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Rene started a website selling bounce houses – aka bouncy castles – at the end of 2016.
He set up the business using a dropshipping model, which is explained like so in a 2018 interview with Rene:
In this model, the customer still sees Rene as the owner of the product, so all orders and customer service issues run through him.
In 2017 – Rene’s first full year in business – he reported $300,000 in revenue at a 12-15% profit margin.
That works out to $36k-45k in profit for the year.
Those numbers come from Rene’s interview with Side Hustle Nation back in 2018.
It’s also mentioned in the PDF download for that interview that Rene has outsourced most of the business operations and doesn’t have to spend much time on it:
According to the SHN interview, Rene got started like so:
Worth noting as well that Rene was still working a full-time day job during his first year doing dropshipping.
According to our framework Rene is running a resale business, which would be considered a Level 3 online business.