Audience First

Tony Dinh credits a lot of his success to building an audience first…

Before the launch. Even before the beta program. Even further than that. I built an audience on Twitter…

I had 13.9K followers when I started the beta program 2 months ago…

the success of the beta program and the launch are heavily affected by the existing audience I have. That’s what you should do, even if you don’t have any product at the moment: building an audience.

This fits in with the aforementioned framework: you first attract like-minded people (ie. build an audience). That helps you figure out what products or service to create, and makes it easier to market them 🤑

If you want to build an audience on Twitter, Trung Phan shares the approach he used to go from 10k to 310k followers in a year: “Smart threads. Dumb memes.”