Tokenized himself for $20,000

That’s 23-year old Frenchman Alex Masmej 🇫🇷

He writes:

Last year I “tokenized” myself, meaning I created a tradeable cryptocurrency whose ticker, utility, and goal centered on me.

I raised $20,000 in just four days…

$ALEX was funded by patrons who would receive 15 percent of my income over the next three years

Whenever I hear a story like this, I say to myself… hmm, I bet he’d previously built up some significant social capital.

And sure enough, Alex had 😎

He had been active in the Ethereum community, amassed more than 17,000 followers on Twitter, and was a speaker at an Ethereum conference in Paris (where he first announced his private token).

A recent tweet that sums up the importance of building an audience…

When you have already built a product, it is TOUGH to find the right audience.

When you have already built an audience, it is EASY to figure out the right product.