A $10 Million Newsletter In Only 10 Months?

Shaan Puri is co-host of one of my favorite podcasts: My First Million 🎧

In February of 2022 he launched a daily crypto newsletter called the Milk Road, and recently announced that he and his co-founder sold it after only 10 months.

The Got Acquired wrote up the story, and you can listen to Shaan discuss the sale with the new owners on the podcast or YouTube.

The newsletter had about 250,000 subscribers at the time of sale, and one source close to the deal pegged it as an “8 figure outcome.” So that would be a sale price of at least $10 million 🤯

One takeaway from their success you might be able to use in your business…

In spring 2022, they put $1 million in a public crypto wallet so Milk Road readers could watch the investment develop in real time. Even as the value of that investment crashed 70%, they continued to see signups multiply. “Lesson: crazy stunts are good. But wear a helmet in case you crash,” Puri tweeted.

Here is the video of the $1 million investment development…

Is there a “crazy stunt” you could do in your business that would get a lot of attention? 🤔

Just avoid picking something that will cost you hundreds of thousands of dollars if it goes wrong!