Recently we published an 8-part series about Tai Lopez.
To drive more traffic to that content, someone suggested we try answering a few questions about Tai Lopez on Quora.
So we spent 3.4 hours doing just that.
The results sucked so much that we’ve vowed never to use Quora for content marketing again.
Quora Marketing – The Big Idea
Our interest in Quora was piqued by a 2015 article on the Wishpond blog, which explained how they had driven 9,872 quality visits to their website from Quora in a single month.
Their basic approach on Quora was to find popular questions they could provide good answers to, then provide those answers and link to some relevant content on their site.
Here’s the answer they posted on Quora that referred the most traffic to their website: 3
Very simple, as you can see.
We were excited to try similar.
Quora Marketing – The Execution
We ended up spending 3.4 hours on Quora over a 4-week period, answering 18 questions related to Tai Lopez.
4 of those answers were deleted by the Quora moderators.
Here are our 14 answers that survived:
- Is Tai Lopez’ money just from selling courses or does he actually run businesses?
- Is there a free Tai Lopez 67 steps download link?
- Has anyone tried Tai Lopez’s social media marketing program? Is it worth $997?
- How old is Tai Lopez?
- How to get a refund from tai Lopez?
- Is Tai Lopez legit to any extent or just a scammer?
- What is your opinion on Tai Lopez?
- Can I find someone who has genuinely helped by Tai Lopez courses?
- Who is Tai Lopez and how did he become famous?
- Is Tai Lopez a liar?
- Why is every ad on YouTube, I get an ad of Tai Lopez?
- Is Tai Lopez a scam?
- Does Tai Lopez actually read a book a day?
- Do you still happen to have the Tai Lopez SMMA course?
As you can see from those, we tried to provide significant value right there on Quora, and link to any relevant / complementary material along the way.
- Sometimes we included a lot of links (mostly to third-party sites, citing sources), sometimes we included only one (to this very website).
- Sometimes we put a link to our site within the content, sometimes at the very end.
- And sometimes we embedded a YouTube video we made about Tai Lopez summarizing our extensive research.
There seemed to by no rhyme or reason as to why some of our answers were deleted by the mods while others were left alone.
Here is one of our answers that was deleted within 24 hours of posting:
It was especially frustrating to see an answer like that get deleted, because we felt it was far better than any other answer that had been posted for that question. We kept it concise, cited exact sources, and linked to our complementary article on the topic.
(You can see all the approved answers to the same question here, including one that is clearly just a massive copied-and-pasted blog post – the majority of which has nothing to do with the question asked – with a link to said post right at the beginning.)
Why Quora Sucks – The Results
Despite the moderation issues, we quickly became the “most viewed writer” for the Tai Lopez topic on Quora, and our answers received almost 10,000 views over a 3 month period. 4
Unfortunately, all those views translated into very little traffic to our website.
In the same 3-month period, our Google Analytics showed only 69 “new users” visiting our website from Quora.com.
69 unique visitors.
Those visitors spent 60% less time on our Tai Lopez content than average, and none of them ended up joining our mailing list or clicking on an affiliate link.
We also checked our YouTube stats to see if any Quora users had watched our Tai Lopez video. As of this writing, the video has more than 33,000 total views, but not a single one of them came via Quora.
- We spent 3.4 hours answering 18 questions related to Tai Lopez on Quora (almost every answer had a link back to our website).
- 4 of our answers were deleted for no apparent reason.
- Our answers received almost 10,000 views over a 3-month period.
- During those 3 months, our website received only 69 unique visits from Quora.
- None of those visitors subscribed to our email list or clicked on an affiliate link.
- No Quora user watched the video we embedded in 3 of our answers.
In other words, our content marketing efforts on Quora were a complete waste of time.
3 reasons Quora sucks for content marketing
We’re not doubting that Quora was a great place for content marketing back in 2015, but clearly it has gone downhill in that respect since.
Today, we can confidently say that Quora sucks for content marketing, for three reasons:
- Fickle moderation
You can spend significant time providing the best answer to a question on Quora, only to see that answer deleted by the moderators with no explanation as to why. Meanwhile, you’ll see less valuable, more link-happy answers from other people getting posted for the same question.
- Lots of views do not equal lots of traffic
For every 145 people who viewed one of our answers on Quora, only one clicked through to our website, and none of them watched our video.
- That traffic doesn’t convert
At least it didn’t for us. (Though granted, it’s a very small sample size.)
Do you agree that Quora sucks for content marketing?
Or maybe you’ve found an approach that still works well?
Either way, let us know in the comments below.