From The Copywriter’s Handbook by Robert W. Bly…
My former boss once wrote a sales letter that began, “Enclosed please find the literature you requested.” I asked him, “If you were handing this envelope to me instead of mailing it, what would you say?” “Well, I’d say, ‘Here is the information you asked for’ or ‘I’ve enclosed the brochure you requested’ or something like that.” “Then why not write it that way?” I replied. He did.
An easy way to check if your writing sounds natural: read it out loud.
If it doesn’t sound natural when read aloud, you’ve got some editing to do.
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