$2000/Month SaaS in a Crowded Market

Senja.io is software to help you collect and share customer testimonials 🤩

Founder Wilson Wilson started it just over a year ago, and it didn’t go very well initially…

I had really high expectations when we first started, thinking I’d get to $5k MRR within 6 months.. I worked on it for 6 months, getting no customers and no recurring revenue.

Then he took on a co-founder and started identifying and fixing issues with the product 🛠

One big issue was poor onboarding…

Getting traffic and signups was never a problem for us. We were getting 1.5K → 3K visitors to our site every single month.

But none of our users activated. They’d sign up, look around for a moment or two, then abandon the app and never return.

Here’s a 7-minute video outlining the changes they made to 2x their activation rate.

When I first came across Senja, it reminded me of several other SaaS testimonial products.

Indeed, Wilson says he was aware of those competitors when he decided to start Senja…

It’s a direct competitor to products like Endorsal, Testimonial, Vocal Video, and Shoutout. I started building it because I wanted to add social proof via a wall of love for an earlier project I worked on.

I signed up for one of my current competitors to do that, but my pagespeed dropped by 40 points! In my head, I thought, “I can do better than this.”

Keep an eye out for products/services you use but don’t meet your expectations. Could you build something better? 🤔

It has taken Wilson months of grinding just to reach $2000/month with Senja, but it looks like things are ramping up nicely…

It took:
→ 11 months to get to $1,000
→ 40 days to get to $2,000