Don’t Start A Podcast

Advice from someone who has recorded 300+ episodes of a podcast that has made several top business podcast lists:

now that podcasts are all the rage — do we recommend that you start one? Not at all.

How much business has the podcast brought us? None whatsoever.

[…]

So what should you do instead? It’s way easier to be a guest on a podcast than it is to host a podcast. You can piggyback onto all of their marketing and let your brilliance shine to their audience. By guesting on a number of podcasts you can reach a much larger audience than you would by building your own podcast.