Wilson Wilson
- Co-founder of Senja.io
- $2000 MRR after 1 year
- Published January 26, 2023 by Niall Doherty
Senja.io is software to help you collect and share customer testimonials 🤩
Founder Wilson Wilson started it just over a year ago, and it didn’t go very well initially…
I had really high expectations when we first started, thinking I’d get to $5k MRR within 6 months.. I worked on it for 6 months, getting no customers and no recurring revenue.
Then he took on a co-founder and started identifying and fixing issues with the product 🛠
One big issue was poor onboarding…
Getting traffic and signups was never a problem for us. We were getting 1.5K → 3K visitors to our site every single month.
But none of our users activated. They’d sign up, look around for a moment or two, then abandon the app and never return.
Here’s a 7-minute video outlining the changes they made to 2x their activation rate.
When I first came across Senja, it reminded me of several other SaaS testimonial products.
Indeed, Wilson says he was aware of those competitors when he decided to start Senja…
It’s a direct competitor to products like Endorsal, Testimonial, Vocal Video, and Shoutout. I started building it because I wanted to add social proof via a wall of love for an earlier project I worked on.
I signed up for one of my current competitors to do that, but my pagespeed dropped by 40 points! In my head, I thought, “I can do better than this.”
Keep an eye out for products/services you use but don’t meet your expectations. Could you build something better? 🤔
It has taken Wilson months of grinding just to reach $2000/month with Senja, but it looks like things are ramping up nicely…
It took:
→ 11 months to get to $1,000
→ 40 days to get to $2,000
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