Simple Scrabble Site Raking in $300K+ a Year

Check out AllScrabbleWords.com, a simple site that helps people find words for the popular board game Scrabble.

The site has been around since 2012 and has looked the same since 2015 with a “domain authority” of 28 out of 100 (via Ahrefs).

According to SimilarWeb, the site gets 11 million visits per month. It ranks for a broad range of Scrabble-related keywords that drive a ton of traffic from search engines 📈

Looks like the site is monetized entirely through Google Adsense display ads.

The Adsense calculator estimates a site with 11 million monthly visits to earn $300K to $700K per year from different geographies 🤯

However, the site only seems to be available in a handful of countries. I had to use a USA VPN to access it.

(No idea why they don’t allow all countries to access the site; they’re losing out on a lot of traffic and revenue.)

Anyway, the site owner has still built a nice passive income stream by creating a resource for an already popular game.

I reckon there could be other opportunities in the board game niche to explore 🧐

The most popular board games of all-time (source)…

1. Chess
2. Checkers
3. Monopoly
4. Scrabble
5. Clue
6. Battleship
7. Trivial Pursuit
8. Backgammon
9. CandyLand
10. Rummikub

Chess is a fiercely competitive niche nowadays.

For example…

• Elite Chess: From $17/hr to 6-Figure Side Hustle
• Chess.com: $50 Million in Annual Revenue

But there might be some low hanging fruit for the other games on the list above.

Could be worth spending a little time on keyword research, see what you can find 🔎

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