Seth Godin writes:
Kickstarter is powerful when used as intended. But it’s not very good at creating ‘hits’. It turns out that while 17,000,000 users have, in total, funded 173,000 projects, that’s only about a third of the total. 290,000 projects haven’t succeeded in being funded at all. And only 400 projects raised more than a million dollars each. That means your chances of creating a viral hit that reaches strangers who will engage with your work is about one in a thousand.
According to ESPN, those are the same odds of catching a foul ball at any given MLB game ⚾️
Of course, the odds can shift greatly depending on where you position yourself 😉
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