$40K/Month With Line Drawings of Unicorns (And Other Things)

A few days ago I told you about the guy who earned $47,055 selling a 25-page coloring book on Amazon 🎨

That got me wondering about niche sites in the coloring space. And sure enough there are a whole bunch of websites that provide line drawings that you can print off and color in.

One that stood out to me is SuperColoring.com.

The site gets 4 million visits and ~20 million page views a month according to Similarweb. 

🦄 Their unicorn coloring index is the most popular page on the site according to Ahrefs.

Looks like the site is monetized primarily with Google display ads.

Google Adsense has a revenue estimator here. Setting the region as North America and the category as Arts & Entertainment, that returns $1.35 million for potential annual revenue on 20 million monthly page views.

Only 23% of the SuperColoring.com traffic comes from the US, but I think it’s safe to assume the site still earns something like $40,000 per month / $480,000 per year from those display ads 💰

Digging deeper, one of the founders of the site is Evgen Silin from Ukraine 🇺🇦

His LinkedIn reveals that he is also the co-founder of…

• wikiart.org – 2.3M monthly visits
• animalia.bio – 690K monthly visits
• creazilla.com – 432K monthly visits

Quite the online empire he’s built up over the years 😎