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This lengthy piece from The Correspondent, about the (in)effectiveness of digital advertising, might have you killing your Facebook ads ☠️ An excerpt: Economists at Facebook conducted 15 experiments that showed the enormous impact of selection effects. A large retailer launched a Facebook campaign. Initially it was assumed that the retailer’s ad would only have to be…

I’ve been reading and enjoying Taylor Pearson’s book, The End Of Jobs (amazon.com). Taylor’s a fairly well-known online entrepreneur 😎 and shares in the book how it all began for him: Apprenticing was how I got started in entrepreneurship. I taught myself a bit of Search Engine Optimization using Moz’s Beginner’s Guide to SEO, a free guide online. I…

Put the kettle on: this one might take you a while ☕️ It’s a mega-collection of content marketing examples and ideas from Growth Badger. I especially liked this one: Every year, Cards Against Humanity does something different for Black Friday. Something REALLY different. Once, they simply raised their prices for the day. Another time, they took their…

Scott Young shows tweets from a singer asking how to improve his career. Scott’s response: In my mind, the biggest mistake he made was simply that he was asking me what to do next. I’m not a singer, and I don’t even work in the music industry. So, lacking specifics, I gave the advice that was obvious to…

Loved seeing this post on Reddit: Previous Employer Contracted Me For 5x My Equivalent Salary Rate Key excerpt: I left this employer in 2014 when they wouldn’t give me a raise I asked for. I made sure to leave on as positive terms as possible. They reached out to me this week to see if I…

So says Sarah Chrisp – a big name in the dropshipping game – in this 15-minute YouTube video… I’m skeptical of dropshipping for two reasons: That said, I appreciate Sarah’s sober take in the aforementioned video 👍 She quotes from thebalancesmb.com: it normally takes anywhere from six months to several years for a new business to become profitable.…

Photofeeler is a free service where you can upload a few photos and learn which represents you best for business 🤓 social 🥳 or dating 🥰 You have to rate other people’s photos before you get feedback on your own (or buy credits if you prefer). It’s a handy, objective way to pick the best photo for your Upwork or LinkedIn…

Keep an eye out for these kinds of articles: Any time you see in-depth guides like that, ask yourself: what businesses would pay me to implement those tips and strategies for them? The answer will often be: plenty. Because if you spend a few hours reading through one of those guides, following the links to related…

According to Ev Williams, Founder of Twitter: “Here’s the formula if you want to build a billion-dollar internet company,” he said. “Take a human desire, preferably one that has been around for a really long time…Identify that desire and use modern technology to take out steps.” His recent example is Uber. “How old is the…

An excerpt from The Obstacle Is The Way, explaining a perspective shift that helped George Clooney go from struggling actor to global superstar… George Clooney spent his first years in Hollywood getting rejected at auditions. He wanted the producers and directors to like him, but they didn’t and it hurt and he blamed the system for…

Trevor McKendrick shares magic words from Noah Kagan (AppSumo, Mint, Facebook) that motivated him to start making money online: So Noah’s like “dude, make $1 dollar in the next 48 hours or you just gotta call bullshit on yourself.” Whoa. […] I ended up sending an email to my email list offering a paid, live webinar and…