What’s the story, like?

#27 from that batch of Momentos:

Seth Godin says good marketing is just telling a good story, compelling and authentic. My no-fly trip was a good story. Might be time to tell another. The new one could also be about a journey. Not to circumnavigate the globe, but to earn $1K per day from my site.

I came across a great example of a blogger telling a story recently.

His homepage read: Watch me build a $1M blog.

Then he had an email sign-up form.

What struck me was that there was no evidence that this guy had actually done anything yet.

But that didn’t matter. His story was compelling. I signed up to his email list.

Some of you reading this have been on my list since 2010 when I quit my 9-to-5 job, or since 2011 when I began the no-fly trip.

I hadn’t actually done anything yet, but my story was interesting enough that you wanted to follow along.

Think about that for your own business: even if you haven’t done anything noteworthy yet, is there a compelling story you can tell about the journey you’re on?