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Cracking The Cryptic
- Sudoku and Puzzle Solving Vlogs
- $1 million+ estimated total annual income
Yesterday I stumbled across a YouTube channel called Cracking The Cryptic.
They’ve pumped out almost 2,500 videos since 2017 – that’s about 3 videos every 2 days – mostly of the hosts live-solving tricky sudoku and crossword puzzles 🤓
Their most popular video has almost 8 million views and the channel has racked up about 108 million views total…
Looks like they monetize in 4 main ways…
- YouTube ads: estimated at $98 per video ($245K total) by one calculator
- Patreon: 7,178 patrons paying at least $2 per month ($172K+ per year)
- Kickstarter: $191K recently raised to create a puzzle book
- Puzzle apps: several on multiple platforms, selling for $5 a pop (links in description of YT vids)
The Guardian did a story about the channel almost 2 years ago, noting that one of the hosts had “quit his lucrative but miserable job at a London investment bank to solve sudoku puzzles on YouTube.”
So presumably they were already making good money back then.
I expect they earned at least $500,000 from all their income streams in 2021, but quite possibly more than $1 million 💰
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