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This is a concept from the excellent Chet Holmes book, The Ultimate Sales Machine (not as sleazy as it sounds). The idea is to get hyper-specific about who your dream clients/partners/prospects are, actually write out a list of your top 100, then focus relentlessly on building relationships with just those people 🤝 More than a decade ago, Russell…

This article by Nathan Barry is a must-read for every online business builder. Nathan is the founder of ConvertKit, which now pulls in revenue of about $1.5 million per month 🤑 His words: “There’s a reliable progression that anyone can take to earn more and build wealth. In fact, I like to think of it as a…

Is that affiliate marketing course a scam or legit? Here are 6 ways to know BEFORE you buy it.

This excellent 22-minute video should be required viewing for everyone starting an online business: The Contrepreneur Formula Exposed (youtube.com)… It breaks down the tricks self-proclaimed business gurus use to sell 💩 products. Key quote: There’s a misconception that only thick people get scammed. That is not true at all. Anyone can be scammed. It has less to do with…

Check out ExplodingTopics.com 💥 It shows you “top emerging content ideas and low-competition keywords.” But perhaps more interesting is the story of how that site came to be, as shared by founder Josh Howarth on Reddit a couple of days ago. Excerpts: I’d started to realize that it’s 100X easier to bootstrap a profitable online business if…

This classic article on Forever Jobless will change the way you make decisions 🤔 Excerpts: In the long term, someone consistently making +EV plays is going to make all the money. It’s mathematically impossible for them not to. […] Even if I lost money on this deal, it was the right decision to pull the trigger. It…

First: How to write a blog post for SEO That’s a fascinating article + video from Andy Crestodina at Orbit Media, walking you through his entire process for creating content that ranks 📈 He targeted a KD33 keyword, spent 7.5 hours working on everything, and was ranking fourth in Google three months later. I wouldn’t be surprised…

I haven’t yet listened to this episode of the Side Hustle Nation podcast 🎧 but I like what I’m seeing in the show notes: [Josh] started a podcast called The Thoughtful Entrepreneur for the purpose of inviting his ideal prospects on to talk about their businesses and share their stories. It’s an interview, but it’s also in many…

Seth Godin writes: Kickstarter is powerful when used as intended. But it’s not very good at creating ‘hits’. It turns out that while 17,000,000 users have, in total, funded 173,000 projects, that’s only about a third of the total. 290,000 projects haven’t succeeded in being funded at all. And only 400 projects raised more than a…

Marketing Examples lays out the steps: #truestory