Liz Wilcox
- Email Marketer
- $40,000 approximate monthly revenue
- Published March 21, 2024 by Fardeen Khan
- Reviewed and edited by Niall Doherty
Check out this “little $9 email template membership” by Liz Wilcox.
It costs only $9/month and members get 👇
- Weekly Newsletter Templates
- Monthly Live Q+As
- Email Foundation Trainings
- Guest Expert Sessions
- Strategy Call Discounts
Best I can tell, Liz has only been running this membership for a couple of years – the first archive of her sales page is from Nov 2022 – and yet it apparently pulled in $500,000 in revenue last year alone 🤯
How it all started, via a recent interview…
She had just signed a huge copywriting contract worth $20,000… her biggest one yet. But instead of excitement, all she felt was dread about the massive project she now had to take on.
And as a single mom, she knew the importance of creating a business that would support her lifestyle and allow her to be present for her family.
Then….
An idea hit her: by selling her “sawdust”—those newsletter templates she made—she could solve a recurring problem for her audience in a recurring way. All while minimizing her time investment…
She got the idea from helping clients one-on-one and seeing the problems they usually have with email marketing.
📧 Liz already had an email list of 800 people…
You know, relatively small, not a lot, but not a little.
So she leveraged that…
She sent [her subscribers] an email with the subject line, “Can I have $9?” and shared her goal of reaching 100 members in 30 days.
“I’m gonna send you a newsletter template every single week. It’s $9. If you’ve been on my email list for a while, you know my stuff is awesome. So why not join?”
This strategy of public accountability created a sense of urgency and excitement around the launch, and within 28 days, Liz hit her first 100 members!
📈 To get even more people on board…
She decided to create an affiliate program to incentivize sharing. Offering 50% recurring commissions on every $9 membership was lucrative enough to drive strong promotion.
After only 3 months, she grew to 700 members with the help of these affiliate partnerships.
Black Friday sales also helped add more members.
And now…
Liz’s membership sits at around 4,500 active members.
At $9 per person that = $40,500 per month or $486,000 per year 🤑
Liz mentions she offers an “annual pass” as well.
Considering the discounts and affiliate payouts, I suspect she might be earning more like $25,000 per month in actual profit.
Which is still incredible 💪
We previously featured Justin Welsh in this newsletter…
He was selling his social media content templates for $9/month.
So clearly this low-priced membership model can work, and you don’t even need a huge audience to get started.
Could you try something like this in your business? 🤔
What “sawdust” could you regularly offer your audience that they’d be happy to pay $9/month for?
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