Lester Diaz – Internet Marketer

How does Lester make money online?

In a June 2020 video, Lester specified four ways he makes money online:

The four ways:

• Monetized videos on his Facebook pages
• Affiliate marketing
• YouTube ad revenue
• Sales of his online course

How much money does Lester make?

Lester says in the above video that he earns “well over $200 per day” from his online business, so we’re talking at least $6000 per month overall.

However, as per the screenshots shown at the beginning of that video, it looks like Lester earned $7,462 from Facebook marketing in May – up 24% from the previous month – and another $1,436 from YouTube ads the same month.

So, for that month at least, he probably earned closer to $10,000.

In a February 2020 video Lester showed how he earns money on Facebook via in-stream video ads:

In a May 2020 video, Lester showed that he earned $1287 in YouTube ad revenue the previous month:

He had 175k video views for the month, and 20-22k subscribers to his channel.

So his average income from YouTube ads in April and May works out to $1,341 per month.

How did Lester get started?

Lester shares his backstory in this video:

In brief:

• He started working online in 2008-2009
• He learned SEO and found some freelance clients, eventually earning as much as $8000 per month while outsourcing some of the work.
• Eager to earn more passive income, in 2013-2014 Lester started learning about affiliate marketing and Facebook marketing. He was able to develop those income streams and eventually stop doing freelance work.
• He started posting videos to YouTube in November 2017.

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What type of online business does Lester have?

Lester runs a multifaceted online business. 

According to our framework it can be broken down like this:

• Freelance (Level 2)
  This is how Lester got started making money online, but it seems he no longer does freelance work.
• Referral (Level 3)
  Lester has been doing affiliate marketing for several years.
• Authority (Level 4)
  He has thousands of followers on YouTube, Instagram, and his Facebook pages.
• Digital Products (Level 4)
  Lester sells an online course teaching people how to earn money on Facebook.
• Social Network (Level 5)
  Looks like Lester’s course has a significant social component in the form of a private Facebook group.

Follow the links above for more info and examples for each type of business.