Why The Indie Maker Playbook Is Dead

Jakob Greenfeld explains why he has abandoned the typical “build in public” approach of indie makers and is now spending money on ads to validate his ideas.

I can now see that many things I did in the past were sophisticated distractions I came up with to avoid doing more uncomfortable things like, for example, spending money on ads or facing the reality that some of my projects are dead in the water.

Some good food for thought there if you’ve never spent money on ads before.