$8000/Month Cheap Houses Japan Newsletter

A Canadian guy 🇨🇦 called Michael runs the website CheapHousesJapan.com 🇯🇵 and writes…

Since studying in Japan for a year in my university days, my dream has always been to buy a vacation house there.

A few years ago, after many hundreds of hours of research, and multiple trips to Japan to look at houses, I bought my beautiful vacation house — for the grand sum of $31,650. I love visiting my house in Japan, and have spent months at a time there, even getting ‘stuck’ there for 6 months in 2020 (good thing I was working remotely!).

After buying his house in Japan, Michael decided to start a website, newsletter and Instagram to help other foreigners do the same.

He charges $10/month or $90/year for the newsletter, which features 20 new property listings each week.

Michael doesn’t reveal how many paying subscribers he has, but he has 271k followers on Instagram. If only 0.1% of those followers subscribe to his newsletter, he’d be earning about $25k per month 💰

Let’s be conservative though and say it’s more like $8000/month.

Michael also writes on his FAQ page…

I have a day job, so this site is a passion project for me.

He registered his domain in March 2021 and shared his first post on Instagram the same month. 

Best I can tell, the Instagram account was repurposed from a personal account Michael had previously. But still, pretty fast growth for such a niche business 📈

Michael’s Instagram strategy is pretty clever. He’ll post an image of a property along with the price, then let people know they’re late to the party with words like these in the description…

This property was featured in the email newsletter 2 weeks ago, issue number 109

👉 Click the link in my bio to sign up!

I reckon there’s plenty of opportunity for this kind of business to be successfully emulated in other countries / areas / niches.

Michael himself could easily expand to Luxury Houses Japan, for example.

Could you do something like this in your area?

What else might it work for besides houses? 🤔

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