Ida Jakobson
- Founder of The Mallorcan
- $2500 max monthly revenue
- Published March 23, 2023 by Niall Doherty
Mallorca is a Spanish island (pop. ~1 million) in the Mediterranean 🏝
Ida Jakobson started The Mallorcan, a website and newsletter about the island, after moving there from Sweden in 2021.
Ida shared in a recent interview that the site and newsletter now earns $500 to $2500 per month…
The newsletter makes money in two main ways.
Either a main sponsor or smaller ads further down in the newsletter sourced through Post Apex. […]
Then a second source of revenue comes from the website. There, we operate a paid directory for local businesses and have some affiliate content with car rental companies and other tourist attractions.
The Mallorcan’s first 100 subscribers mostly came via local Facebook groups that Ida was a part of. She’s also built up a 2.5k following on Instagram 📈
I love local website/newsletter businesses like this. Not only can they earn good money, but they can also be a great way to get to know a place and be part of the community.
Ida writes…
It’s been an amazing way to both develop professionally by shipping a real project with growing metrics and also personally by being able to meet so many great people where I live.
Check out a recent edition of The Mallorcan here.
Meanwhile, a company called 6AM City has taken the local newsletter concept to the extreme…
The company operates newsletters in 25 cities across the United States, reaching 1.2 million+ subscribers and generating $10 million+ annual revenue.
Like The Mallorcan, 6AM City keeps the format of their newsletter pretty simple, as you can see from a recent edition of their San Jose newsletter.
Could you do something like this for your local area? 🤔
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