Traf
- Designer
- $116,147 one-week sales for custom icons
- Published October 2, 2020 by Niall Doherty
A designer named Traf shares an overnight success story that was 7 years in the making.
In short:
- Apple recently released iOS 14, which allows you to add custom icons to your home screen.
- Traf saw this, designed some icons, added them to his phone, and posted a screenshot to his ~5k Twitter followers.
- That tweet went viral and a few people asked how they could get the icons. So Traf spent 2 hours packaging them up for sale on Gumroad + a Notion website, then tweeted about it.
- That lead to $6k in sales.
- Mega-YouTuber MKBHD somehow saw the icons and featured them in a video.
- “The next thing I knew, I was making $28 what felt like every 28 seconds.” 🤑
In his blog post about it all, Traf writes that publishing often was key to his success:
There’s only so much we can control once pushing something out into the world, but publishing often will increase your odds at finding something that sticks. They say that fortune favors the bold. In the internet age, the bold are those that aren’t afraid to publish their work for the world to see. The internet is a never-ending stream of content, the idea of being annoying or over-sharing is only an idea that you invent to stop you from sharing.
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