Free Password Generator Making $70,000 Per Year

Password Generator is a simple website that generates secure passwords 🔒

According to SimilarWeb, the site gets ~720k visits per month.

It’s monetized with Google display ads.

Running the numbers through the official Google AdSense calculator – using the Reference category – the earnings work out to around $70,000 per year 🤑

The site has been live since 2012 and you can see an early version of it here. It hasn’t changed much over the years.

2012 was about the time people were becoming more conscious of password security, so the timing was good.

And it looks like they’ve done a great job of building quality backlinks, which helps them rank well in search engines 😎

Some of their top backlinks come from articles like…

• Passwords overview – DreamHost Knowledge Base
• 5 Common Beginner WordPress Mistakes | HostGator
• Webscape: Perfect passwords – BBC News

I’m guessing whoever owns Password Generator was very active ~10 years ago, finding such articles, reaching out to the authors and suggesting they include a link to their handy and free little website.

They may also have been using HARO to make such connections 👀

Or in the case of the DreamHost and HostGator links, Password Generator may simply have been one of the only such sites to link to back in 2012, and perhaps the easiest to use.

Another thing Password Generator has going for it: look at their indexed pages, and you’ll see that they have the tool translated into multiple languages.

So they’re likely grabbing lots of traffic that way as well 📈

Pretty cool to see such a simple and low-maintenance website pulling in $5000+ per month year after year.

And there may still be opportunities to build sites like this.

If you’re eager to find one, it’d be worth keeping an eye on a service like Exploding Topics. For every rising trend you see on there, ask yourself…

What simple tool would be useful for people who are interested in this? 🤔

And remember, you don’t need to be a great coder to build tools nowadays. You can use ChatGPT, similar to how DeepakNess did to earn himself $275/month passive income.

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