$300,000/Year: Love, London & Digital Coloring Books

Jessica Dante is the founder of Love and London, a tourist blog and media brand about all things London ❤️

She says in a recent interview…

It all started back when I moved [from New York] over to the UK in 2013, I set up a little blog to document starting my new life as an American who moved to a foreign country.

A couple of years in, a bit bored with writing, I started creating YouTube videos about travel and giving tips for people visiting London. The London videos started garnering an audience.

This was probably her first video and how she got started on YouTube 👀…

Jessica also has a video revealing her revenue from 2021… looks like it was around £50K GBP ($63K) back then…

😕 But that wasn’t a great time for the business…

The low point was ABSOLUTELY COVID-19 times. We had almost two years of very little profit, no matter what I tried to launch and how many “pivots” we attempted.

I’m really happy we’re through that period now, it was extremely hard to deal with in many ways.

Nowadays Jessica has…

a team of 14 helping me make it all happen, and generating a healthy six figures in revenue.

And on her personal site, she writes…

In 2023, shop sales averaged £16,000 [$20,000] per month.

Looks like the shop is all digital products and guides, so probably ~90% profit on them 🤑

I especially like their digital coloring book for adults. Every location-specific site could have a product like that, makes an easy gift purchase around the holidays.

Here’s Jessica promoting the coloring book recently on Instagram, where she’s built up an audience of 402K followers 📈

All told, I expect Love and London is generating around $300,000 a year in revenue 💰

Jessica’s advice for others getting into content creation…

Know what you want to get out of it business-wise.

It can be fun to make content, but ultimately it needs to pay the bills and keep growing for it to be a sustainable business.

So how will your channels do that?

Will your Reels bring in leads for your graphic design work? Or will your YouTube videos get you in front of CEOs so you can be hired for consulting work?

Other location-specific online businesses we’ve profiled 👇

• $1M/Year Sharing Local News in the Middle East
• $1 Million Hyperlocal Website (Frisco, Texas)
• $2500/Month Website + Newsletter (Mallorca, Spain)
• $12K/Month 1-Woman Tourist Website (San Francisco)
• Turning Her Passion Into $16K/Month (Rome, Italy)
• Started 3 Years Ago, Now Earns $50K/Month (Mexico)

Could you build a similar business based on your city or region?

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