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Matthew Pipis
- Burrito Shop Owner
- $50,000 monthly revenue
π Matthew Pipis owns Hey Juan Burritos, a 12-seat burrito shop in Arcata, California.
He writes that monthly sales went from $35K in November 2025 to $50K+ after he started texting customers a ladder of coupons π
- $5 off for joining his text list
- Redeem that and the next text is a free lemonade
- Redeem that and a friend eats free
- Then 20% off a $50+ order to “bring the fam or crew”
Each coupon only works for 7 days, and over half his customers make it to the last two steps.
The list grew from 150 to 2K subscribers, and the texts cost Matthew about $100 a month π€―
The catch…
every week I just look at the opt in report and use that list to manually make a group. It’s not easy and I know I can make a flow with more sophisticated tech but I’m not there yet
Another commenter couldn’t find a way to target coupon redeemers in Square at all.
That’s a service you could sell π
Pitch a done-for-you coupon ladder to local cafes, pizza places and barbers already using Square.
Design the four offers, set up the sign-up at the counter (with explicit opt-in, since US texting rules are strict), and send each customer their next coupon every week.

