Please be worth it

I post a #tipoftheday each morning in Freedom Business Builder.

Yesterday’s tip was this:

Mindset shift: the best clients won’t even consider hiring you UNLESS you charge a high rate.

Just like you wouldn’t consider buying a $5 pair of shoes because you know they must be really bad quality for that low a price.

Another member – a lady who runs a successful niche membership site – responded with a great comment:

So true! Please be worth it. But charge what you’re worth. I can’t take you seriously if you don’t take yourself seriously!

Just a few months ago I was meeting with someone talking about maybe helping me think through a brand refresh project. I walked away with the main message she repeated several times, “I’m really undercharging.” Well, f*ck that. I want to hire a woman who knows what she’s about and demands a fair price. Not a lame, bargain price. I think someone charging a fair price to be more trustworthy with nothing to hide and no excuses for poor work or missed deadlines.

Also…ladies, this behavior seems more common among women, and I totally understand why. But please, stand up for yourself, and your expertise. If not for yourself, then on behalf of other women in your same profession.