Affiliate marketing websites examplesBelow you’ll find a curated list of affiliate marketing websites and how much money they make.

Our criteria for including a site on the list:

  • Earnings must be believable
    In some cases you’ll see screenshot proof of earnings. We’ve also used tools like Ahrefs to check that site traffic correlates with reported earnings.
  • Earnings aren’t supposed to be secret
    Many affiliate site owners prefer to keep their earnings private. So we’ve only listed sites and earnings that have been revealed or confirmed by the owners themselves.
  • A significant chunk of earnings must be affiliate
    Websites can earn money in many ways, but the sites on this list all attribute a significant chunk of their income to affiliate commissions.

Intro

Affiliate Marketing Website Examples

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What is an affiliate marketing website?

An affiliate marketing website is one that makes money via affiliate or referral programs.

Such websites are sometimes referred to as:

  • Affiliate sites
  • Authority sites
  • Niche sites

They’re all essentially the same thing.

How does an affiliate marketing website make money?

In a nutshell, your affiliate site would make money like this:

How Affiliate marketing works

The above graphic uses the Amazon affiliate program as an example. Many other ecommerce sites also have affiliate programs you can sign up for.

Such as:

  • AliExpress
  • eBay
  • Target
  • Walmart
  • Almost every web hosting service (eg Bluehost)

If someone else is selling something online, chances are they have an affiliate program you can sign up for. Then it’s simply a matter of linking to their products and services from your website, and collecting a commission for every sale you refer.

Let’s see some examples of websites doing this…

AFFILIATE MARKETING WEBSITE EXAMPLES

Making Sense of Cents – $50,000+ per month

The owner of Making Sense of Cents has been posting monthly income reports since 2011 and reporting income of $100,000+ per month since 2016, with $50,000+ per month attributed to affiliate marketing.

Making Sense of Affiliate Marketing homepage

You can see income reports from site owner Michelle Schroeder-Gardner dating back to 2011 here and here.

Up until November of 2018, Michelle was sharing the breakdown of her affiliate income each month, and Bluehost usually accounted for 50% or more of her affiliate earnings.

Simply Insurance – $14,000 per month

The owner of Simply Insurance revealed during a podcast interview that his 2-year-old website was earning $13,000 to $15,000 per month in revenue, from only 6000 monthly visitors.

Simply Insurance homepage

As per the episode show notes at Side Hustle Nation, Sa El was a door-to-door insurance salesman in Atlanta and had more than 11 years of experience in the industry before starting Simply Insurance.

During the podcast Sa noted that he had been working on the site for 9 months before he saw his first commission check, adding:

“It was the best day of my life, I knew it worked. That’s all I needed to know, that it worked.”

Money Under 30 – sold for $7 million

“Marketing company XLMedia PLC on Monday announced it has brought US financial services comparison website, www.moneyunder30.com, for USD7.0 million.” – Morningstar UK report from August 2017

Money Under 30 homepage 2016
How the site looked in February 2016 (via the Wayback Machine)

From the Money Under 30 about page:

Money Under 30 affiliate disclosure

Several months prior to the acquisition of Money Under 30, XLMedia acquired a similar site…

Greedyrates.ca – sold for $9.3 million

“XLMedia, a leading provider of digital performance marketing, is pleased to announce the acquisition of Greedyrates.ca, one of Canada’s leading credit card comparison websites, for a total consideration of US$9.3 million.” – Business Wire report from January 2017

Greedyrates homepage
How the site looked when it was sold in January 2017 (via the Wayback Machine)

Sleeping Culture – $4,000 per month

This site was featured as a case study on RankXL.com, where it was reported that earnings were up to $4,000 per month within a year of launching.

Sleeping Culture homepage

The interesting thing about this particular site is that all content creation appears to have been outsourced.

The site was monetized entirely through Amazon Associates:

Sleeping Culture Amazon Associates stats

Epic Gardening – $50,000+ per month

The owner of Epic Gardening reported that the site was earning “certainly into the 5 figures per month” range, while Authority Hacker reported that, “sometimes it even tips over into 6 figures per month.”

Affiliate marketing website: Epic Gardening

Site owner Kevin Espiritu was profiled on the Authority Hacker website, where it was reported that Epic Gardening sometimes earns as much as $100,000 per month.

At the 3:40 mark of the following video, Kevin says that the site grew from $500-700 per month in earnings back in 2016, to “now certainly into the 5 figures per month, and sometimes touching a little bit higher than that.”

It’s unclear what percentage of Epic Gardening’s earnings come from affiliate marketing – the site also earns money from display ads and ecommerce – but it looks like much of the content is monetized via the Amazon affiliate program.

Groovy Marketing – $17,134 per month

As per a sale listing on Flippa, Groovy Marketing was earning revenue of $17,134 per month, with 85% of that being profit.

Affiliate marketing website: Groovy Marketing

The asking price for the site on Flippa was $350,000, but it was unsold at the time of this writing.

From the seller’s notes on Flippa:

This business enjoys passive, high margin, recurring revenue from affiliate marketing sales that requires little management or upkeep. […] It takes less than one hour a week to manage. It already creates 6-figure net annual revenue. If someone wanted to, they could double or triple its production with very little time investment.

As of this writing, the vast majority of articles on the site are about the popular Clickfunnels software, so most of the site’s revenue is likely coming via the Clickfunnels affiliate program.

The Wirecutter – sold for $30 million

Vox reported in 2016 that the New York Times purchased the five-year-old Wirecutter website for approximately $30 million.

Affiliate marketing website: The Wirecutter
How the site looked when it was sold in October 2016 (via the Wayback Machine)

Brian Lam launched The Wirecutter in 2011 and by the end of 2012 the New York Times reported that the site was earning “about $50,000 a month” and “doubling every quarter.”

Famous for its editorial standards, The Wirecutter produced high-quality product reviews and comparisons, and monetized via the affiliate programs of companies like Amazon and Best Buy.

Kayak Help – $1,972 per month

As per a sale listing on Flippa, Kayak Help had earned an average of $1,972 per month during a five-month stretch in 2019.

Affiliate marketing website: Kayak Help

The seller’s notes on the Flippa listing indicate that all revenue for Kayak Help comes via the Amazon affiliate program.

The asking price for the site on Flippa was $18,599, but it was unsold at the time of this writing. Traffic and revenue looked to be on the decline.

Expert Photography – $80,000 per month

The owner of Expert Photography reported that revenue is “in the 7-figure range.” Assuming that’s annual revenue, the site earns approximately $80,000 per month.

Affiliate marketing website: Expert Photography

Joshua Dunlop started Expert Photography in 2011, a few months after his first photography job. It has since grown to become one of the biggest photography sites in the world, with a reported 1.4 million visitors per month.

Joshua shares some details about the website and its growth in the video below, and notes at the 0:20 mark that, “the revenue, we’re quite secret on that, but I will say that it’s in the 7-figure range.”

Expert Photography earns money in several ways, but it looks like a significant chunk of the site’s earnings comes via affiliate marketing. For example, they have an affiliate disclosure and several affiliate links to Amazon on this page about Nikon cameras.

Just A Girl And Her Blog – $39,832 per month

The owner of Just A Girl And Her Blog published income reports from 2014 to 2016 and listed average earnings of $39,832 per month for 2016.

Affiliate marketing website: Just A Girl And Her Blog
How the site looked in December 2016 (via the Wayback Machine)

Abby Lawson started Just A Girl And Her Blog in 2013 and in a few years she was working on it full-time with her husband.

She published income reports for a 35-month stretch, beginning with $2,446 in revenue in February 2014 and ending with $41,700 in December 2016. She reported $27,507 in affiliate earnings that last month.

Succulents and Sunshine – $5,500 per month

The owner of Succulents and Sunshine reported gross revenue of $200,000 in 2018. Roughly a third of that came from affiliate marketing, which works out to about $5,500/month.

Affiliate Marketing website succulents and sunshine

Cassidy Tuttle, the owner of the site, shared some details in a YouTube video posted in March 2019:

In the video Cassidy notes that site earnings are split pretty evenly between ads, affiliates, and info products.

Swim University – $25,000 per month

The owner of Swim University reports that it makes about $300,000 a year, which works out to $25,000 per month.

Affiliate marketing website swim university

Swim University owner Matt Giovanisci was interviewed on the Niche Pursuits podcast in September 2018 and shared some numbers:

“Right now in 2018–and I have concrete numbers up until August because we’re recording this mid-September–it has done $244,819.00 so far in 2018. Last year in 2017, it did $229,000.00 so it’s significantly–obviously, it’s not the end of the year yet and my latter half of the year is usually slower because it’s a pool industry but I’m assuming it’s going to get up to $300,000.00 by the end of the year.”

Vaporizer Friend – $988 per month

The owner of Vaporizer Friend reported that it had earned $47,440 in affiliate commissions in 4 years, which works out to $988.33 per month.

Affiliate marketing website vaporizer friend

Justin Meister, the owner of the site, revealed his earnings in a September 2019 YouTube video:

Justin clarified via the video comments that the $47,440 in earnings came over a 4-year period.

Camper Report – $8,000 per month

Camper Report earns “slightly over $8,000 per month in very passive income.”

Affiliate marketing website camper report

This site was built by the creators of Income School.

They report:

Earnings:
Slightly over $8,000 per month in very passive income.  Earnings come mostly from ads, followed by Amazon affiliate.  We anticipate an approximately 20% drop to the income during winter months since this niche is slightly seasonal.

You can see the traffic growth for the site from the 1:35 mark of this video:

CrochetKim – $2,606 per month

As per a sale listing on Flippa, CrochetKim was earning revenue of $2,606 per month, with 94% of that being profit.

Affiliate marketing website crochet kim

The asking price for the site on Flippa was $90,000, but it was unsold at the time of this writing.

From the seller’s notes on Flippa:

This incredibly popular, 20-year-old blog is all about crochet and has 375 FREE published crochet patterns — from shawls and scarfs to beanies, baby dresses and blankets.

Crochet Kim also has approximately 70 crochet patterns available for sale and download in easy-to-read, ad-free PDF format for USD$3. The website is monetized via AdThrive, the Amazon Affiliate Program and the sale of crochet patterns transacted via Etsy and Ravelry, a popular yarn and pattern database for knitters and crocheters.

Later in the listing it’s noted that the pattern sales generate $500 per month in revenue, which means display ads and affiliate earnings must account for the other $2,000+ per month.

Thank Your Skin – $6,184 per month

At its peak, Thank Your Skin was earning $6,184 per month over a four-month stretch.

Affiliate marketing website Thank Your Skin
How the site looked in November 2016 (via the Wayback Machine)

This site was interesting because the owner live-blogged his progress as he was building and growing it. You can see a list of updates about the site at cloudliving.com.

As per this update, it looks like October 2016 to January 2017 was the peak earnings stretch for the site:

Thank Your Skin earnings

However, the final update in the series shows that the site got hit with a Google update in August 2017, and earnings dropped below $3000 that month.

RyRob.com – $57,195 per month

Site owner Ryan Robinson publishes monthly income reports and recorded average earnings of $57,195 per month for a four-month period in 2019.

RyRob.com affiliate marketing website

Ryan has been reporting his monthly income for quite a while. Here are the reports for the 4-month stretch mentioned above:

Note that Ryan earned most of that income as an affiliate for Bluehost. His monthly income had dipped to $25,280 by September 2019.

Dirt Bike Planet – $2,500 per month

Dirt Bike Planet “is earning about $2,500 per month in passive income.”

Affiliate marketing website dirt bike planet

This site was bought and revamped by the creators of Income School, who now report that it’s earning “about $2,500 per month in passive income.”

In the August 2017 video below – starting at the 6:55 mark – they reveal that:

  • They bought the site for $7,000 earlier in 2017
  • It was earning about $3000 per year when they bought it

MoneySavingExpert.com – sold for $134 million

BBC News reported in 2012 that MoneySavingExpert.com sold for £87 million – about $134 million at the time – after 9 years of operation.

Affiliate marketing website money saving expert
How the site looked when it was sold in June 2012 (via the Wayback Machine)

From the same BBC News article:

In the 12 months to the end of last October, MoneySavingExpert generated revenues of nearly £16m from 39 million users.

Of this income, about 59% was earned from referral fees paid by MoneySupermarket, which is based in Ewloe, Flintshire.

Best Affiliate Marketing Courses

If you’re looking to build your own affiliate marketing website, a good course can help.

Here’s a list of affiliate marketing courses we’ve reviewed to date…

Course Rating Review
Authority Hacker (TASS) 4.5/5 Authority Hacker review
Income School (Project 24) 4/5 Project 24 review
Affilorama 1.5/5 Affilorama review
Making Sense of Affiliate Marketing 1.5/5 Making Sense of Affiliate Marketing review
Wealthy Affiliate 1/5 Wealthy Affiliate review
ClickBank University 0.5/5 ClickBank University review

Know any affiliate marketing websites we should add to the list?

We’re always looking for more great examples of affiliate sites.

Leave a comment below if you know any we should add to this list.