$200,000+ Per Year Sticker Business

Mim Jenkinson never expected her love of stickers to turn into a business.

In a recent interview, Mim shares how she has built her sticker business to “multiple six figures a year” 🤑…

Mim’s journey into stickers began in 2015 after being diagnosed with breast cancer, when she had to leave her consulting job to undergo treatment. (Thankfully, she made a full recovery.)

She explains…

I wanted something to do to take my mind off things. I wanted something just for me, a creative outlet…

I started using stickers in my planner and that was something that I was really, really enjoying. But I always wondered how people actually made them.

Mim started teaching herself how to make stickers and soon started selling them on Etsy 📦

Eventually she transitioned to digital…

I was printing [the stickers] and sending them to customers globally. It was the most fun for a few years until I moved it to be a 100% digital product business.

So now I create the file and still get to experience the joy of designing the stickers, but I provide my customers with the files they just print and cut them at home.

That made her business much more scalable and profitable, since it’s way easier and cheaper to “deliver” a digital product than a physical product 😎

Over time, Mim also began to teach…

Customers started asking me how I was making the stickers so I put together an online course to be able to teach them.

Then they started asking me how I was selling them… so I expanded my online course to be able to teach them how to start their own sticker empire.

Mim offers these courses via her site.

And she can charge a lot more for those than she can for actual stickers 💰

Pretty cool how her business has evolved, and a good reminder that your own business could look much different down the line.