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Formula for a $1 Billion Company

Evan Williams
  • Evan Williams

  • Co-Founder of Twitter
  • $13 billion Twitter valuation

Evan Williams is the co-founder of Twitter, a $13 billion company as of this writing 🤑

Several years ago he said the following at a conference…

Here’s the formula if you want to build a billion-dollar internet company. Take a human desire, preferably one that has been around for a really long time… Identify that desire and use modern technology to take out steps.

Apps like Uber and Tinder are great examples of this.

Think about the industry you’re already in, or a topic you know a lot about. What desires already exist there? What steps could be removed with technology?

Actually, the tech might not even be necessary to build a thriving business: simply provide a manual service that takes care of those steps for clients 😎

Related: 47 ways to come up with a business idea

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Updated: March 7, 2025

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