Marketing Right Now Is #$%*ing Hard

Rand Fishkin predicts that we’re going to see three big waves of shifting activity in the coming months:

• First Wave: Nothing But Covid
• Second Wave: Transitioning to Life Online
• Third Wave: Back to a New Normal

Key excerpt:

Strategy — not just marketing strategy, but who your business serves, how you serve them, where, why, and with what — will be crucial to thriving in this recession. My previous company, Moz, grew 100% year-over-year from 2007-2014, through the worst recession in 30 years because (unintentionally, if I’m being honest) we helped people in the right way at the right time.

This I can guarantee: if you’re not willing or able to adapt your strategy, times are going to be far rougher than if you do.

Prime example of a business adapting their strategy: a strip club turned food delivery service called Boober Eats 😂