Small Podcast: $200K/Year

Sarah Peck has a fairly small audience, generating about 2000 downloads per episode of her Startup Parent podcast 🎙

She sells sponsorships for the podcast, but the big money comes from her paid mastermind program for working moms, most of whom are listeners of the podcast.

The price of enrollment in the program: $4,800 to $7,800.

As Simon Owens writes in his excellent breakdown of Sarah’s business…

sometimes it’s easier to sell a high-priced product to a small number of people than it is to sell thousands of low-priced subscriptions or ebooks.

Check that full breakdown to see the meandering route Sarah took to a six-figure business.

I especially like the part about how she secured $35,000 in sponsorships before even launching her podcast 😎