🧑🔬 Why Trust Us?
- 8 courses reviewed
- 161 students surveyed
- 150 hours reviewing
- 1736 data points analyzed
We take a scientific approach to reviewing each course.
My team and I comb through the training materials, evaluate the course on 31 separate factors, and survey real students. We feed every data point into our proprietary algorithm to determine the overall rating.
This ensures that our ratings are fair and accurate, so you know which courses to invest in and which to avoid.
Learn more about our review process here.
🥇 Best Overall 🥇
Proven Amazon Course
Our top-rated Amazon FBA training is Proven Amazon Course by Jim Cockrum. It’s competitively priced, regularly updated, and students like that it teaches several strategies for selling on Amazon. It’s also risk-free to try with a 30-day refund policy.
by Niall Doherty and Nathaniel Lewis- Updated: January 13, 2025
Looking for the best Amazon FBA courses?
My team and I have spent 120+ hours investigating the top FBA courses and getting feedback from real students, so you know which are legit and which to avoid.
Here are our findings…
Use code EBIZFACTS20 for 20% off your first 6 months of Platinum/Diamond.
🏆 Best Amazon FBA Courses
If you want to know:
- Why Proven Amazon Course is our top overall pick
- If FBA is still a good way to make money online
- The 4 ways to do FBA (different courses teach different ways)
- The best places to learn Amazon FBA for free
Then definitely keep reading.
About the Author
Hey, I’m Niall Doherty.
I quit my last 9-to-5 job back in 2010.
Since then, I’ve earned my living online in various ways. Revenue for my latest business is at $1+ million and counting.
I’m on a mission to accurately rate and review all the best Amazon FBA courses. My team and I have spent 120+ hours investigating these courses and getting feedback from real students.
All that to say: we know a thing or two about Amazon FBA and making money online.
Jump to…
🏆 Best Amazon FBA Course 2025
Proven Amazon Course
Proven Amazon Course – Key Points
This course by Jim Cockrum is simply the best FBA training we’ve found.
The price of entry is only $39/month, and it does a superb job at covering many ways to sell on Amazon, including relatively inexpensive strategies like Retail Arbitrage. Plus, there’s a 30-day refund policy.
We’ve also heard from several students who have achieved outstanding results with PAC…
In our first month selling on Amazon, we sold $10K and second month $20K, and the third month $30K. In our first year selling on Amazon we sold just over $500K… fast-forward last year both my wife and I quit our high-paying jobs as engineers and went full-time selling on Amazon, and last year 2021 we closed with $1.8M in sales doing all that from home. We are running on a 28.7% profit margin.
Oscar Mutombo
My sales were over $400,000 in 2021 with my best month being just shy of $60,000 in sales. I have a margin between 25% and 30%, so I made over $100k profit in 2021 selling on Amazon before taxes. It was my 1st full year selling on Amazon.
Anthony Beck
I did a podcast with Jim back in maybe around October. We were at $50k/month at the time and had been up and down at that level for the last year. This year I guess experience finally set in and I really began to apply the lessons. We hit $62k in December and will maybe touch $80k this month. Our net margin on Amazon all said and done is now 18-20% steadily.
Cabel McElderry
Freedom Ticket
Freedom Ticket – Key Points
There are multiple strategies you can use for selling on Amazon, and Freedom Ticket teaches you specifically about Private Labeling. This is when you create your own branded products to sell on Amazon.
According to a recent study, Private Label seems to be the best way to earn big via Amazon, with a reported 81% of million-dollar sellers 💰
The downside of this sales model is that it requires quite a bit of startup capital. Within the Freedom Ticket training, Kevin King recommends you have a minimum of $5000 to launch your business.
Given that, it’s a relief to see that Freedom Ticket itself is so affordable, especially when compared to other popular Private Label courses. You can get access for free with a $39/month subscription to Helium 10, which is a highly rated software toolset for Amazon sellers. And your purchase comes with a 30-day no-questions-asked money-back guarantee, eliminating all financial risk 😎
We’ve collected reviews of Freedom Ticket from students who have been through the course. Here’s what they say about it…
It teaches all the basics about the very broad world of Amazon FBA – from beginner to expert level. If you have a medium level of Amazon FBA, you’ll find the first modules too easy, but you can jump to the lessons that interest you most.
David Juan
It teaches fundamentals and covers pretty much everything you need to know to earn your first $25k revenue on Amazon. The course is centered around the Helium 10 ‘Platinum’ membership, and they recommend upgrading to the ‘Diamond’ level once $25k revenue is achieved.
Daniel Moehrle
Love the detail Kevin shares; students benefit from his encyclopedic knowledge, and the course comes free with a certain subscription level to Helium 10. Simply outstanding and I highly recommend it.
James Crenshaw
Here’s a video from Kevin King telling you what you can expect from the Freedom Ticket training…
Marketplace Superheroes
Robert Rickey and Stephen Somers have been offering this FBA training since 2015, though it was revamped in early 2023.
Marketplace Superheroes – Key Points
Marketplace Superheroes Accelerate is solid because it is…
- Comprehensive, practical, and step-by-step: The course covers all aspects of Amazon FBA wholesale, from finding products to selling them on Amazon. The lessons are easy to follow and packed with actionable advice.
- Supported by student testimonials and success stories: There are many students who have had success with the Marketplace Superheroes methodology. This can give beginners the confidence that they can achieve their own goals.
- Has an active and helpful private community: The Marketplace Superheroes private community is a wonderful place to ask questions, get support, and connect with other Amazon sellers.
- Regularly updated with free updates for existing students: The course is constantly being updated with new information and resources. This ensures that students are always getting the latest strategies.
- Relatively affordable compared to other Amazon FBA courses: The base price of the course is $495, which is significantly lower than the $2,000+ that some other courses charge.
- Offers a no-questions-asked, 30-day money-back guarantee: This means that you can try the course out for a month and if you’re not satisfied, you can get a full refund. This is a great way to reduce your risk when investing in a new business venture.
The Wholesale Formula
An Amazon FBA course from Dan Meadors and Dylan Frost. It focuses on wholesale strategy for selling on Amazon and is the best we found on the subject.
With a wholesale strategy, you buy existing products in bulk, ideally at a big discount, then resell in smaller quantities via Amazon for a nice profit.
- Example: you find a bulk deal on Cuisinart toasters, buy 300 for $30 apiece, then resell for $70 apiece via Amazon.
This can be quick to get up and running since you aren’t creating or branding the products, but competition can be an issue as it’s not hard for other people to sell the same thing.
That said, this training can give you the competitive advantage needed to profit from this model.
Here are 5 reasons why The Wholesale Formula is the best wholesaling course:
- Comprehensive training: The course covers all aspects of Amazon wholesale, from scouting and sourcing to selling and scaling your business.
- Proven success: The course has reportedly helped students generate over $1 billion in sales.
- Created by successful Amazon sellers: The course was created by Dan Meadors and Dylan Frost, who say they’ve made over $30 million from their own Amazon FBA businesses.
- Practical and actionable training: The course is packed with step-by-step instructions and real-world examples.
- Supportive community: The course comes with access to a private Facebook group where students can connect with each other and get support from the TWF team.
Overall, The Wholesale Formula is a well-rounded and comprehensive wholesaling course that can help you achieve success on Amazon.
With its proven track record, practical training, and supportive community, the best way to see why The Wholesale Formula is our top choice for anyone interested in learning how to wholesale on Amazon is to experience it yourself.
The Real World / Hustler’s University
The controversial Andrew Tate is the man behind The Real World, formerly known as Hustler’s University. It’s a whole bunch of courses in one, with quite a bit of Amazon FBA training.
Here why it made the list…
- Student earnings screenshots: There are multiple apparent student success stories…
- Active and Supportive Community: The course is known for its highly active community where students share their successes, ask questions, and assist each other. This community aspect is crucial for learners, offering a platform for networking, sharing strategies, and gaining motivation from fellow members
- Regular Updates and Practical Approach: The course is frequently updated with the latest information and resources, ensuring that students have access to current strategies. Its practical, step-by-step training is designed for real-world application, making it a valuable resource for both beginners and experienced individuals.
- Affordable Pricing: Compared to other courses, “The Real World” is relatively affordable. This pricing, combined with rather extensive FBA training makes it a popular choice among those looking to start or grow their Amazon FBA business.
- Expert Instructors and Structured Learning: The course is taught by a team of experts in various fields, providing insights from experienced professionals. Additionally, its structured learning environment helps in systematically acquiring the skills and knowledge required for success in Amazon FBA.
The Last Amazon Course
The Last Amazon Course – Key Points
It’s hard to find anyone saying a bad word about this course by Brock Johnson.
While the course is packed with information and Brock himself seems to be the real deal, the vast majority of the praise we’ve seen for this course is related to how inexpensive it is 💪
In addition to the price, The Last Amazon Course is all about the Private Label sales method. According to Brock, you should have at least an additional $2000 to $3000 on hand to kickstart this kind of Amazon business.
We’ve collected reviews of The Last Amazon Course from students who have been through the training. Here’s what they say about it…
I found this course ok. It was filled with mediocre information, nothing groundbreaking but good for the price. It does give beginners the basic foundations they need to get started but they’ll need to supplement it with further education once they start to scale their business.
Marie O'Shea
Whether you’re just starting out or if you’re an experienced Amazon seller, this course is a must-have. There are hundreds of gurus selling their courses for hundreds or even thousands of dollars. The Last Amazon Course is basically free and offers a lot more info than its more expensive counterparts.
German S.
This course is really beneficial for someone from the USA. Most of the issues raised by the community are from people outside the USA.
Validated Reviewer
Given this info, here’s why The Last Amazon Course is still a good option…
- 100x less expensive: The Last Amazon Course stands out as a remarkably inexpensive option in the world of Amazon FBA courses. With a price of $1 per week or lifetime access for as little as $24, it offers great value for the price.
- Tons of value: Despite its low price, The Last Amazon Course offers a substantial amount of quality material compared to other courses that may cost 100 times more. This makes it an excellent choice for those looking to learn about Amazon FBA private labeling without breaking the bank.
- Positive student feedback: The training in the course has received positive ratings from students, with many praising the comprehensive and step-by-step nature of the content. It covers all aspects of starting and scaling an Amazon FBA business, from product research and sourcing to sales and marketing.
- Fantastic refund policy: One of the standout features of The Last Amazon Course is its 30-day money-back guarantee. This allows students to try out the course risk-free and decide if it meets their needs.
- Realistic expectations: While there are few significant success stories attributed to the course, the majority of reviews commend the low price and the volume of information provided. It’s suggested that while the course may not guarantee immediate success, it offers valuable insights and knowledge for aspiring Amazon sellers.
Private Label Masters
This course from Tim Sanders is all about creating your own brand to sell on Amazon.
Private Label Masters – Key Points
Some reasons to like Private Label Masters…
- Comprehensive learning: The course provides a thorough training on Amazon FBA. The course is structured based on the ‘compound layering’ framework which covers all primary aspects of selling on Amazon. Weekly live Q&A sessions with the course creator Tim Sanders add to the learning experience.
- High potential for earning: The course teaches about private labeling, where you create your own branded products to sell on Amazon, thereby having a real potential for high-profit margins.
- User testimonials: There are numerous positive reviews and success stories from the students who have taken the course suggesting its usefulness and practicality.
- Tailored for beginners: While both new and experienced Amazon sellers can benefit, the course seems to be more geared towards beginners. If you’re new to selling on Amazon, this course can serve as a launchpad.
- Course creator is a successful Amazon Seller: Tim Sanders, the creator of Private Label Masters, runs his own successful Amazon businesses and regularly reveals his earnings. This solidifies the authenticity of the course and provides the assurance that the practices taught in the course are tried and tested.
Amazing Selling Machine
Amazing Selling Machine – Key Points
ASM is one of the better-known Amazon FBA courses on the market, but often criticized for its hefty price tag.
They recently switched to a less expensive subscription model, making this a course worth considering.
We’ve collected reviews of Amazing Selling Machine from students who have been through the training. Here’s what they say about it…
5000 dollars is way too much money for what they offer. And honestly, you better save that money for inventory, marketing efforts, etc. Plus, I never found info on how successful the tutors are. I get the feeling they are like any teacher who teaches without being experts in the matter.
Bruno Ferreira
Amazon FBA is way harder than I thought. And despite working like 13 hours a day, following the course to the letter, building up my following, etc., I barely made any money.
Max Jancar
Amazing Selling Machine helped me navigate Alibaba/Amazon for sourcing and fulfillment of my product. The training is good quality and professionally put together in actionable pieces of advice. But I would only recommend it if you have deep pockets and already have a product that you think will sell.
Validated Reviewer
Other Popular Amazon FBA Courses
We’re still in the process of comprehensively rating and reviewing some of the popular Amazon FBA courses listed below. Please consider leaving your review.
- Amazing at Home by Amy Wees
- Amazon Boot Camp by The Selling Family (discontinued)
- Amazon FBA Masterclass by Tom Wang
- Amazon Seller Mastery by Tanner J Fox
- AMZ Champions by Trevin Peterson
- BJK University by Bashar J. Katou
- Empire Academy by JT Franco
- EsellersRI by AmazonLit
- Extreme Commerce by Sunny Ali
- FBA Academy by David Zaleski
- The FBA Start-Up by the Zab Twins
- FBA Winners by Tamara Tee
- Passion Product Formula by Travis Marziani
- RankOne Ecommerce by Zan Shaikh
- Seller Systems by Brandon Young
- Watch Me Amazon by Larry Lubarsky
- Wholesale eCommerce Business Systems by Trent Dyrsmid
- Zon Ninja Masterclass by Kevin David (discontinued)
(Want us to review an Amazon FBA course that’s not listed above? Tell us about it here.)
What’s the best Amazon FBA course?
First you should know that there are four business models you can combine with FBA:
- Private Label: 67%
- Wholesale: 26%
- Retail Arbitrage: 19%
- Online Arbitrage: 17%
(The percentages above refer to how many sellers use each business model on Amazon, as per a survey of nearly 5,000 sellers.)
See here for a deeper explanation of those 4 business models and the differences between them.
Now let’s look at the best Amazon courses in a few different categories…
🤔 Best Amazon Course for Beginners
If you’re curious about selling on Amazon and want to get a solid overview without spending much money, check out Proven Amazon Course…
Proven Amazon Course – Key Points
This course by Jim Cockrum offers comprehensive training on various strategies for selling on Amazon.
With positive student testimonials, beginner friendly material, and affordable pricing, it provides great value for new e-commerce entrepreneurs looking to explore different ways to succeed.
Whether you’re interested in retail arbitrage, private label, or wholesale, the Proven Amazon Course has you covered.
Plus, there’s a 30-day refund policy 👌
🤑 Best Budget Amazon Course
Once again, you can’t go wrong with Jim Cockrum’s Proven Amazon Course.
Here’s what a student of PAC told us…
Good option for people on a tight budget... This course really gives you value for money, all the other courses are way too expensive. Also, you can start on a low budget.
Mohammed Taha Wadiwala
The Proven Amazon Course offers a wealth of valuable information at an affordable price.
With a membership plan starting at $39 per month or lifetime access for $999, it provides access to inexpensive yet in-depth and high quality training.
This makes it an excellent choice for those on a tight budget who still want to learn and succeed in the world of Amazon FBA.
Or read our full Proven Amazon Course review »
🛍 Best Amazon Course for Retail Arbitrage
The Proven Amazon Course is not only the best overall, best for beginners, and best budget FBA course… It’s also the best Amazon Retail Arbitrage course by a mile.
When it comes to retail arbitrage, you’ll learn the ins and outs of how to buy local and sell on Amazon. You’ll get the insider knowledge and tools big players are using to succeed in this area.
The course covers various aspects such as product sourcing, identifying profitable opportunities, and strategies to maximize your profits through effective arbitrage techniques.
The goal is to help you develop the skills necessary to excel in the world of retail arbitrage on Amazon like many students before you.
🏷 Best Amazon FBA Private Label Course
Private Label is one of the most expensive business models to get into, but it can also be the most lucrative.
According to a recent study, 67% of Amazon sellers are doing Private Label, and a reported 81% of million-dollar sellers using the PL business model 🤑
The best course we’ve found for Private Label is Freedom Ticket…
Freedom Ticket – Key Points
Here’s what a student of Freedom Ticket had to say…
The only course you need to begin selling private label on AMZ… It teaches fundamentals and covers pretty much everything you need to know to earn your first $25k revenue on Amazon.
Or read our full Freedom Ticket review »
📦 Best Amazon Wholesaling Course
The Wholesale Formula is a high level educational ecosystem for aspiring Amazon wholesalers.
It’s the best Amazon wholesaling course money can buy.
With a wealth of comprehensive training and guidance from successful Amazon sellers, Dan Meadors and Dylan Frost, this course leaves no stone unturned in teaching you how to get a piece of the Amazon wholesale pie.
Countless success stories and testimonials attest to the proven strategies and insights shared in the course, and the competitive advantage it offers is unmatched in the wholesale world.
👨🎓 Best FBA courses on Udemy
Udemy is an online course platform that regularly offers courses for as little as $10.
There are dozens of courses related to Fulfillment By Amazon on there. But I’m hesitant to recommend any of them given the problems with Udemy’s rating system.
But if you’re still keen, these are the 10 top-rated FBA training programs on Udemy…
Disclaimer: the prices shown on this page are auto-updated from Udemy's database every 24 hours. Prices may change at any time. Be sure to double-check the price on the Udemy website or app before signing up for a course.
(For more about Udemy, check out my full Udemy review.)
🥳 Best Free Amazon FBA Course
The best free training to start with is Amazon’s own Seller University. That will give you a good overview of the basics and first steps.
After that, check out YouTube for tons of videos about Amazon FBA.
In particular, check out Jungle Scout’s learning resources and YouTube channel. Jungle Scout is a popular Amazon product research tool and they put out tons of solid free info about Amazon FBA.
Here’s their step-by-step tutorial for the Private Label business model:
💬 Amazon FBA FAQs
How does Amazon FBA work?
FBA stands for Fulfillment By Amazon. It’s a service provided by Amazon to third party sellers like you or me. It lets you sell products via the Amazon website while Amazon handles shipping, returns, refunds, and several other “fulfillment” tasks.
With FBA, so long as you make the sales and ensure Amazon’s warehouses stay stocked with your products, the rest is done for you.
Of course, Amazon charges a fee for providing these services.
If you want to sell on Amazon but don’t want to use their FBA services, you can instead do what’s called Fulfillment by Merchant (FBM).
If you go the FBM route, you’ll have to handle things like storage, shipment and customer service for the products you sell via Amazon.
For you as the seller, FBM is cheaper than FBA, but also requires more work.
FBA is far more popular than FBM, though some sellers choose to use a combination of both.
(There is also a third fulfillment option called Seller-Fulfilled Prime or SFP, but that’s more advanced and few sellers seem to use it.)
Here’s an official explainer video for Amazon FBA…
How to Make Money on Amazon
To make money with Amazon FBA, the money earned from selling your products must exceed the money you spent generating those sales.
Put more simply: profit = revenue – expenses
Expenses for FBA sellers can include:
- Cost of creating or sourcing the product
- Shipping fees to get your product to Amazon’s warehouses
- FBA fees charged by Amazon
- Advertising (usually Amazon PPC)
- Software to help run the business
- Hiring help
- Training or education programs
According to one survey, 36% of Amazon sellers report a 20% or greater profit margin.
Keep that in mind when you see income reports like this one…
The revenue shown there is $10,030 in 30 days, but there’s a good chance the generated profit was less than $2,000.
Also be aware that it often takes several months and several thousand dollars of investment before new Amazon sellers start to turn a profit, if they ever turn a profit at all.
That said, it’s certainly possible to earn big money with an Amazon FBA business.
Dan Meadors and his business partner are proof of that…
Dan Meadors
- Co-founder of The Wholesale Formula
- $400,000+ monthly amazon wholesale revenue
They buy products in bulk, get those products shipped to Amazon’s FBA warehouses, then resell them on Amazon.com.
(This approach is known as Wholesale, and is one of several business models you can use to sell on Amazon. More about this here.)
Also, a recent survey showed that 6% of Amazon sellers have made more than $1 million in lifetime profits 🤑
Is Amazon FBA still a good way to make money online?
The growth of ecommerce appears to be unstoppable, and Amazon is the world’s #1 online store. So long as millions of people are shopping there each day, there are opportunities for Amazon sellers to earn a good living. But it’s a tougher business than it used to be…
Personally I consider 2016 to 2018 to be the golden age of Amazon FBA. That’s when FBA was still relatively new and cheap and there wasn’t so much competition. It seemed like almost anyone could make money with FBA.
Nowadays much of the low hanging fruit has been picked and you have to operate at a higher level – and often with a big budget – to achieve significant success with FBA. There are many moving parts to this kind of business and therefore a lot to learn before you can master it.
So don’t think of Amazon FBA as a quick or easy way to get rich.
Also, it’s worth noting that many Amazon Sellers feel that things have gotten worse for them over the years. As you can see when you visit the Amazon seller forums today, many of the top posts speak to sellers leaving or expressing frustration 🤬
Brad Stone, author of the book Amazon Unbound, reached out to several Amazon sellers “who had previously lobbied for Amazon or spoken out on its behalf.” He found that many of them had since changed their tune.
A telling quote from one such seller who has seen his business increasingly struggle on Amazon…
I’m all for competition, but I did not start my business and go sell on Amazon so that I could eventually become fertilizer for Amazon’s growth as I am buried and destroyed. It’s apparent this is happening to a lot of sellers, and I don’t believe it’s right. What Amazon does is analogous to being invited over for Thanksgiving dinner, then finding out as you sit down to dine that you’re the turkey.
Why do so many other reviews recommend Amazing Selling Machine?
You may have noticed that many other “best Amazon FBA course” articles online have Amazing Selling Machine as their #1 or #2 top recommendation. The fact that Amazing Selling Machine offers such an attractive referral program may have a lot to do with that.
As per the ASM affiliate info page, their affiliates can “earn up to $2,392.80 per referral.”
And apparently one ASM affiliate – Stefan James – racked up nearly half a million dollars in commissions in a single month at one point 🤯
I posted a bit of a rant on Twitter about Stefan James’ misleading promotion of Amazing Selling Machine.
Can you please review [insert name of course here]?
Sure thing.
Tell us which course you’d like us to review by filling out this form, and we’ll add it to our list.
Still have questions?
Check out our Amazon FBA primer.
There you’ll find answers to questions such as:
- Is Amazon FBA passive income?
- What are the realistic startup costs
- Can I do FBA outside the USA?
You can also drop a comment below with any additional questions you might have.
Best Amazon FBA Courses
Below are our picks, based on 120+ hours we’ve spent researching the most popular FBA courses and gathering feedback from real students.
🏆 Best Amazon FBA Courses 🏆
What do YOU think is the best Amazon FBA training?
Have you taken any of the courses mentioned above?
If so, please consider leaving a rating and review via this page.
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Contributors: 
Wow!
What a great guide. I’ve been looking at different ways to get into an Amazon based business for years. I’ve been a member of PAC for years as well and finally decided to take action. I recruited my son who did the first round of retail arbitrage. We quickly realized that RA is not for us so we switched over to Online Arbitrage. We then realized that this is also very time consuming so we decided to purchase buy-lists.
I finally started about 6 weeks ago, spent close to $12K in products, tools and lists. So far I’ve had about $2,600 in sales. So it’s moving slow. I figure that my next step is to get wholesale items and then after that going private label.
I’ve been searching up and down for courses and coaching programs but from what I see, I think I need to stick with both PAC and Freedom Ticket. Would love to see an honest review about coaching programs as they tend to run a bit pricey for what they are. I was just about to sign on to the Just One Dime coaching, the $4K package that includes the 5 modules + 5 hours of coaching. But from what I see this may be too expensive for basically a video library + r hours of coaching (and who knows what kind of coach I’ll end up getting).
Thanks for sharing your experience, Joseph! We will try to get more info on the coaching programs. Seems they can be very hit and miss. From what I’ve seen, even if a course is great, it doesn’t mean the coaching is also top notch.