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Before you start a YouTube channel…

Know that it does take a lot of work 🥵

Matthew only started his channel in April and has already put up 60 videos, most more than 10 minutes long. Plus, I’m sure he had to put in a ton of work to first learn copywriting, then create a solid course on the topic.

Big-time YouTuber MrBeast posted to Twitter last week:

This is how many views I got on YouTube during each year of my life.

22 – 3,487,571,441 (So far)
21 – 3,324,451,660
20 – 2,099,879,911
19 – 464,282,517
18 – 122,441,813
17 – 5,482,596
16 – 202,000
15 – 125,634
14 – 41,148
13 – 7,000
12 – 15,000

If I had to guess, I’d say MrBeast was five years in before he was earning a living from his channel. (He’s now earning an estimated $850,000 per month just from ads.)

That’s why I consider a YouTube channel to be a Level 4 online business: it usually takes quite a bit of time and effort to succeed.

If you want to start earning decent money sooner rather than later, I recommend starting at Level 2 (ie. freelancing or a remote job).

Updated: August 22, 2023

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