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YouTube Optimization Experiment

Matt Giovanisci made some smart tweaks to his existing YouTube videos and saw solid results 📈

The numbers aren’t mind-blowing right now – about $14,000 via YouTube so far this year – but those small incremental improvements should add up massively over time.

Two tips that stood out to me:

  • Video thumbnails should “include a human face that conveys an emotion.”
  • Change the watermark in the bottom right corner of your videos to a subscribe icon.

Updated: October 5, 2023

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