perfect Course for Complete Beginners to Blogging

I got caught up in the Income School community through YouTube initially. I bought their Project24 course back in 2019/2020 after my first blog started to make money (after following their advice from YouTube).

In retrospect, the course is for complete beginners rather than people with already profitable sites. I was already following their advice at the time. I had watched hundreds of hours of videos related to blogging and niche sites, so I had already learned a large part of the course material.

Following the teachings, I built a website in 1-2 years that sold for $89,300 after all expenses related to the sale and was making $3000+/mo in profit.

After that, I started another, Greenery Financial, which has also done quite well.

The course lacks critical information for scaling and building a real authoritative business. It is a course for beginners to intermediate folks who are making less than a few thousand dollars per month from their websites.

You may be wondering why I rated the course so highly. The course material is good and precisely what beginner bloggers need to start producing a moderate income on their own. That is more than worth the $450~ they charge for the first year (all you need). The community is also suitable for keeping you on track and accountable.

In summary: Project 24 is excellent for beginner bloggers or want-to-be bloggers who haven’t quite started yet. It is easily worth the cost. However, once you’re making a few thousand dollars a month – which is what Project 24 is all about – after a year or two, you’ll need to learn on your own or go to a different course.

Pros and Cons

  • Incredibly simple and easy explanations.
  • Extremely trustworthy; it doesn't promote nonsense.
  • Good community and support.
  • Lacks information regarding scaling and building authority.
  • Too basic for people with already profitable sites.
  • Since Jim left, things feel more 'corporate'.
more ratings
Implementation 103
about what I expected
Presentation 104
Usefulness 105
Community 106
Support 107
Value For Money 108
Madhsudhan Khemchandani
  • Validated Reviewer 109
  • Verified Student 110
  • Review Info 111
May 26, 2022
Earnings 112
way more than expected
Following Training 113
for 1 to 6 months

A bit expensive but worth the money

I bought Income School’s Project 24 course. I had been following those guys on YouTube for a long time, so I thought of giving it a try. The course was $449, which was a bit expensive for me. They don’t have any monthly options, so you must pay $449 to enroll.

The course layout was confusing because it has a dashboard with a timeline and 22 miniature courses. The idea of Project 24 is to earn a full-time income within 24 months, and the timeline helps you do that by researching, publishing, and updating content. The timeline is an important section as it guides the scheduled actions for each month. For example, the first months are about writing a lot of content.

Another great thing about Project 24 is that it has a community where all members get together and help each other.

Project 24 helped me to write content and win snippets. I have also learned to update old content efficiently. Other than that, the community has helped me on many other occasions.

Today, my website gets over 65K monthly page views, and I am a Mediavine publisher because of the Income School Project 24.

Pros and Cons

  • The course timeline.
  • The community.
  • The battleship content updating method.
  • The videos sometimes buffer.
  • The course dashboard was a bit complex at first.
more ratings
Implementation 114
about what I expected
Presentation 115
Usefulness 116
Community 117
Support 118
Value For Money 119
Jon O'Connell
  • Validated Reviewer 120
  • Review Info 121
May 26, 2022
Earnings 122
about what I expected
Following Training 123
for 6 to 12 months

9 Months Following Project 24 Blogging Course

I had been researching blogging as a way to make a full-time income for a year or two and came across the Income School course which had many positive reviews.

The course aims to help you build a blog – and, more recently, a YouTube channel – and turn it into a full-time income within 24 months. The course materials are very in-depth, mostly video lessons that take you through every step of the process. They provide a realistic timeline that explains how much traffic and money you can expect to make each month until month 24 has been reached.

I started Project 24 approximately nine months ago, and I am meeting their expectations by earning $100 a month. The expectation is that traffic to my blog will start to multiply now, especially from month 15 onwards, which I am excited about.

Project 24 has many active members in its community forum, readily giving advice and sharing their journeys.

The course costs around $450 for the first year. Then, if you choose to continue with the membership, it is less than half to renew. The course has been eye-opening and helpful, and now I have a decent, growing blog.

Hopefully, it will support me so that I can make 2 or 3 more blogs in the coming years.

Pros and Cons

  • Videos that cover all aspects of blogging.
  • The course is constantly updated with new and relevant material.
  • The community is very active and helpful.
  • The first 6 to 8 months is very hard work with very little return, but that is expected.
  • At the beginning, it is difficult to know if you are doing things correctly, but that is not the fault of the course.
more ratings
Implementation 124
about what I expected
Presentation 125
Usefulness 126
Community 127
Support 128

haven't experienced it yet

Value For Money 129
Daniel Jones
  • Validated Reviewer 130
  • Review Info 131
January 31, 2022
Earnings 132
about what I expected
Following Training 133
for 1 to 2 years

$1000+/month and 100k PVs/month in a competitive niche

Coming into this course, my business partner and I were feeling pretty lost. Looking back at the blogs we used to write, it makes me laugh. When looking at affiliate marketing courses, what won me over was Income School’s authenticity and honesty.

They are incredible teachers and always educate based on their own extensive experience and constant testing, trial and error. On the odd occasion when they change their mind on something, they will never be too proud to admit they missed the mark. That’s what I like about them, they have integrity. I trust them completely.

I have grown a blog to over $1,000 monthly income and 100k monthly page views by applying their lessons over the last 15 or so months. This income is from display ads alone and we are now looking into affiliate marketing and selling our own products. We managed to do this in an ultra-competitive niche, by focusing on what Income School teaches and sticking to it.

Pros and Cons

  • Easy to follow.
  • No questionable techniques.
  • I trust them completely.
  • When Jim left (it’s not quite the same).
  • Takes a long time due to no link building.
  • Their first YouTube course was not effective.
more ratings
Implementation 134
about what I expected
Presentation 135
Usefulness 136
Community 137
Support 138

haven't experienced it yet

Value For Money 139
Validated Reviewer
  • Validated Reviewer 140
  • Verified Student 141
  • Review Info 142
January 24, 2022
Earnings 143
more than expected
Following Training 144
for 1 to 2 years

No Regrets With Income School's Project 24

Following the instruction from Project 24, I went from earning a few dollars a month on a small blog to earning enough to replace a part-time income from my regular profession.

There is a fully fleshed-out option for both blogging and YouTube. The lessons are simple to understand and the steps are very clear. The course continues to improve over time. I have no regrets and would gladly join Project 24 again!

Pros and Cons

  • Clear instruction for beginners.
  • Good support and great community.
  • Regular updates and opportunities to get personalized help from mastermind webinars.
  • Sometimes seems a bit weak for intermediate bloggers.
  • Like any blogging course community, some members are constantly trying to steal from others.
more ratings
Implementation 145
about what I expected
Presentation 146
Usefulness 147
Community 148
Support 149
Value For Money 150
Validated Reviewer
  • Validated Reviewer 151
  • Verified Student 152
  • Review Info 153
January 22, 2022

This reviewer has a business relationship with the course creator or a competitor. Not included in overall ratings. Learn more.

Excellent training for blog content and YouTube creators

I joined Project 24 and Wealthy Affiliate at the same time. I worked them side by side for a while and concluded that my time was better spent on P24.

WA participants seemed overly focused on creating content for each other, not for the broad market. While WA had some good training for setting up a website and some other aspects of blogging, the advice on how to drive traffic to your site was not as specific as what I got on P24. WA also seemed to be pushing for affiliate sales of their program (something that P24 addresses as an afterthought).

In the beginning, my results with P24 were not good. I kept active in the community and went back over the course material and I suddenly realized some of the things I was doing wrong. After re-focusing and adjusting my approach, I began to see the results I had hoped for.

Over the past 10 months my page views have gone from under 3,000/month to nearly 14,000/month , and I am seeing regular income (which is also growing). I have both a website and a YouTube channel. P24 provides training and support for both, unlike some other programs that focus on one or the other.

Since I have been a member, training modules have been upgraded, revised, and added to. The production quality is first-rate. The P24 community is very active. Participants help solve problems, offer advice, disclose new findings and ideas, and offer encouragement to newcomers and anyone struggling. The individuals behind P24 regularly participate in the community.

Project 24 is not “get rich quick” or “easy money.” The program requires work and Income School does not pretend otherwise. After a rocky start, I have found P24 to be well worth the investment of time and money.

Pros and Cons

  • Quality of training materials.
  • Highly involved community as a resource.
  • Personal involvement of the people behind it.
  • Occasionally I think some advice is off base (though I am free to say that in the community).
  • I came to the course with prior knowledge of WordPress and setting up a website. I think this could be covered better for total newbies.
Tony O'Neill
  • Validated Reviewer 154
  • Verified Student 155
  • Review Info 156
January 20, 2022
Earnings 157
way more than expected
Following Training 158
for more than 2 years

Why I joined Project 24 and so should you!

Project 24, what can I say about it? It has totally changed my life. I have a successful YouTube channel that I have been building for the past 10 years, many social media accounts. However, I never had a website, because I always heard the stats that 90% of people’s articles never get read as they NEVER rank on Google.

I always felt that a website was the missing piece for me, but although I was pretty good with YouTube I had no idea how to write a blog article, let alone build a website. I looked around YouTube and came across Income School. I binged watched their videos for a while and really connected to the personalities of Ricky and Jim and decided to look into Project 24.

Money was tight but I believed that the team behind Income School had the information I required to build a website. I reluctantly paid for my subscription on the 6th November 2019 and set to work going through all of the information in the courses, and let me tell you, IT IS VAST! I spent a few months just going through the blogging course.

At first, I procrastinated in writing, I was spending all my time messing around trying to get my logo just right or changing my font colors. Finally, I said to myself: “Why am I not doing what is needed to make this happen, I paid my money, and I’ve watched the course”, the only thing stopping me was me.

I published my very first article on February 16th, 2020, and went to work writing my first 100 articles. This was hard work but I learned and refined my process over this time. In April of 2021, I hit my first month as a full-time earner of $4,000 a month at just 14 months, way ahead of the timeline, and I became the 69th Person to achieve full-time income from the course.

Today is the 18th January 2022 and I now have 410 articles published on my website. I am 13 articles into a second website. I found the courage to write my very first book which is about to be published and this morning I found out that I have been named Ezoic’s very first winner of the Publisher Of The Year award.

Income School’s Project 24 just continues to get better, information is updated when it is tested and the community is a goldmine of information. Blogging, YouTube, affiliate, info products, you name it, it is in P24. I just love it.

None of what has happened to me in the past two years would have been possible without P24 and the team behind it. When I say “team” I really do mean it, because it’s not only the team behind P24, it’s the community too. We are all one big team, I want to thank everyone who has helped me since joining P24.

If you are on the fence about joining P24… JUST DO IT! You will not be sorry. One word of warning though! All the information that P24 provides, all the help that you get in the community is pointless unless you take action and employ and implement the tactics you are learning. It all starts with you making a decision to do it. Good Luck!

Pros and Cons

  • Easy to follow.
  • Exceptional value for money.
  • Constantly updated with new information.
  • n/a
more ratings
Implementation 159
about what I expected
Presentation 160
Usefulness 161
Community 162
Support 163
Value For Money 164
Patrick Flanagan
  • Validated Reviewer 165
  • Verified Student 166
  • Review Info 167
January 16, 2022
Earnings 168
none, still new to the course
Following Training 169
for 1 to 6 months

Great value for money; constantly evolving with new relevant info.

This course is comprehensive and fills in the gaps for a lot of questions I’ve had over the years about building a successful blog that will actually earn money. I’ve made feeble attempts at building a successful website in the past with no results. Income School Project 24 has taught me it takes consistent, long-term effort writing articles to achieve success. I’m working on my discipline to write articles consistently.

P24 provides community support that encourages each other to keep on working at it. I am in the beginning stage of my website and have written ten articles. Of the ten articles, 3 are ranked in the top 10 in Google search. This has made me realize it is possible to write quality articles that rank on Google with the help of P24.

Looking back, would I join P24 again? Absolutely yes.

Pros and Cons

  • Teaches a specific recipe for writing blog posts that has been proven valuable and it really works.
  • P24 is helping me with technical aspects to build a successful blog, especially WordPress.
  • Community support is available for questions.
  • Lots of information to absorb can overwhelm. I'm learning to simplify and focus on smaller bits.
more ratings
Implementation 170
about what I expected
Presentation 171
Usefulness 172
Community 173
Support 174

haven't experienced it yet

Value For Money 175
Kevin S
  • Validated Reviewer 176
  • Verified Student 177
  • Review Info 178
January 14, 2022
Earnings 179
more than expected
Following Training 180
for 1 to 2 years

Great course for a beginner to build an online business

I believe Project 24 is the best course for a beginner looking to start making money online with a website or YouTube channel.

I’ve taken several courses over the years related to online content and affiliate marketing but Project 24 is the one that has given me the best results when it comes to building traffic and making an online income. The biggest difference and advantage to P24 is that it focuses on writing quality content that people are looking for, unlike some other courses that seem to focus on technical SEO aspects and link building that can overwhelm beginners.

The training is top quality and not just limited to writing content. The course on YouTube is a full-blown course in itself. There are many other courses as part of the P24 package such as building E-A-T, improving existing content, affiliate marketing, creating info products, etc.

The community on Discourse is probably worth the money itself with the tons of experience that people share. There have been many cases where members have shared their tips that have either helped save money, boost traffic, or even increase affiliate sales.

You also get tools like the Acabado theme and they are working on an affiliate plugin. The theme is simple and fast for beginners to set up but I had to move away to a better theme. I feel the support is slow and there are better themes to use.

The Project 24 membership has to be renewed every year at a lower fee. So it’s not a lifetime course like some other courses. I think it’s worth the price for the frequent updates/additions to the courses and the community.

Pros and Cons

  • Training is really good.
  • Community is very good.
  • It is kept updated with new and existing courses.
  • Tools like themes/plugins are slow to update/support.
  • This is not a lifetime access course and membership needs renewal every year.
more ratings
Implementation 181
about what I expected
Presentation 182
Usefulness 183
Community 184
Support 185
Value For Money 186
Andy Walker
  • Validated Reviewer 187
  • Verified Student 188
  • Review Info 189
January 14, 2022
Earnings 190
about what I expected
Following Training 191
for more than 2 years

If I Can Do It, You Can Too!

Project 24 provides the COMPLETE blogging system as advertised. Excellent online video tutorials which are regularly reviewed and updated. Many additional courses that teach best practices for other platforms. And a regular member podcast that answers community questions, covers hot topics in the blogging space, and interviews members who have reached success so they can share their tips, advice, and encouragement.

I’m not a good writer and I didn’t have any technical knowledge about creating a blog before starting the course. Project 24 has provided excellent tutorials to teach me both of those aspects.

I started my blog in November 2015 and up to 2019 I was receiving very few visitors to my website each month. Any visitors I did receive, were being directed from my YouTube channel, rather than finding my blog content through search engines. Blog posts that rank high in search engines receive far more traffic, and natural organic traffic from search engines is the best form of traffic any website can receive.

Once I understood this, I started to do some research to educate myself and discovered Income School on YouTube. Their videos had detailed explanations and I learned a lot just from watching their free content. After several months of watching numerous Income School YouTube videos, I decided to sign up to their online course.

Project 24 has taught me how to research and discover what questions people are asking about my niche, and how to structure and write blog posts that will answer those questions and be ranked highly in the search engines. Essentially, how to create good content that will help people and drive traffic to my website.

I now produce more, and far better, blog posts than I was creating before. The course has also helped me to structure my website better which provides a better user experience for people who visit my blog.

Since applying the principles taught in Project 24, I am currently receiving more than 11,500 monthly visits to my blog, and this number is climbing every month. I have also been able to sign up to an advertising agency which produces an income for me. I am currently earning $120 per month from having ads on my website and this number is climbing each month too. The amount I have earned from ads has more than covered the cost of the course fee.

I would also like to add, that in addition to the Project 24 online course material, the community of other course members is a fantastic part of the package! Having direct contact with the Income School Staff and all of its members has provided me with additional education, support and motivation.

Whether you are a complete beginner or a blogger who has yet to see some success, I highly recommend joining P24. See you on the inside!

Pros and Cons

  • The quality of teachings.
  • The community.
  • Regular updates and additional trainings.
  • I found it hard to keep up with the suggested timeline.
more ratings
Implementation 192
about what I expected
Presentation 193
Usefulness 194
Community 195
Support 196
Value For Money 197
Roy Ford
  • Validated Reviewer 198
  • Verified Student 199
  • Review Info 200
January 14, 2022
Earnings 201
more than expected
Following Training 202
for 1 to 2 years

Wish I had found them sooner

I had a site for a year and worked through it daily. I wish I had seen these guys when I first started, it would have saved me a lot of work.

After a year working through materials, asking advice from the forum and other guys in my situation, the site has improved to the extent that I am now working on it full time. No more day job, hopefully for the foreseeable future.

The ability to ask and have answered questions saved me a fortune in hosting, plugins and expensive consulting fees. Just knowing there are people who are doing the same as you with the same problems and successes makes what is often a lonely experience more of a community.

The large cherry on this cake is the fact that it’s an interactive process from the staff at Income School as well. Ask a question and you will invariably see a full-time member of staff jump in to help, including from the owners and founders of the company.

The time that saves and the level of knowledge is why I recommend this to all site owners who are feeling they need a boost, a kick, advice or support.

Pros and Cons

  • Community
  • Advice and Guidance provided
  • Increase in income
  • Being in a different time zone (Asia) than most people in the community
more ratings
Implementation 203
easier than expected
Presentation 204
Usefulness 205
Community 206
Support 207
Value For Money 208
Efe Genit
  • Validated Reviewer 209
  • Review Info 210
January 13, 2022
Earnings 211
way more than expected
Following Training 212
for 1 to 2 years

One comprehensive course for all content creators

P24 is a source of constant content for content creators. Since I joined the P24 a year ago, I always felt as if somebody was holding my hand. I never ran out of things to learn. It is constantly updating and getting better.

The members of P24 are kind and helpful fellows, everybody is walking the same path and you never feel lonely. When in doubt, they will inspire you. P24 is a group therapy and learning experience bundled together to make you successful in your content creation business.

I have earned consistent part-time income with my business. As of now, it is monthly around 700 USD with ads and 300 USD with affiliate marketing.

Pros and Cons

  • Blogging course.
  • YouTube course.
  • Constantly being updated.
  • Maybe the Pinterest course needs an update.
more ratings
Implementation 213
harder than expected
Presentation 214
Usefulness 215
Community 216
Support 217
Value For Money 218
Kara Buntin
  • Validated Reviewer 219
  • Verified Student 220
  • Review Info 221
January 13, 2022

This reviewer has a business relationship with the course creator or a competitor. Not included in overall ratings. Learn more.

They don't charge enough

I joined Project 24 when I was rebuilding my e-commerce website and wanted to add a blog to get more traffic. I found them on YouTube and their approach fit exactly with what I had been thinking would be the approach that I would need to take, so I joined the program.

At the time I thought it was a very reasonable price compared to other programs and courses I’d bought. I was wrong, the price is COMPLETELY too low for the amount of content they have in the program. The amount of content in this program is literally insane, compared to other courses I’ve signed up for. And this is definitely a program, not a course. The scope of the information is impressive, and their methods actually work if you put the work into it.

I’ve doubled my baseline traffic to my site and have added a blog to the program that I have for e-commerce sellers. That website is ahead of the curve based on the schedule they set out, so if you put the effort in, it’s a totally realistic timeline.

The staff at P24 is also to be commended for the amount of time that they put into the program. They started doing frequent masterminds on different topics this year, and those are really helpful. There’s also a member’s podcast and a community forum, and it’s easy to find answers to questions. I just renewed my membership and I’d do the same thing even if it cost more, which it should, but I’m not complaining.

Pros and Cons

  • A LOT of content for the money. They update and add things to the program regularly.
  • The ability to get information from other members, both in the community and in live masterminds.
  • Staff responsiveness.
  • n/a
Validated Reviewer
  • Validated Reviewer 222
  • Verified Student 223
  • Review Info 224
January 13, 2022
Earnings 225
none, still new to the course
Following Training 226
for 6 to 12 months

Worth the money

For someone who has never built websites or tried to monetize them, this course is an excellent starting point. The course takes you step by step on how to set up your first website (blog) and how to perform search analysis (underserved subjects in search engines) and how to write an excellent blog post that answers those questions. There is also a YouTube course and a lot more. The community (Discourse) is worth the money alone.

Pros and Cons

  • Easy-to-follow instructions.
  • The community. There is always someone who helps you.
  • For the WordPress backend technical side of the website, there is not much info on the course. Just the bare minimum.
more ratings
Implementation 227
about what I expected
Presentation 228
Usefulness 229
Community 230
Support 231
Value For Money 232
Validated Reviewer
  • Validated Reviewer 233
  • Verified Student 234
  • Review Info 235
January 12, 2022
Earnings 236
none, still new to the course
Following Training 237
for less than 1 month

Income School Team: You Rock!

I don’t think I could have gotten my business off the ground without the Project 24 course. The course introduced me to the mechanics of starting an online business, doing search analysis, writing articles that rank in Google, and making sure I’m taking care of all important business and legal matters.

But what I love most about Project 24 is the community. All I have to do is open the app, and I can communicate with others who are on the same journey I’m on. We encourage each other, help solve each other’s problems and share our wins (both small and large). In other words, Project 24 brings together people with like-minded interests, and these people make the overall course experience truly special.

Pros and Cons

  • Community.
  • Step-by-step instructions.
  • Helpful resources.
  • n/a
more ratings
Implementation 238
easier than expected
Presentation 239
Usefulness 240
Community 241
Support 242
Value For Money 243
Moe Soloff
  • Validated Reviewer 244
  • Review Info 245
October 22, 2021

This reviewer has a business relationship with the course creator or a competitor. Not included in overall ratings. Learn more.

Very decent course

I took this course and learned a lot about blogging. However, they only cover writing articles for a very low competition niche and I would like to be more focused on the more competitive niches.

I also took other courses and learned more about building a website with authority and backlink-worthy content.

Pros and Cons

  • Very easy for a beginner to start.
  • Solid course for someone who wants to start blogging but has a 9-5 job.
  • Very friendly community!
  • I feel like they have their strategy and don't want to reconsider it.
  • The lessons are not so well organized.
  • Their method does not work in a competitive niche.
Validated Reviewer
  • Validated Reviewer 246
  • Verified Student 247
  • Review Info 248
September 21, 2021
Earnings 249
about what I expected
Following Training 250
for more than 2 years

A Great Course For Beginners!

Project 24 by Income School helped me start my content publishing and affiliate marketing business. It gave me a clear step-by-step guide on how to launch a content-focused website, drive traffic to it, and start generating affiliate income.

The course is well structured, provides tons of value, and is a resource I continue to refer back to. If you’re just starting out trying to make an income through blogging, Project24 has everything you need to get you going. It’s also a great course to take in conjunction with TASS by Authority Hacker, as they both have different views on link building and content creation.

Pros and Cons

  • Easy to understand for beginners.
  • Well structured and provides progressive momentum.
  • Focuses on churning out content and not the fluff, like website design, etc.
  • Lacking some advanced info (e.g. link building).
more ratings
Implementation 251
about what I expected
Presentation 252
Usefulness 253
Community 254
Support 255
Value For Money 256
Mike F
  • Validated Reviewer 257
  • Verified Student 258
  • Review Info 259
September 18, 2021
Earnings 260
way more than expected
Following Training 261
for 6 to 12 months

My experience as a new Project24 member

Bottom line up front: this course is a winner. I paced around trying to decide for months about joining it, then did. Best decision to join a course I ever made. Here’s why…

1) You are considered a member in the truest sense. The Income School (IS) team is interested in your success and in addition to the full course curriculum, they have a thriving online community to facilitate discussions within Project24. Other members of all experience levels will jump in to help answer questions and the IS staff patrol the various compartments and add value as needed. I feel this group hand-holding is so useful to overcoming problems and gaining inspiration when things feel a bit overwhelming. Building a successful blog or YouTube channel is hard work and Project24 teaches you how to go about it based on years of success from their founders and from members who have since followed the course teachings.

2) Project24 is designed upfront to help you understand why “overnight success” is mostly a pipe dream and it’s those who put in the work (I might call it fun, though) that reap the rewards. This is built into the name of Project24, in that your journey typically spans 24 months and their course guidance is built around that timeframe. There is no-kidding brainpower and purposeful design in this course from people who have done this themselves and have taught so many members to achieve online income. I’ve been in P24 for just over 6 months and have a much more successful blog than at any other time in the past 7 years.

3) The Project24 team holds mastermind sessions for members that occur regularly and cost no more than your attendance and participation. I’ve been to two so far and felt they were worth every minute, with great team participation. These are facilitated by the P24 staff.

4) Previously my blogs relied on AdSense and affiliate marketing for income, with little results. With P24 I’ve been able to join Ezoic for ads and following a proprietary recipe of sorts, have implemented a much much better way to write blog posts. My Google Analytics pageview count reflects this.

I’m encouraged every day by this course, its fellow members, and the excellent staff. I’ll definitely pay the renewal fee when it comes up. So far, I’ve only taken the blogging portion of the course but will soon jump into the YouTube video portion (all is included in the single membership).

Pros and Cons

  • They deliver what they say they'll deliver, they are an honest group of people.
  • The content is always being updated.
  • I've already seen that this works and I'm only partway through the 24 months.
  • The entire course was beautifully updated several months ago, and at first some of the new content conflicted with older content until it was cleared out.
more ratings
Implementation 262
about what I expected
Presentation 263
Usefulness 264
Community 265
Support 266
Value For Money 267
Daniel James
  • Validated Reviewer 268
  • Review Info 269
September 17, 2021
Earnings 270
about what I expected
Following Training 271
for 1 to 2 years

Project 24 – The Perfect Course for Beginners

Project 24 is a great course for beginners in the blogging and/or YouTube sphere. The information in the course is taught in an easy-to-follow manner, and plenty of examples are provided to help students understand concepts.

I’m a big fan of the SERP analysis videos, as they explain a complex subject thoroughly. Along with this, having a 60-step process to follow along can be very helpful. The documents and videos included in the course are all high-quality. There are no choppy webcam videos or poor-quality audio recordings present.

All-in-all, this course helped me a lot when I was first starting out blogging, particularly with paralysis by analysis. The instructions provided made it easy for me to turn off my brain and create content.

My only complaint with the course is the insistence on the part of Jim and Ricky (now just Ricky as of 2021) to avoid talking about off-page SEO. Of course, new bloggers should not focus too much on getting backlinks. But, this is an important aspect of SEO. It would have been nice to have been taught what mistakes to avoid when trying to pursue backlinks. Also, getting a little more insight into how backlinks could come to a website naturally (maybe another timeline) would’ve been great as well.

Pros and Cons

  • High-quality materials.
  • Easy-to-follow information.
  • Step-by-step implementation.
  • Lack of technical information (backlinks, off-page SEO, etc.)
more ratings
Implementation 272
about what I expected
Presentation 273
Usefulness 274
Community 275
Support 276
Value For Money 277
Liam Scout
  • Validated Reviewer 278
  • Verified Student 279
  • Review Info 280
September 16, 2021
Earnings 281
about what I expected
Following Training 282
for 1 to 2 years

My 1-year experience with Income School

The strength of the course lies in its content strategy. Jim uses search engine suggestions to surface out topics to write about and does not rely on any tools. Next, he shares how to cover the topic so that the same page ranks for hundreds or even thousands of keywords. The topic selection and writing recipe are so effective that once your site has enough content, it starts pulling in decent search traffic month by month.

Pros and Cons

  • The course does not rely on expensive tools.
  • The content strategy eliminates the need for backlinks.
  • The recent overhaul of their blogging course made the course even better.
  • Income School does not use a Facebook group to offer support but uses its own platform. The community area is a bit harder to use.
more ratings
Implementation 283
about what I expected
Presentation 284
Usefulness 285
Community 286
Support 287
Value For Money 288
Ali Ali
  • Validated Reviewer 289
  • Review Info 290
September 16, 2021
Earnings 291
less than expected
Following Training 292
for 6 to 12 months

Current Project 24 Member

I purchased Project 24 earlier this year and it was a great intro to blogging. What I liked about Project 24 is that they have a realistic timeline. Building a profitable blog can take years and without the Project 24 timeline, I would’ve quit. It’s probably the best course in terms of the mindset needed to succeed with blogging.

What I didn’t like about the course was the lack of emphasis on link building and how generic the course is.

Personally, the niche I went into was very difficult. I didn’t know anything about domain authority and just how difficult it is to rank for keywords. They say not to rely on tools like Ahrefs, but that’s almost a requirement to get an estimation of the volume of keywords. I opted to just do normal keyword research with Ahrefs and ignore their methods.

It’s a great course for newbies and helps a ton with the mindset and some of the basics. If you want to succeed with blogging, you need to have agency over yourself. If something isn’t working, pivot and find what works.

Pros and Cons

  • Community.
  • Mindset.
  • Content focus.
  • Lack of link building.
  • Lack of keyword research tools.
  • Generic advice.
more ratings
Implementation 293
harder than expected
Presentation 294
Usefulness 295
Community 296
Support 297
Value For Money 298
Lindsay Babcock
  • Validated Reviewer 299
  • Verified Student 300
  • Review Info 301
August 21, 2021
Earnings 302
about what I expected
Following Training 303
for 1 to 2 years

Income School Is a Worthwhile Investment!

By taking the Project 24 course, I learned far more than I expected to about creating a niche site and affiliate marketing. I chose the blogging track (instead of YouTube) since I can communicate better in writing than through speaking. The training is done mainly through videos, which are engaging and thoughtfully presented.

I feel like the course creators, Jim and Ricky, walked me through everything I needed to know to be successful. They share all the tips and tricks they’ve learned through their many years of experience with building profitable niche sites.

As a trained proofreader, I’ve used what I learned in the course to start – a website to help aspiring proofreaders. I’m pleased with the monetary success I’ve had so far and know there’s more to come thanks to Jim, Ricky, and their team.

Pros and Cons

  • The detailed video lessons.
  • The fact that the course is continuously updated and improved.
  • The supportive community of Project 24 members.
  • The time frame to create the blog posts and stay on track is difficult to achieve.
more ratings
Implementation 304
harder than expected
Presentation 305
Usefulness 306
Community 307
Support 308
Value For Money 309
Rate This Course

16 Questions & Answers

  1. Woahhh. What a review. One month ago I was searching for a blogging course but I’ve no idea which one is best to purchase. One day I heard about Income School P24 on YouTube and start researching reviews on it. Some people made me Dissapointed coz they’re giving Negative reviews. Somehow I read this article with so much information, examples etc. I’m speechless, you’re content is amazing. I would love to purchase this course from your link. That’s huge information. I love it

  2. I am doing due diligence on p24 before purchasing. I am looking forward to reading your updated review on p24.

    I understand that they changed some of their approaches and recommendations in May 2021 due to their ongoing research and testing about what is working now. I believe that their search analyis process is better now and that they now recommend two types of posts now (it was three). How well do they cover that in the new training which was dropped in to the p24 members area recently? I not a p24 member yet so I don’t know.

    Earlier today they released another youtube video which explained Jim is leaving Income School to persuade his new goal of getting one million page views per month on one of the sites they were working on. How will that affect the quality of p24 going forward. I understand that Income School continually keep their p24 training up to date as things evolve. With Jim out of the picture will Income School be able to continue to do this?

  3. Hi There – I was interested in P24, but may be purchasing the TASS program due to your review. Before I take the plunge – what about P24 has improved, or changed, prompting you to review the site once again?


    • Hi Fosiya,

      I believe P24 has updated a lot of their training, but I haven’t gone through it fully again so I can’t give you specifics just yet. I plan to update this review soon however.

  4. Niall, excellent work on your review. I’m about to join through your link. One of the main reasons for me is the community, if that makes sense to say. I want to get out of isolation mode and connect. But also, the updated advice on what kinds of articles to write. Like, they’re changing their view on certain types of articles, advising shorter articles than before.. they’re upcoming update has me intrigued.

  5. Hey Niall, good in-depth review as usual. Re the boys at PR24, i do like their style, they are knowledgeable and relatable and easy to listen too. and i find Gael from TASS his accent a bit of a struggle to interpret a little.

    one thing i dont understand for Project 24 is they offer lots of courses, but their main course is the 60 steps to building a website.(yes?) but one of their other courses is picking the right profitable niche. i would think that should be the first thing to do ? why build a website if its not going to be profitable/ wrong niche. do they suggest an order in which to do their courses. if 60 steps is first, seems picking a niche is pretty important. i do like the structured 60 point checklist they have that’s appealing. step by step and check off as you go, good to keep ppl on track.

    re keywords and links, i see their points. but if i was to choose this course over TASS, i assume there is no reason i could not do my own keyword searching and link building anyway, yes ? just use the methods that others suggest for this ?

  6. I am following Income School’s youtube videos and they are amazing. They share every information in detail.

    +1 for Income School.

  7. The two things you highlighted as link building are actually what Jim and Ricky simply consider to be marketing your brand. Also, I’m not sure how comparing keywords based upon search volume is any better than taking the search volume at face value from a keyword tool.

    • Hey David, thanks for the comment.

      The two things you highlighted as link building are actually what Jim and Ricky simply consider to be marketing your brand

      Not sure I follow. Jim and Ricky have explicitly said that people should stop building links, and implied that building links is an attempt to “trick Google.” Sounds though like you’re saying that Jim and Ricky do advocate link building but call it something different?

      I’m not sure how comparing keywords based upon search volume is any better than taking the search volume at face value from a keyword tool.

      It’s relativity.

      Knowing that “fishing pole” has an estimated 18k monthly search volume isn’t useful in isolation. But knowing that “fishing pole” has about 30% more monthly search volume than “fishing gear” is useful because now you know which term gets searched more. Even if the estimates are wrong across the board, they should all be wrong by roughly the same amount, so you can tell how keywords compare to each other and which you’d (most likely) be better off targeting.

      The same can’t be said for Jim and Ricky’s alphabet soup method, whereby all keywords that show up in Google’s autosuggest are given the same weight, and there’s no way to determine which of them get searched more than others. In Jim’s words, you have to resort to “using your intuition a bit.”

      • Hey Niall, thanks for the reply! Just now seeing your comment, since I never got an email that you had replied (just happened to come back to your site a couple of weeks later).
        I can see where you’re coming from, but the search volume statistics are incorrect in the sense that they aren’t even relative to each other. You could easily go after a keyword with say 15 search volume instead of a keyword with 1,000 search volume and get way more traffic. The search volume statistic is simply inaccurate both in quantity and relativity based upon my own experience.
        For the link building, I personally feel that creating a YouTube audience and using H.A.R.O. will drive backlinks and build your brand more long-term. Jim and Ricky teach both of these as viable “link-building” methods along with other ways to build E.A.T. for a site.

  8. Excellent review, Niall. Really well structured, formatted, and comprehensive. In itself, food for thought on how to write a winning blog. Just wanted to say, having looked recently around for advice on blogging, I have found income school to be the most convincing and authentic authority on the subject I’ve come across (though in a sea swimming with sharks, that may not mean as much as it should 🙂 ). One thing I totally agree with you as being a weak point in their system though is the unrealistic time commitment for writing blogs. I presume they don’t want to scare busy people off, so they figure massaging the figures is justifiable. But considering the emphasis they put on content, you’re going to need quality blogs to succeed. And that takes time and energy. As does making videos. A decent blog of one or two thousand words takes me a day or two (including research and a video version). And though my field (academic writing/editing) might be a bit more involved than some, I don’t think I’m untypical. Anyhow, apart from that and some sweeping statements you’ve also highlighted re tools and backlinks, they seem like decent dudes who know their stuff and share quite a lot gratis. Personally, I’m happy to harvest the free resources for now for my existing site. But I can see the potential value in their course for complete newbies. Anyway, thanks again for this very solid review. I’ll be reading more of your stuff for sure.

    • Thanks for the comment, Paul.

      A decent blog of one or two thousand words takes me a day or two (including research and a video version).

      Yeah, about the same for me. If a niche isn’t competitive at all I think you can get away with cranking out an acceptable piece of content in a couple of hours, but those days are long gone for most niches.

    • Hey Niall,

      I am a member of Authority Hacker and I signed up frm your review. It is great but their lessons on content creation is average at best. Do you think Project 24 is a good complement to AH in terms of content creation. By marrying them tgt will we potentially get better results?

      • Hi Albert,

        Thanks for the comment.

        I’m surprised to hear you thought the content creation training in TASS wasn’t great. That was my favorite part of the training. I attribute a lot of my own content creation process to what I learned from TASS. There’s nothing sexy about it, but it works. Was there something in particular that you expected to be different there?

        Do you think Project 24 is a good complement to AH in terms of content creation. By marrying them tgt will we potentially get better results?

        I personally think TASS is much better in this regard. If you can’t get good results creating content the way TASS show you, another affiliate marketing course isn’t going to help.

  9. One reason other training sites don’t like Income School is they openly rule out spending money on things the other guys make a big chunk of profit off of, keyword tools. Another is they advocate no link building which is heresy to most SEO guys.

    • Hi Bill,

      Thanks for the comment.

      Yes, I addressed Income School’s stance on keyword tools and link building in the review. Did you miss that part? I explained why their reasoning on those topics doesn’t make much sense to me.

      on things the other guys make a big chunk of profit off of, keyword tools.

      Some of them surely do make good money as affiliates for keyword tools. But I know that Ahrefs doesn’t have an open affiliate program, so most people recommending that tool aren’t doing so due to a financial incentive.

      And I’d bet most SEOs would advocate using a free keyword tool like Ubersuggest – even though its data wouldn’t be as good as a premium tool like Ahrefs – rather than relying on “guesswork” and “intuition” like Jim and Ricky recommend.

      • I’m new to affiliate marketing and looking to purchase Project 24 to get off on the right foot. I’ve looked at a lot of the keyword research tools, and maybe it’s because I’m not yet in the thick of it, but I don’t understand their value. I come from running people’s Google Ads and they have a free keyword tool that gives some good ideas on search volume and competition if you’re interested and you don’t need to buy ads to use it, so you can get it for free. Otherwise, even with Ahrefs, you need to go to Google to check out the content to see if it’s something you can answer better. Again, maybe I’m missing something, but I just don’t understand being limited on searches (like with Ubersuggest) or paying $99/mo (like with Ahrefs) for info that I’m not sure brings in value. It might also just be that I am not trying to build the $10,000/mo site and so metrics are less important to me than long-term authority building so that I can pull in an income providing value to neglected segments. I would love to better understand that part of it, as I haven’t really heard the reason why it is the de facto standard to use these tools.

        BTW, I am loving the content on your site so far. I can tell you put in the work. I hope you are an affiliate of Project 24, as when I buy, I’m buying through your link. Your review was the only one that felt like there was actual work put in (also it was refreshing to see your WA review was one star, as I could tell that 90% of the low-quality reviews I saw were written using their program).

        • Hey Trevis,

          Thanks for the comment, and the kind words about the site.

          I don’t know what I can tell you about keyword tools beyond what I wrote in the review above. Maybe read through that part of the review again?

          Keyword tools aren’t essential to success though. Income School have proven that. I simply believe that a tool like Ahrefs can help you make more informed decisions about what keywords to focus on, so you can make the best use of your resources.

          Ahrefs also gives you lots of insights into other sites in your niche. You can get a good feel for their top keywords and pages.

          I’d encourage you to do the $7 for 7 days trial of Ahrefs. Find some tutorials on YouTube about how to use it effectively, play around with it for a few days, and if you don’t see any value in it after that you can forget about keyword tools and build your site without them.

  10. what you do is amazing!! REALLY thank you for all your content, I am learning a lot through your course, I am in a situation where I cannot afford to pay anything yet. Therefore, your blog has helped me to learn where to put all my effort.

    Again thank you!
    Greetings from Colombia,
    Hope to have you here again,
    if not, hope to meet you somewhere in the world.

  11. Loving your approach with these reviews Niall.

    On the lack of link-building strategy within the course, the Income School guys are clearly very smart. I’m pretty sure it’s because they don’t want their members and followers going out in droves adding to the vast quantity of link outreach emails (spam?!) sent out every day 🙂 Or doing it the wrong way (even with expert guidance), and risking the ire of Google.

    Neither do they want them all using the same outreach templates, similar to what happens with the Authority Hacker programme I believe.

    But good luck trying to rank for the more competitive niches without links!

    No such risks with an approach that just suggests writing great content, doing some YouTube videos and a bit of Pinterest marketing.

    My guess on the lack of monetisation focus upfront is because they don’t want people to get stuck on niche selection, which is VERY common. They want those who are eager to get started to just get started, and I think this is a good approach in some ways. If you’re motivated and get the traffic, you will find a way to monetise.

    You could argue that products that have lower commissions are purchased frequently, while those with higher ones are less frequently purchased – so maybe it all evens out in the end!

    I really like these guys I have to say – the community and the free content they put out there is probably worth the price of the course alone.

    • Hey Anton,

      Yeah, they do a great job with their YouTube and all that free content. Jim and Ricky seem like genuine guys who are in this for the right reasons. Refreshing for me to see after reviewing the likes of Tai Lopez and Wealthy Affiliate!

      You might be right about Income School not wanting their students to get caught up in link building initially. I barely do any link building myself because it takes me away from creating content, and creating content has to be #1. But at some point I’d like to hire some more help here at eBiz Facts and increase our link building efforts. Because, like you say, it’s tough to rank for more competitive niches without links.

      If you’re motivated and get the traffic, you will find a way to monetise.

      You can monetize pretty much anything, but some niches are easier to monetize than others. Which is why I think it’s smart to put some good thought into monetization up front. Too many people spend months/years building sites that they hope will earn them good money, when in reality the best case scenario for them is probably a few hundred dollars a month.

      Many times they could have known that in advance, but didn’t take the time to look into it.

      There is value in just getting started, sure. But it really bugs me to put tons of time and effort into a business that stands little chance of earning me a living.

      • “There is value in just getting started, sure. But it really bugs me to put tons of time and effort into a business that stands little chance of earning me a living”.

        Yeah for sure, I hear ya! There’s always an element of rolling the dice though, it seems with all the data that we have that we should be able to identify a niche that will fly, but there are just so many variables at play, that some sites just don’t do as well as we’d think or hope.

        I will say though, nothing replaces hard work, consistency and just sheer investment in something you CAN see is working.

  12. Great review — I have to say though, while I don’t fully agree with their ‘no link building’ stance, they aren’t wrong. Google has effectively said any active attempt to get links to your site is a way to try to game the algorithm and game PageRank — so from a pure “this is what the rules say” perspective they are correct:

    Link schemes
    **Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines** This includes any behavior that manipulates links to your site or outgoing links from your site.
    The following are examples of link schemes which can negatively impact a site’s ranking in search results:
    *Buying or selling links that pass PageRank.
    *Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking
    *Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
    That said, I believe it’s very difficult to gain traction without some form of link building, but they seem to be making it work (if they’re honest about their no link building mantra).

    • Hey Brian, thanks for the comment.

      It’s hard to know where Google draws the line with link building, but the 3 examples you quoted above are all grey or black hat, and not something I’d try or advise. Moz give a few examples of white hat link building here:

      Moz white hat link building

      The last one there is what the Income School guys do to promote their YouTube channel. Here are exact words from Ricky in episode 40 of the P24 podcast (from the 2:30 mark, emphasis mine):

      “In the blogging space, we don’t talk about link building, we don’t really do that. We DON’T do that at all. And even in the blogging space, almost any outreach is… we just don’t do very much of it. But it is a good way to gain traction especially on YouTube, is to do a fair amount of outreach. And the purpose of outreach is not to build a link, right? It’s not to try to manipulate some sort of SEO algorithm. It’s to take an audience of people that would be interested in your content and to help make them aware that your content exists. That’s what outreach is about. It’s traditional marketing.”

      Take an audience of people that would be interested in your content and help make them aware that your content exists… that’s exactly how I’d describe white hat link building. And I’m really confused as to why Income School think it’s perfectly fine to do that for YouTube, but not for blogging.

      Regardless, as you say, Income School seem to be doing just fine blogging without link building. I just find their view a bit too extreme, and their reasoning flawed. Part of me wonders if they took an extreme stance on link building more for the controversy/publicity than anything else.

  13. Just read through this. I still don’t fully understand what’s their method haha.

    If you don’t do keyword research, how do you know what keywords to rank for and essentially get traffic organically? If you don’t build backlinks, how do you drive traffic to your website?

    From what I see, it looks like they don’t just ask you to make content for your website, but you should also produce content on YouTube, Pinterest etc to drive traffic to your website? I mean, there should be some kind of “traffic approaches” to replace backlinks other than just let time does it work right?

    • Their method is essentially this:

      1. Do some basic keyword research with their “search analysis” technique.

      2. Make an educated guess as to which keywords you’ve found get the most traffic.

      3. Decide how much to write for your top keywords by looking at how tough the competition is.

      4. Create and publish the content.

      5. Wait for Google to figure out that your content is really good and start sending you traffic. (This might take a long time.)

      They do recommend people create YouTube videos as well, but it’s still optional. Seems many people in P24 choose to focus on written content only. That works fine on its own.

    • I don’t think it’s that you’re not seeing their method, it’s really that they don’t have a specific strategy. Their approach is just post the 30 articles and hope for the best. If it works great, if not then it’s kind of a waste of 2 years.

      They also recommend that you make a youtube channel and promote your content but honestly, if you’re doing all that, do you really need to pay $450 for someone to tell you that.

      As a member, you’re really just setting yourself up to be another one of their customers to push affiliate products to because a lot of the products and services they recommend aren’t the best but usually pay the highest affiliate commissions.

      On a final note, I notice a lot of comments saying that their theme isn’t really as fast as they claim. I have personally ran speed tests on their sites using their in house theme, some sites are fast while others are very slow. People should not be misled to think that their theme is some lightening fast product out of the box. All themes need to be optimized to perform better and theirs is no different.

      All in all, I think their initial vision is tainted and they’re not as trustworthy as they try to present themselves to be.

      • Thanks for the comment, Todd.

        As a member, you’re really just setting yourself up to be another one of their customers to push affiliate products to because a lot of the products and services they recommend aren’t the best but usually pay the highest affiliate commissions.

        Hmm, I didn’t get that impression at all, especially since they advise students NOT to buy keyword tools or link building tools and they give them a theme for free. Compared to other AM courses, I’d actually say P24 requires students to spend LESS money on products/services after joining.

        Can you give some examples of products and services you’ve seen them recommending that you didn’t think were good?

  14. Interesting approach these guys have! Guess just by scanning the autosuggestions for keywords fills their head with enough of them, so that their posts are organically full of good keywords. Plus they probably spend enough time writing and researching articles, so good keywords just happen.

    But I’m with you on the fact that sites like Ahrefs can give you a boost by helping to choose the better converting keywords, or lower competition keywords for example.

    What caught my attention is their Acabado theme – I checked some other websites that use it (not the ones they suggest) and it’s really fast on those too. Getting anywhere above 70 on Google Pagespeed Insights for mobile is really hard if you don’t want to have a stripped down site with only text and images or don’t want to dive into the code and turn of CSS and js libraries.

    I don’t really like how it looks (the Acabado theme) – it’s basically mobile first (AMP like), but I like the stats they show – that very good Pagespeed rating can provide quite a boost. Inspired me to strip down my websites a bit, less bells and whistles on mobile 🙂

    Plus they claim “Unique homepage customisation” options, yet every page I looked at looked exactly the same. Do they mean colours perhaps? 😀

    Oh, and the theme isn’t such a star for GTmetrix ( or Pingdom. And that’s including CDN they use.

    Guess you get a win on mobile, but you will get a hit on PC with the Acabado theme.

    • Hey Lukas,

      Thanks for that.

      Plus they claim “Unique homepage customisation” options, yet every page I looked at looked exactly the same. Do they mean colours perhaps?

      I found this video on YouTube which shows the Acabado customization options.

      The options are fairly limited, but I believe that was intentional on Jim and Ricky’s part. They wanted to give P24 students a simple theme that they can’t modify too much, so they won’t get caught up in design and can instead focus on creating content.

      I think that’s a good thing for someone just starting out. Messing around with something like Divi or Elementor could be a very deep rabbit hole.

      Regarding speed, I also found this video where the guy tests the speed with one theme, then switches to Acabado and tests again.

      Big improvement there.

      Like you said though, speed tools like GTMetrix and Pingdom measure things differently, but I guess Google’s tool is the most important one, since the result from that probably factors into their search rankings.

      • Hey Niall,
        just checked your top list of affiliate websites and thought – how do they perform on Google PagespeedInsights? Real world test to decide, whether you need to rank very high (60+) to achieve success.

        Starting with Succulents And Sunshine, it only scores 1/100
        (using a high number of heavy plugins – Woocommerce, Thrive Leads, and I couldn’t see any optimisation plugins). – 49/100
        (using Autooptimize plugin)

        Only ranks 97/100
        (They seem to have a very mobile-first custom theme, and no fancy landing page, just lazy load blog posts + WP Rocket plugin, so they obviously focus on speed optimisation).

        My guess would be that Google Pagespeed doesn’t play SUCH a strong role as Acabado authors make it seem. But I wouldn’t recommend ignoring site speed completely – my assumption is that Succulents And Sunshine was content-focused and fast first, then it grew, acquired a good Google rank and only then added Woocommerce and other bells and whistles to monetize the traffic.

        This also adds a big +1 to WP Rocket on my list of speed optimisation plugins 🙂


        • Wow, that is fascinating!

          Especially Succulents and Sunshine… crazy that they’re getting so much traffic with that low a score. But then when I go to the site myself it doesn’t seem to be THAT bad in terms of load speed. I would have guessed it was actually a bit better than average.

          Ah Google… so mysterious!

        • Hi Niall,
          I was doing some unrelated site optimisation, installed a different free theme, out of the box and got 97/100 on a blog. So I thought – “hey, this one is free and 97/100 is as good as 100/100. A good alternative to Acabado.”
          I summed up my findings in a quick and dirty blog post that might help someone deciding whether or not to get Acabado and whether there’s a free alternative.
          You can check it out here, I made sure I link back to this post too 🙂
          Acabado theme quick review & free alternative

      • “so they won’t get caught up in design” ….that is a big issue when you are starting new. I have one blog (which I started as an experiment) and got one of the best free themes available (OceanWP) which has a lot of configuration options. And guess what, I have spent (wasted !!) a lot of time just trying to make the look and feel exactly as I wanted, even resorting to JS and CSS modifications to get it right to the last millimeter !! Eventually, I lost interest and gave up. Looking back, I realize the time could have been invested in researching and writing more posts.
        Once you have a blog that is earning a regular income, then maybe you can spare some time to ‘improve’ the design. But before that, spending too much time on the design is exactly what you said … “very deep rabbit hole” !!
        There is so much available in the WordPress world in terms of page design that if you start looking at all the different options you have with the premium themes with their advanced page builders, then you can easily spend months just evaluating/learning them.


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