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Andrew built a company called Physio Memes, described like so on Facebook:
Physio Memes sells all types of PT-themed apparel and products via an online store:
Andrew reported in a July 2019 interview that company revenue was $4098/month, with profits of $2512/month.
His revenue breaks down like this:
He charges an hourly rate for consulting, but also has flat-rate pricing for setting up a whole store.
Andrew is a physical therapist.
A few months after graduating in 2016, he went looking for memes pages related to physical therapy. Disappointed by what he found, he decided to create his own memes page on Instagram, and Physio Memes was born.
About a year later, Andrew was looking for funny physical therapy shirts but couldn’t find a store that was selling any PT apparel or products. Scratching his own itch yet again, he started designing and selling shirts himself and sales began to trickle in.
According to our framework Andrew is primarily running a physical product business, which would be considered a Level 5 online business.