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$2K/Week Doing Other People’s Laundry (From Home)

  • Susan Toft

  • Founder, The Laundry Lady
  • $12,000,000 annual revenue

Susan Toft was a new mom rummaging through piles of unfolded clothes every morning just to find something to wear.

She thought: if this is a pain point for me, it’s a pain point for other busy families too.

So she started The Laundry Lady in 2012 – picking up and delivering laundry in her van, toddler in the backseat.

According to a recent interview

  • It’s now Australia’s #1 mobile laundry service
  • $12M/year in revenue
  • 450+ contractors
  • Secured a $1M investment via Shark Tank Australia

But you don’t need to build the next Laundry Lady. You could become a contractor 👇

Contractors pick up customers’ dirty laundry, wash it at home, and return it clean. They keep 80% of the ~$100 service fee.

Earnings range from $300 to $3K/week AUD. Average: $1,500–$2,000/week.

Flexible hours. No territory lock-in. Customers book weekly or fortnightly, and rarely cancel.

Even adding one new recurring client per week compounds quickly.

All marketing is run by head office. Contractors just do some local outreach to get started – usually takes 3–6 months to build a full schedule.

Currently in Australia, New Zealand, and Canada. UK next.

Not in one of those countries? The model is simple enough to start on your own. Clothes keep getting dirty 😎

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Updated: March 5, 2026

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