The Danger of Platform Dependency

TikTok is the #1 app in the world right now (source), but it’s just been banned in India 🇮🇳 and might soon be banned in the USA 🇺🇸

That’s a massive bummer for some Indian TikTokers who were apparently earning up to $800k per year, and it might soon be a massive bummer for some American TikTokers who are apparently earning up to $48k per post.

But it’s a good reminder for the rest of us to be careful about building a business that’s entirely dependent on someone else’s platform 🤔