Kevin Indig writes:
People crave certainty. I mentioned how the sense of lost control leads to more fear. Thus, the more control and certainty you can provide as a brand, the better! Let your customers know what’s going on, what they can expect, and what your plan is. The best thing you can do here is to be as transparent as possible.
Rob O’Rourke posted an excellent video along the same lines a few days ago ▶️…
Now more than ever you need to be focused on helping your clients achieve specific results and regain a sense of control and certainty.
Do that, and your business can thrive.
