Where traffic comes from

Everybody knows that social media is pretty bad for driving traffic, but a recent study really drives it home.

Especially this finding:

Google drives 8 times more traffic than all social media networks combined.

Instagram is particularly terrible if you’re trying to get people to your website, accounting for only 0.08% of all traffic from social.

Which might help explain how one Instagrammer with 2.6 million followers recently failed to sell 36 t-shirts 🤯