29 Psychological Sales Tricks

An insightful infographic from TitleMax.

One trick:

Include an expensive menu item most people won’t buy. By having a $50 dish on the menu, diners are more likely to shell out $30 for other menu items because it seems reasonable in comparison.

Related video from Derek Halpern, making the case that you should always offer at least 3 pricing options…

And remember: with great power comes great responsibility 😉