He Made $664K From 65 Videos About Lego

The YouTube channel is called Brick Experiment Channel and it has about 3 million subscribers 👀

I couldn’t find the name of the guy who runs it. Looks like he never shows his face or even speaks in the videos. He writes…

I’m a Finnish middle-aged guy and I run the channel by myself. I have worked for over 10 years as a software engineer. This video creation hobby combines the things I have always liked – physics, engineering and visual arts.

Some of his most popular videos…

• Making Lego Car CLIMB Obstacles

• Creating a BIG Vortex with Lego Motors

• Making a Drone with Lego Motors and Propellers

He has a post here from November of 2022, detailing the earnings and growth of the channel 📈

I started Brick Experiment Channel in December 2017 and got accepted to YouTube Partner Program in June 2018. Now, October 2022, the total earnings are 664 thousand USD. That is 12500 USD per month. This is the money Google sends to my bank account, from which I pay taxes.

That was from only 65 videos on the channel, the average length of the videos being about 6 minutes. And it’s not like they have super-high production quality.

How to explain his success? There are tons of lego channels on YouTube and the vast majority get almost no views or subscribers.

What is this guy doing differently? 🤔

That’s a difficult question. I think some of them just make videos that have been done 50 times already. For example speed builds of common Lego sets. Sometimes the videos are too long, could be easily edited to 1/3 length. Or the entire purpose of the video is unclear. Many Technic videos show only the end result and therefore lack story. Annoying background music or a bad thumbnail may also have an effect. But often you don’t know. I never know which one of my videos will succeed