Logan Paul – YouTuber

How does Logan Paul make money online?

Logan Paul is an American YouTuber, actor, and boxer based in Los Angeles, USA. Formerly, he was a Vine star. He started his first YouTube channel in 2013. On YouTube, Logan makes comedy-centric videos, featuring wild pranks and crazy challenges.

He has also appeared in TV shows and films including The Thinning: New World Order (2018) and Law & Order: Special Victims Unit and Bizaardvark (2015).

Logan has four YouTube channels: 

1. Logan Paul (20+ million subscribers)
2. TheOfficialLoganPaul (5+ million subscribers)
3. Impaulsive (2.6+ million subscribers)
4. ImpaulsiveClips (570K+ subscribers)

(Impaulsive is a podcast Logan started in November 2018.)

Logan Paul makes money online in several ways:

• YouTube ad revenue
• Merchandise (Maverick clothing line)
• Video sponsors for videos and podcasts (Raycon, BlueChew, etc.)
• Streaming revenue from his podcasts and songs on Spotify and Apple Music.
• Maverick Club memberships
• Exclusive live events (YouTube boxing and Challenger games).

How much does Logan Paul make a year?

In the following video from June 2020, it is estimated that Logan Paul makes approximately $20 million per year, which works out to $1.67 million per month, or $55,000 per day.

The above estimates sound about right, since Forbes reported that Logan Paul made $14.5 million via YouTube in 2018 – just over $1.2 million per month – and he has likely increased his income since then.

In the following video from June 2019, Logan reveals that he once sold $3 million of merchandise in one 3-day stretch…

Meanwhile, Business Insider reported in September 2019 that Logan earns $11,688 per minute of YouTube video.

How did Logan Paul get started?

Logan started making videos at the age of 10 for a platform known as Zoosh. From there, he gradually grew his following on social media and YouTube. 

Some key insights from a 2019 Business Insider article:

• While in high school, Logan started creating videos of him doing pranks, stunts and comedy on the video sharing platform Vine.
• By the time Vine shut down, Logan had 9.4 million followers on his account.
• He then moved to YouTube to continue creating videos.
• Logan attended Ohio University, USA but dropped out in 2014. 
• In 2015, he started appearing in TV shows and films.
• As of this writing, Logan has 20+ million subscribers on his main YouTube channel. 

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What type of online business does Logan Paul have?

Logan runs a multifaceted online business. 

According to our framework it can be broken down like this:

• Authority (Level 4)
  This is the crux of Logan’s online business. He’s a classic influencer, with a large following on various social media and streaming platforms, as well as YouTube.
  
• Physical Products (Level 4)
  A significant part of Logan’s business is selling merchandise online.

Follow the links above for more info and examples for each type of business.