Jay Clouse writes…
Too much emphasis and attention is placed on creator-entertainers and not enough is placed on the creator-educators. Independent creators not taking on legacy media, but legacy education.
MrBeast is a prime example of a creator-entertainer.
But to earn a living as a creator-entertainer, you usually need a huge audience 📈
Creator-educators, on the other hand, can make a good living with a relatively small audience. Because that audience sees them as someone to learn from, not just someone to be entertained by.
And if someone likes learning from you, it’s not hard to sell them some premium training…
Self-paced online courses sell anywhere from $20 on third-party marketplaces like Udemy to upwards of $1,000 (e.g. Mastering ConvertKit).
Cohort-based courses often range from $500 – $6,000 (e.g. Write Of Passage). Some mastermind or community programs sell for tens of thousands of dollars.
…and all of these are direct sales relationships with your audience.
Jay also notes a sweet spot between creator-entertainers and creator-educators.
🦄 The rarely-seen-in-the-wild creator-edutainer…
These creators have the best of both worlds – they have the more efficient monetization opportunities of creator-educators while attracting a larger audience like creator-entertainers.
Jay offers the example of Webflow University’s training library: “I can’t believe how effective they are at training while also being hilarious.”…
