Blog

Kevin Indig writes: People crave certainty. I mentioned how the sense of lost control leads to more fear. Thus, the more control and certainty you can provide as a brand, the better! Let your customers know what’s going on, what they can expect, and what your plan is. The best thing you can do here…

Dane Maxwell writes: In just 24 hours I had 21 leads and 5 people interested in buying a $300 product, which would have earned me a potential $1,500 from spending $184.93. The thing is, he didn’t even have a product to sell those leads initially  Dane details the entire process in this blog post, including…

Mike Volkin shares in this short video how he picked up a new lead for his freelance business recently… In short: touch base with past clients and do some prospecting 💬 In last week’s email I shared a script you can use to message past clients. Inspired by Mike’s video, here’s one you can use for cold outreach: Hi there,…

If you’re not earning online, you should be learning online. A few weeks ago I was researching a bunch of websites that offer online courses, and found that you can learn almost anything by taking advantage of all their free offerings. Here’s the sequence I’d recommend: All that said, keep in mind that paid courses…

Your past clients might also be using this strange time to finish up some old projects or get moving on some new ones. Shoot them a quick email along these lines: Hey [name], I hope you and your family are staying safe during these uncertain times. Just wanted to drop you a quick message in…

If you have an existing skillset, use the Billboard Method to remind your network what it is that you do. Lots of people are going to be stuck at home in the coming weeks. Many will likely start new projects. You want to be top of mind should they need your services. You could post something like…

Schools are closing in many countries around the world, so there’s a good chance other online tutoring jobs will see increased demand. Check out these sites for opportunities in math, science, economics, and more:

Two comments from this recent Reddit post caught my attention: My friend that does online TEFL teaching for a Chinese company said he’s getting a ton more work because kids are staying at home. I teach English online to Chinese students and I’ve definitely seen an increase in bookings since the outbreak. Teachers are getting booked way…

This article by Cedric Chin is well worth a read, whether you’re a marketer or not: To Get Good, Go After The Metagame Excerpt: The best marketers play the metagame of marketing. The metagame of marketing emerges from the fact that all marketing channels decline in efficiency over time. To hear the veterans tell it, Google…

Here’s another way to land some freelance gigs, via Reddit: I’ve recently found myself on the otherside of the bar, hiring a freelancer. This guy messages me every day letting me know when he’s idle, telling me he wants more work, even looking for things he can work on. In the hirer’s shoes for the first time I’m…

Natasha Stanley of Careershifters shares how she found her first freelance writing gig: I landed my first writing job the day I realised I didn’t have to have a client to be a writer. I gave myself permission to self-identify as a writer, even though I’d never been paid a penny to write a single word.…

This week, the Smithsonian released 2.8 million images into the public domain. You can go ahead and use those in your projects for free if ya like. I actually have a big list of free stock photo sites in a Google Doc that I plan to turn into an article some day 🤫 Until then, here’s another…

Toptal recently published this handy calculator 🤓 that shows you the average hourly rate of freelancers doing different kinds of dev work. You can even filter it down by years of experience. Average hourly rates for a few select specialties: There’s also a calculator on each specialty page (example), showing you how much you’d earn per year at different…